Equinet Academy

Certified Content Marketing Specialist (CCMS)

Create Strategic Content That Builds Authority and Drives Results

Programme Overview

The Certified Content Marketing Specialist (CCMS) programme is designed to equip you with the skills and knowledge to excel in content marketing. You will learn how to create, manage, and optimise content across various digital platforms, ensuring your messages resonate with the right audience and drive meaningful engagement.

Programme Highlights

Comprehensive understanding of digital content marketing strategies
Hands-on training in copywriting and content creation
Techniques for effective content distribution and promotion
Real-world case studies and practical projects
Expert instruction from industry professionals
Flexible learning options to suit your schedule

Learning Outcomes

By the end of the CCMS programme, you will be able to:

Develop and implement effective content marketing strategies
Craft compelling copy and high-quality content
Create engaging digital content that resonates with your audience
Optimise content for search engines and social media platforms
Measure and analyse the performance of content marketing campaigns

Certification Track

Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Content Marketing Specialist (CCMS) certificate issued by Equinet Academy.

Programme Modules

The modules are methodically sequenced to provide a comprehensive and progressively advanced learning experience.

You commence with foundational principles of content marketing to grasp the overarching strategy. The subsequent module delves into the intricacies of writing, enabling you to craft compelling and effective content. The final module emphasises content creation, equipping you with the skills to produce diverse and engaging digital content.

This structured approach ensures the development of a well-rounded skill set, transforming you into a proficient and versatile content marketing specialist.

The Certified Content Marketing Specialist (CCMS) programme is meticulously structured to develop your expertise in a logical progression.

Beginning with the Digital Content Marketing module, you will establish a solid foundation in content marketing principles and strategies. The Copywriting and Content Writing module focuses on refining your writing skills to produce persuasive and impactful content.

Finally, the Digital Content Creation module instructs you in the creation of various types of digital content, thereby enhancing your overall marketing efforts.

Digital Content Creation & Content Marketing Strategy

Learn the fundamentals of content marketing, including strategy development, audience analysis, and content planning.

Learning Unit 1: Content Marketing Fundamentals
Learning Unit 2: Content Planning (Design)
Learning Unit 3: Content Creation (Develop)
Learning Unit 4: Content Distribution (Deploy)
Learning Unit 5: Content Measurement (Decode)

View Course Module

Digital Copywriting and Content Writing

Master the art of persuasive writing and create content that engages and converts.

Learning Unit 1: ‘About Us’ Is Not About You
Learning Unit 2: Writing Content, Writing Copy
Learning Unit 3: Key Approaches To Writing
Learning Unit 4: Writing For Various Media
Learning Unit 5: Psychology And Writing
Learning Unit 6: The End In Mind And Beyond

View Course Module

Digital Content Creation For Content Creators

Explore various content formats, including video, graphics, and interactive media, and learn how to produce high-quality digital content.

Learning Unit 1: Content Management Strategies & Guidelines
Learning Unit 2: Visual Assets & Management Systems
Learning Unit 3: Graphic Layouts For Content, Ads & Collateral
Learning Unit 4: Animation & GIF Content Creation
Learning Unit 5: Video & Audio Content Creation
Learning Unit 6: Evaluation Of Content & Management Systems

View Course Module

Instructor

Razy Shah

20+ Years of Industry Experience
Co-founder of 2Stallions Digital Marketing Agency
Gold Award for Excellence in Pivot Marketing at the Marketing Excellence Awards in 2022

Chris Minjoot

31+ Years of Industry Experience
Pioneer Team Member Behind MindChamps' Branding & Communications Initiatives
PR Strategist Behind 178% Follower Growth and 15 Industry Awards at ScienTec

Programme Fees

Module 1: Digital Content Creation & Content Marketing Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 2: Digital Copywriting and Content Writing
Course Fee: S$975.00 S$780 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 3: Digital Content Creation For Content Creators
Course Fee: S$888.00 S$710.40 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$213.12 (inclusive of 9% GST)

Certified Content Marketing Specialist (CCMS) Programme
Nett Programme Fee: From S$681.12 (inclusive of 9% GST)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
In-Person	24 Jun 2025 to 16 Jul 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	22 Jul 2025 to 20 Aug 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	16 Sep 2025 to 15 Oct 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	16 Oct 2025 to 21 Nov 2025	9.00am - 6.00pm	Multiple Trainers

Click on the course dates above to register online.

Hear From Our Graduates

Priscilla Goy

“This course provides actionable tips, is affordable and also offers post-course training support. It is good that we were not introduced to too many different online writing tools. The tips on approaches (e.g. benefits over features) and how to write effective CTAs, headlines etc. were very useful. The classes are also held in a central location which is convenient.”

Regina Tan

“Content marketing strategies were illustrated with relevant real life examples and case studies. Interactive group activities and discussions also made it easier for us to internalise the concepts. I highly recommend this course to marketers and those who want to develop content marketing skills and put into practice effectively.”

Angela Tay

“I will recommend those who want to start their content marketing journey to take this course. It focuses on touch base points and also goes into further details on what is expected as a content marketer.”

Ng Hwee Teng

“Trainer is engaging and is knowledgeable in the field. He often uses real life examples to explain concepts taught in class and is prompt in making sure the class starts and ends on time. With what I have learnt, I am sure it will add value to my work. Thank you!”

Frequently Asked Questions (FAQ)

Can I take the modules individually and in a different sequence?

Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.

I have completed one individual module 2 years ago. If I complete the remaining modules, will I still attain the full certification?

Yes, you will be able to attain the full certification without time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.

What are the pre-requisites to enrol into this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.