Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Leverage AI Tools to Power Smarter, Faster Marketing Strategies
Course Description
Artificial intelligence (AI) is rapidly transforming the digital marketing landscape. As highlighted in recent reports, a staggering 85% of professionals expect AI to significantly impact their industries within the next five years. To meet the demands of this AI-driven future, marketing professionals must evolve their skill sets accordingly.
Our comprehensive 2-day “AI in Digital Marketing” course equips you with the cutting-edge skills to leverage the power of AI and drive growth in the digital marketing space.
Day 1 begins with an exploration of AI fundamentals and the evolution of digital marketing. You’ll gain insights into AI-driven market analysis tools, understanding consumer behavior through AI, and implementing personalization and targeting strategies.
Through hands-on training with leading tools like ChatGPT and Gemini, you’ll master generating compelling content – from articles and reports to social media posts and engaging video scripts tailored for marketing needs. Additionally, you’ll learn to leverage AI for advanced visual content creation and the process of converting scripts into full-fledged videos with voiceovers, music, and captions.
On Day 2, dive into the world of AI-powered advertising – grasping the basics of programmatic advertising, campaign optimization with machine learning, real-time bidding, and enhancing overall advertising efficiency. Explore leveraging AI for email marketing strategy, creating automation workflows, and increasing campaign outcomes.
Discover ways to elevate user experiences through AI-powered chatbots, website personalization, and social media management. Gain insights into utilizing AI tools for SEO, social media analytics, measuring campaign performance, and enabling data-driven decision-making.
Real-world case studies showcase successful AI applications in personal branding, celebrity campaigns, and cutting-edge industry innovations – providing valuable insights into implementing effective AI marketing strategies.
The course concludes with a focus on ethical considerations surrounding AI use in marketing, emerging trends, and preparing for the future of AI in digital marketing.
By the end of this workshop, you’ll possess a comprehensive understanding of AI’s potential and the practical skills to implement AI-driven strategies, securing your place at the forefront of this rapidly evolving digital marketing landscape.
Target Audience
This course is designed for a diverse group of learners eager to boost their digital marketing skills with AI:
- Marketing Staff: People working in marketing who want to make their campaigns smarter and more personalized using AI.
- Business Owners and Startup Founders: Small to medium business leaders looking to use AI for better market understanding and customer engagement.
- Data Experts in Marketing: Analysts and scientists aiming to use AI for deeper insights and more effective marketing decisions.
- Creatives in Marketing: Writers and designers keen on using AI to create compelling content and visuals.
- Digital Advisors: Professionals helping businesses embrace digital changes, especially through AI in marketing.
- Students and Researchers: Those studying or teaching marketing and tech, curious about AI’s latest trends and applications.
- Tech Enthusiasts: Anyone with a passion for technology and marketing, wanting to explore AI tools and methods for personal or professional growth.
Course Highlights
In this 2-day Generative AI workshop, trainees will:
- Foundational Understanding of AI in Marketing.
- Learn advanced AI tools for market trend analysis and consumer insight gathering.
- Acquire hands-on experience with AI tools such as ChatGPT and Gemini for generating compelling written content, alongside innovative techniques for AI-driven visual and video content production.
- AI-powered advertising and campaign management, including programmatic advertising and campaign optimization through machine learning.
- Discover how to use AI to enhance email marketing strategies through automation, personalized content creation, and campaign outcome enhancement.
- Utilise AI to create engaging user experiences, from chatbots and virtual assistants to personalized website content.
- Employ AI tools to measure and optimize the performance of SEO and social media strategies.
- Analyse successful implementations of AI in marketing, drawing actionable insights from high-profile campaigns and personal branding efforts.
- Navigate the ethical considerations of using AI in marketing and prepare for emerging trends.
Course Objectives
By the end of the workshop, trainees will be able to:
- Explain how AI has evolved digital marketing practices
- Utilise AI-driven tools to conduct market trend analysis and gain deep insights into consumer behavior, enabling the creation of targeted and personalised marketing strategies
- Generate engaging and relevant text, visual, and video content using AI tools such as ChatGPT and Gemini
- Apply AI technologies in programmatic advertising and campaign optimisation
- Employ AI to strategise, automate, and enhance email marketing campaigns
- Apply AI in creating interactive and personalised user experiences, using chatbots, virtual assistants, and AI-driven website personalisation techniques to engage users effectively.
- Measure and analyse digital marketing campaign performance with AI-powered tools
- Analyse and draw insights from successful real-world AI applications in marketing
- Evaluate the ethical considerations of employing AI in digital marketing
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Marketing Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ AI in Digital Marketing course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Marketing Strategy
Course Code: TGS-2025054470
Course Support Period: 02 Jun 2025 – 01 Jun 2027
Course Outline
Introduction to AI in Digital Marketing
- Evolution of Digital Marketing
- Exploring the fundamentals of AI and its significance.
- Reviewing key insights and statistics on AI’s impact on digital marketing
AI-Driven Market Analysis and Consumer Insights
- Tools for Market Trend Analysis and research
- Understanding consumer behaviour with AI
- Personalisation and Targeting Strategies
AI in Content Creation and Curation
- AI tools for content writing
- Hands-on training with ChatGPT and Gemini for generating compelling articles, reports, and social media content.
- Techniques for crafting engaging video scripts using AI tools, tailored for various professional and marketing needs.
AI in Advanced Visual and Video Content Creation
- Leveraging AI for visual content creation
- Dynamic Video Creation: Process of converting scripts into full-fledged videos using AI.
- Enhancement Features: Incorporating voiceovers, music, and captions with AI tools.
AI-Powered Advertising and Campaign Manager
- Programmatic Advertising: Basics and Tools
- Campaign Optimisation with Machine Learning
- Real-Time Bidding: Understand AI’s role in enhancing advertising efficiency.
AI-Powered Email Marketing and Automation
- Leveraging AI for email marketing strategy
- Creating email automation workflows using AI
- Using AI to increase outcomes from email marketing campaigns
Enhancing User Experience with AI
- Chatbots and Virtual Assistants
- Website Personalisation Techniques
- AI for Social Media Management
Analytics and Performance Measurement with AI
- AI Tools for SEO and Social Media Analytics
- Measuring Campaign Performance using AI
- Data-driven decision making in Digital Marketing
Real-World Applications and Case Studies
- Personal Branding with AI: Examining successful individual marketing efforts.
- Celebrity Campaign Insights: Analysis of high-profile AI marketing strategies.
- Industry Innovations: Exploring cutting-edge uses of AI in marketing across sectors.
Ethical Considerations and Preparing for the Future of AI
- Ethical AI use in marketing
- Emerging Trends in AI and Digital Marketing
- Preparing for the Future of AI in Marketing
Razy Shah is the co-founder of 2Stallions Digital Marketing Agency- an award-winning full-service agency. He co-founded 2Stallions in 2012 and has since grown it from an initial team of two to a company of thirty. Razy has over a decade of experience spanning across corporate sectors such as digital marketing, business development and management.
Course Fees & Fundings
Course Fee:
S$990.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies
Check your eligible grant amount and nett payable course fees when you sign up now.
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$495.00
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$495.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Course Schedule
Frequently Asked Questions (FAQs)
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
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