Equinet Academy

Certified Digital Marketing Analyst (CDMA)

Use Data Analytics to Drive Smarter Marketing Decisions

Programme Overview

The Certified Digital Marketing Analyst (CDMA) programme is designed to provide you with the skills and knowledge to excel in digital marketing analytics. You will learn how to use data to drive marketing decisions, optimise campaigns, and improve conversion rates.

Programme Highlights

Comprehensive understanding of digital marketing analytics
Hands-on training with Google Analytics 4 and Google Tag Manager
Advanced techniques for analysing and optimising marketing performance
Real-world case studies and practical projects
Expert instruction from industry professionals
Flexible learning options to suit your schedule

Learning Outcomes

By the end of the CDMA programme, you will be able to:

Develop and implement effective digital marketing analytics strategies
Use Google Analytics 4 to track and analyse website performance
Implement and manage tags with Google Tag Manager
Optimise website and landing page conversions
Analyse marketing data to drive strategic decisions

Certification Track

Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Digital Marketing Analyst (CDMA) certificate issued by Equinet Academy.

Programme Modules

The modules are meticulously sequenced to provide a comprehensive and progressive learning experience.

Commencing with Digital Marketing Analytics (Google Analytics 4), this module establishes a robust foundation in analytics principles and fundamental techniques. Progressing to Advanced Digital Marketing Analytics, learners will delve into sophisticated strategies and techniques, enhancing their analytical acumen. The Google Tag Manager module equips participants with the proficiency to efficiently manage tags and streamline data collection processes.

Concluding with Website and Landing Page Conversion Optimisation, this module imparts the strategic methodologies and techniques essential for optimising conversion rates, thereby enabling data-driven decision-making to enhance marketing efficacy.

The Certified Digital Marketing Analyst (CDMA) programme is systematically structured to cultivate your expertise through a logical progression.

Beginning with fundamental analytics concepts, you will gain a thorough understanding of essential techniques and tools. Subsequent advanced modules build upon this foundation, equipping you with the requisite skills to address complex analytics challenges.

This structured approach ensures the development of a comprehensive and sophisticated skill set, thereby rendering you a proficient and versatile digital marketing analyst.

Digital Marketing Analytics & Optimisation (Google Analytics 4)

Learn the fundamentals of digital marketing analytics, focusing on Google Analytics 4 for tracking and analysing website performance.

Learning Unit 1: Digital Marketing Analytics Fundamentals
Learning Unit 2: Digital Marketing Analytics from a Marketing Standpoint
Learning Unit 3: Set Up Google Analytics
Learning Unit 4: Accessing GA4 Reports
Learning Unit 5: Understanding Your User
Learning Unit 6: Exploring Your Traffic
Learning Unit 7: Determining User Engagement
Learning Unit 8: Tracking Monetisation & Conversions
Learning Unit 9: Redefine Organisational Approach To Analytics

View Course Module

Google Tag Manager

Master the use of Google Tag Manager for efficient tag management and data collection.

Learning Unit 1: Getting Started with Google Tag Manager
Learning Unit 2: Deploying Google Tag Manager
Learning Unit 3: Managing Google Tag Manager

View Course Module

Conversion Rate Optimisation (CRO)

Learn strategies and techniques to optimise websites and landing pages for higher conversion rates.

Learning Unit 1: Foundations of Conversion Rate Optimisation (CRO) & User Experience Design
Learning Unit 2: Consumer Psychology, Heuristic Analysis & User Experience Design
Learning Unit 3: Fundamentals of Landing Pages – What Makes a High-Converting Landing Page
Learning Unit 4: Design an Effective Landing Page
Learning Unit 5: Identifying Optimisation Opportunities on a Website
Learning Unit 6: Conversion Rate Optimisation Tools
Learning Unit 7: Prioritisation, Tracking and Reporting for Conversion Rate Optimisation (CRO) Actions

View Course Module

Advanced Digital Marketing Analytics (Google Analytics)

Explore advanced analytics techniques, including data segmentation, user behaviour analysis, and custom reporting.

Learning Unit 1: Introduction to Advanced Google Analytics 4
Learning Unit 2: Begin with the End in Mind
Learning Unit 3: Understand GA4 Data Measurement
Learning Unit 4: Configure Events & Conversions
Learning Unit 5: Advertising Data Configuration & Analysis
Learning Unit 6: GA4 Configurations
Learning Unit 7: Additional GA4 Configurations
Learning Unit 8: Advanced Data Analysis with Explorations

View Course Module

Instructor

Dhawal Shah

Co-founder & Regional MD at 2Stallions Digital Marketing Agency
Clients include AXA, Fujifilm & Stanley Black & Decker
ACTA-Certified Corporate Trainer Across Southeast Asia

Jeremiah Maximus Lim

Founder of UNGRUMP.CO Digital Marketing Agency
10+ Years of Industry Experience
Certified Adult Educator with WSQ Advanced Certificate in Learning and Performance (ACLP)

Programme Fees

Module 1: Digital Marketing Analytics & Optimisation (Google Analytics 4)
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 2: Google Tag Manager
Course Fee: S$990.00 $792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)

Module 3: Conversion Rate Optimisation (CRO)
Course Fee: S$990.00 $792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)

Module 4: Advanced Digital Marketing Analytics (Google Analytics)
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Certified Digital Marketing Analyst (CDMA) Programme
Nett Programme Fee: From S$943.20 (inclusive of 9% GST)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
In-Person	15 May 2025 to 11 Jun 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	24 Jul 2025 to 22 Aug 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	28 Aug 2025 to 26 Sep 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	20 Nov 2025 to 19 Dec 2025	9.00am - 6.00pm	Multiple Trainers

Click on the course dates above to register online.

Hear From Our Graduates

Aye Mon

“A course that exceeded my expectations overall. Detailed and patient guidance by the trainer – who not only taught us how to use GA, but also shared plenty of current industry insights and relevant real-life examples. Would highly recommend for anyone looking to learn more about data analytics in marketing.”

Ore Yi Hui

“The Google Tag Manager course was informative and I was able to take away useful skills to solve my challenges on event tracking.”

Lindley

“The CRO course from Equinet is a great course that goes hand-in-hand with other courses such as Ad Words and SEO Optimisation. I’m an entrepreneur that manages several websites for service based products. The CRO information is essential for me and for my businesses.”

Teo Jia En

“Signed up for this advanced session after attending Basic GA course conducted by Dhawal. Learnt a lot from his sharing and knowledge on GA, and it was an extensive 2-days training. Even though im not proficient in GA, i’ll take the knowledge learnt and apply it by within next 1-2 weeks. Thanks Dhawal once again!”

Frequently Asked Questions (FAQ)

Can I take the modules individually and in a different sequence?

Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.

I have completed one individual module 2 years ago. If I complete the remaining modules, will I still attain the full certification?

Yes, you will be able to attain the full certification without time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.

What are the pre-requisites to enrol into this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.