Business Email Writing Course

Equinet Academy

Write Emails That Build Trust, Drive Action, and Deliver Results

Course Description

This interactive and hands-on Business Email Writing course equips participants with the skills to craft clear, persuasive, and results-driven emails for business and marketing contexts. From subject lines that help emails get opened to calls to action that drive conversions, participants will learn how to write emails that build trust, nurture relationships, and inspire action.

Through practical exercises, case studies, and real-world examples, trainees will discover how to write professional emails for internal and external stakeholders, as well as craft high-performing email marketing copy. The course also demonstrates how to apply psychology, storytelling, and proven copywriting frameworks, while leveraging AI tools to streamline writing and boost productivity.

Prerequisites

You are required to have proficiency in written and spoken English and be comfortable using standard email tools such as Gmail or Outlook. While no prior writing experience is necessary, a basic understanding of workplace communication will be helpful.

Target Audience

This course is ideal for:

Marketing Practitioners & Executives who want to write persuasive email campaigns that improve engagement and conversions.
Sales Professionals & Business Development Teams looking to craft outreach emails that open doors and generate leads.
Entrepreneurs & Business Owners aiming to build stronger client relationships and boost sales through email.
Corporate Professionals & Managers who want to improve clarity, tone, and professionalism in workplace email communication.
Anyone seeking to enhance their written communication skills.

Course Highlights

In this 1-day Business Email Writing course, trainees will learn:

Learn how to write emails that are clear, concise, and compelling.
Understand the psychology of effective email communication and apply it to both professional and marketing emails.
Craft subject lines, openings, and CTAs that increase open rates and drive action.
Discover frameworks for different email types — outreach, follow-ups, newsletters, and promotional campaigns.
Apply storytelling, personalisation, and tone of voice to build stronger connections with readers.
Use AI-powered writing tools to enhance productivity and creativity without losing authenticity.
Practise writing, editing, and optimising emails through guided exercises and feedback.

Course Objectives

By the end of the class, trainees will be able to:

Apply effective email writing techniques to produce clear, concise, and professional messages for business and marketing contexts.
Write persuasive and engaging emails using psychology, storytelling, and copywriting principles.
Craft subject lines, openings, and calls to action that capture attention and prompt response.
Adjust tone, structure, and style to suit different audiences and communication purposes.
Recognise and address common email writing issues to improve clarity and professionalism.
Use AI tools strategically to refine and edit email drafts with accuracy and efficiency.

Certification

A Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the Business Email Writing Course assessment and achieved at least 75% attendance.

Course Outline

Module 1: Principles of Effective Email Writing

Instructor-Led | Lecture, Demonstration, Hands-On Practice

Elements of impactful email writing
Crafting subject lines that help emails get opened
Structuring emails for clarity and flow
Tone and professionalism in workplace emails

Outcome: Ability to write clear, professional, and engaging emails.

Module 2: Persuasive Writing Strategies

Instructor-Led | Lecture, Case Studies, Hands-On Practice

Psychology of persuasive email writing
Applying copywriting techniques to make messages engaging and persuasive
Writing calls to action that drive results

Outcome: Ability to craft well-written, persuasive emails that capture attention and encourage action.

Module 3: Frameworks for Business & Campaign Emails

Instructor-Led | Hands-On Practice & Peer Review

Outreach and follow-up emails
Internal vs. external communications
Email storytelling techniques

Outcome: Ability to adapt style and frameworks for different professional and marketing contexts.

Module 4: Optimisation & AI Tools for Email Writing

Instructor-Led | Demonstration, Hands-On Practice

Using AI tools (e.g., ChatGPT) to brainstorm and refine email copy
Common mistakes to avoid in email writing
Reviewing email effectiveness through reply rates and responses

Outcome: Ability to enhance email writing using AI tools and by reviewing reply rates and responses.

Assessment Component

Case Study – Written Assessment
Individual Project – Email Campaign Writing & Presentation

Tan Siew Ann

Siew Ann is a freelance writer specialising in digital marketing blog content and case studies for B2B SaaS (software-as-a-service) companies. She has 10+ years of business email writing experience. Since 2019, she has built a regular base of clients from Singapore, the United States, Spain and other countries. Her clients include well-known brands in the…

Course Fees

Course Fee:
S$299.00 (inclusive of 9% GST)

Frequently Asked Questions (FAQs)

Are there any pre-requisites or minimum entry requirements?

Trainees should be proficient in written and spoken English.

Do I have to prepare anything before attending the course?

For in-person training, bring a laptop (loan sets available). For online classes, ensure you have Zoom installed.

Can I use the skills for non-work emails?

Absolutely. The course covers both personal and professional email communication, including marketing contexts.

Why should I learn how to write emails when AI can do it for me?

AI tools will be taught as an enhancer, helping you save time and brainstorm ideas, but the human touch remains essential in crafting authentic, personalised emails.

If I have any questions after the course, can I consult the trainer?

Yes. Post-course mentoring is available. You will also have access to the Equinet Academy Insider Community, where you can network with peers and industry experts, and join live “Ask Me Anything” sessions.