Equinet Academy
Create Strategic Content That Builds Authority and Drives Results
Programme Overview
The Certified Content Marketing Specialist (CCMS) programme is designed to equip you with the skills and knowledge to excel in content marketing. You will learn how to create, manage, and optimise content across various digital platforms, ensuring your messages resonate with the right audience and drive meaningful engagement.
Programme Highlights
- Comprehensive understanding of digital content marketing strategies
- Hands-on training in copywriting and content creation
- Techniques for effective content distribution and promotion
- Real-world case studies and practical projects
- Expert instruction from industry professionals
- Flexible learning options to suit your schedule
Learning Outcomes
By the end of the CCMS programme, you will be able to:
- Develop and implement effective content marketing strategies
- Craft compelling copy and high-quality content
- Create engaging digital content that resonates with your audience
- Optimise content for search engines and social media platforms
- Measure and analyse the performance of content marketing campaigns
Certification Track
Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Content Marketing Specialist (CCMS) certificate issued by Equinet Academy.
Programme Modules
The modules are methodically sequenced to provide a comprehensive and progressively advanced learning experience.
You commence with foundational principles of content marketing to grasp the overarching strategy. The subsequent module delves into the intricacies of writing, enabling you to craft compelling and effective content. The final module emphasises content creation, equipping you with the skills to produce diverse and engaging digital content.
This structured approach ensures the development of a well-rounded skill set, transforming you into a proficient and versatile content marketing specialist.
The Certified Content Marketing Specialist (CCMS) programme is meticulously structured to develop your expertise in a logical progression.
- Digital Content Creation & Content Marketing Strategy
- Digital Copywriting and Content Writing
- Digital Content Creation For Content Creators
Beginning with the Digital Content Marketing module, you will establish a solid foundation in content marketing principles and strategies. The Copywriting and Content Writing module focuses on refining your writing skills to produce persuasive and impactful content.
Finally, the Digital Content Creation module instructs you in the creation of various types of digital content, thereby enhancing your overall marketing efforts.
Digital Content Creation & Content Marketing Strategy
Learn the fundamentals of content marketing, including strategy development, audience analysis, and content planning.
- Learning Unit 1: Content Marketing Fundamentals
- Learning Unit 2: Content Planning (Design)
- Learning Unit 3: Content Creation (Develop)
- Learning Unit 4: Content Distribution (Deploy)
- Learning Unit 5: Content Measurement (Decode)
Digital Copywriting and Content Writing
Master the art of persuasive writing and create content that engages and converts.
- Learning Unit 1: ‘About Us’ Is Not About You
- Learning Unit 2: Writing Content, Writing Copy
- Learning Unit 3: Key Approaches To Writing
- Learning Unit 4: Writing For Various Media
- Learning Unit 5: Psychology And Writing
- Learning Unit 6: The End In Mind And Beyond
Digital Content Creation For Content Creators
Explore various content formats, including video, graphics, and interactive media, and learn how to produce high-quality digital content.
- Learning Unit 1: Content Management Strategies & Guidelines
- Learning Unit 2: Visual Assets & Management Systems
- Learning Unit 3: Graphic Layouts For Content, Ads & Collateral
- Learning Unit 4: Animation & GIF Content Creation
- Learning Unit 5: Video & Audio Content Creation
- Learning Unit 6: Evaluation Of Content & Management Systems
Instructor
- 20+ Years of Industry Experience
- Co-founder of 2Stallions Digital Marketing Agency
- Gold Award for Excellence in Pivot Marketing at the Marketing Excellence Awards in 2022
- 31+ Years of Industry Experience
- Pioneer Team Member Behind MindChamps' Branding & Communications Initiatives
- PR Strategist Behind 178% Follower Growth and 15 Industry Awards at ScienTec
Programme Fees
Module 1: Digital Content Creation & Content Marketing Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)
Module 2: Digital Copywriting and Content Writing
Course Fee: S$975.00 S$780 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)
Module 3: Digital Content Creation For Content Creators
Course Fee: S$888.00 S$710.40 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$213.12 (inclusive of 9% GST)
Certified Content Marketing Specialist (CCMS) Programme
Nett Programme Fee: From S$681.12 (inclusive of 9% GST)
Course Schedule
Total modules: 3 modules
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 20 Jan 2026 to 06 Feb 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 17 Mar 2026 to 03 Jun 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 09 May 2026 to 29 Jul 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 05 Sep 2026 to 02 Oct 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 17 Nov 2026 to 04 Dec 2026 | 9.00am - 6.00pm | Multiple Trainers |
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.
Yes, you will be able to attain the full certification without time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
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