Equinet Academy

WSQ AI in Digital Marketing Course

Leverage AI Tools to Power Smarter, Faster Marketing Strategies

Course Description

Artificial intelligence (AI) is rapidly transforming the digital marketing landscape. As highlighted in recent reports, a staggering 85% of professionals expect AI to significantly impact their industries within the next five years. To meet the demands of this AI-driven future, marketing professionals must evolve their skill sets accordingly.

Our comprehensive 2-day “AI in Digital Marketing” course equips you with the cutting-edge skills to leverage the power of AI and drive growth in the digital marketing space.

Day 1 begins with an exploration of AI fundamentals and the evolution of digital marketing. You’ll gain insights into AI-driven market analysis tools, understanding consumer behavior through AI, and implementing personalization and targeting strategies.

Through hands-on training with leading tools like ChatGPT and Gemini, you’ll master generating compelling content – from articles and reports to social media posts and engaging video scripts tailored for marketing needs. Additionally, you’ll learn to leverage AI for advanced visual content creation and the process of converting scripts into full-fledged videos with voiceovers, music, and captions.

On Day 2, dive into the world of AI-powered advertising – grasping the basics of programmatic advertising, campaign optimization with machine learning, real-time bidding, and enhancing overall advertising efficiency. Explore leveraging AI for email marketing strategy, creating automation workflows, and increasing campaign outcomes.

Discover ways to elevate user experiences through AI-powered chatbots, website personalization, and social media management. Gain insights into utilizing AI tools for SEO, social media analytics, measuring campaign performance, and enabling data-driven decision-making.

Real-world case studies showcase successful AI applications in personal branding, celebrity campaigns, and cutting-edge industry innovations – providing valuable insights into implementing effective AI marketing strategies.

The course concludes with a focus on ethical considerations surrounding AI use in marketing, emerging trends, and preparing for the future of AI in digital marketing.

By the end of this workshop, you’ll possess a comprehensive understanding of AI’s potential and the practical skills to implement AI-driven strategies, securing your place at the forefront of this rapidly evolving digital marketing landscape.

Target Audience

This course is designed for a diverse group of learners eager to boost their digital marketing skills with AI:

Marketing Staff: People working in marketing who want to make their campaigns smarter and more personalized using AI.
Business Owners and Startup Founders: Small to medium business leaders looking to use AI for better market understanding and customer engagement.
Data Experts in Marketing: Analysts and scientists aiming to use AI for deeper insights and more effective marketing decisions.
Creatives in Marketing: Writers and designers keen on using AI to create compelling content and visuals.
Digital Advisors: Professionals helping businesses embrace digital changes, especially through AI in marketing.
Students and Researchers: Those studying or teaching marketing and tech, curious about AI’s latest trends and applications.
Tech Enthusiasts: Anyone with a passion for technology and marketing, wanting to explore AI tools and methods for personal or professional growth.

Course Highlights

In this 2-day Generative AI workshop, trainees will:

Foundational Understanding of AI in Marketing.
Learn advanced AI tools for market trend analysis and consumer insight gathering.
Acquire hands-on experience with AI tools such as ChatGPT and Gemini for generating compelling written content, alongside innovative techniques for AI-driven visual and video content production.
AI-powered advertising and campaign management, including programmatic advertising and campaign optimization through machine learning.
Discover how to use AI to enhance email marketing strategies through automation, personalized content creation, and campaign outcome enhancement.
Utilise AI to create engaging user experiences, from chatbots and virtual assistants to personalized website content.
Employ AI tools to measure and optimize the performance of SEO and social media strategies.
Analyse successful implementations of AI in marketing, drawing actionable insights from high-profile campaigns and personal branding efforts.
Navigate the ethical considerations of using AI in marketing and prepare for emerging trends.

Course Objectives

By the end of the workshop, trainees will be able to:

Explain how AI has evolved digital marketing practices
Utilise AI-driven tools to conduct market trend analysis and gain deep insights into consumer behavior, enabling the creation of targeted and personalised marketing strategies
Generate engaging and relevant text, visual, and video content using AI tools such as ChatGPT and Gemini
Apply AI technologies in programmatic advertising and campaign optimisation
Employ AI to strategise, automate, and enhance email marketing campaigns
Apply AI in creating interactive and personalised user experiences, using chatbots, virtual assistants, and AI-driven website personalisation techniques to engage users effectively.
Measure and analyse digital marketing campaign performance with AI-powered tools
Analyse and draw insights from successful real-world AI applications in marketing
Evaluate the ethical considerations of employing AI in digital marketing

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Content Marketing Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ AI in Digital Marketing course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Marketing Strategy

Course Code: TGS-2025054470
Course Support Period: 02 Jun 2025 – 01 Jun 2027

Course Outline

Introduction to AI in Digital Marketing

Evolution of Digital Marketing
Exploring the fundamentals of AI and its significance.
Reviewing key insights and statistics on AI’s impact on digital marketing

AI-Driven Market Analysis and Consumer Insights

Tools for Market Trend Analysis and research
Understanding consumer behaviour with AI
Personalisation and Targeting Strategies

AI in Content Creation and Curation

AI tools for content writing
Hands-on training with ChatGPT and Gemini for generating compelling articles, reports, and social media content.
Techniques for crafting engaging video scripts using AI tools, tailored for various professional and marketing needs.

AI in Advanced Visual and Video Content Creation

Leveraging AI for visual content creation
Dynamic Video Creation: Process of converting scripts into full-fledged videos using AI.
Enhancement Features: Incorporating voiceovers, music, and captions with AI tools.

AI-Powered Advertising and Campaign Manager

Programmatic Advertising: Basics and Tools
Campaign Optimisation with Machine Learning
Real-Time Bidding: Understand AI’s role in enhancing advertising efficiency.

AI-Powered Email Marketing and Automation

Leveraging AI for email marketing strategy
Creating email automation workflows using AI
Using AI to increase outcomes from email marketing campaigns

Enhancing User Experience with AI

Chatbots and Virtual Assistants
Website Personalisation Techniques
AI for Social Media Management

Analytics and Performance Measurement with AI

AI Tools for SEO and Social Media Analytics
Measuring Campaign Performance using AI
Data-driven decision making in Digital Marketing

Real-World Applications and Case Studies

Personal Branding with AI: Examining successful individual marketing efforts.
Celebrity Campaign Insights: Analysis of high-profile AI marketing strategies.
Industry Innovations: Exploring cutting-edge uses of AI in marketing across sectors.

Ethical Considerations and Preparing for the Future of AI

Ethical AI use in marketing
Emerging Trends in AI and Digital Marketing
Preparing for the Future of AI in Marketing

Trainer

Razy Shah

20+ Years of Industry Experience
Co-founder of 2Stallions Digital Marketing Agency
Gold Award for Excellence in Pivot Marketing at the Marketing Excellence Awards in 2022

Course Fees & Fundings

Course Fee:
S$990.00 (inclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.00

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

SkillsFuture Enhanced Training Support for SMEs (ETSS)

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you sign up now.

Course Schedule

Total hours: 2 days (16 hours)

Learning Mode	Course Dates	Duration	Trainer
In-Person	13, 14 Nov 2025 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	09, 10 Dec 2025 (Tue, Wed)	9.00am - 6.00pm	Razy Shah
In-Person	15, 16 Jan 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	26, 27 Feb 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	12, 13 Mar 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	16, 17 Apr 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	14, 15 May 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	16, 17 Jun 2026 (Tue, Wed)	9.00am - 6.00pm	Razy Shah
In-Person	09, 10 Jul 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	13, 14 Aug 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	10, 11 Sep 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah
In-Person	06, 07 Oct 2026 (Tue, Wed)	9.00am - 6.00pm	Razy Shah
In-Person	10, 11 Nov 2026 (Tue, Wed)	9.00am - 6.00pm	Razy Shah
In-Person	10, 11 Dec 2026 (Thu, Fri)	9.00am - 6.00pm	Razy Shah

Click on the course dates above to register online.

Frequently Asked Questions (FAQs)

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Testimonials

Sara Yeoh

“Good first experience. Nice system and support provided for students. The course was incredibly insightful—a great crash course that goes beyond just ChatGPT. It provided a comprehensive understanding of how to fully utilize and harness the power of AI tools to enhance digital marketing strategies and support work processes. The hands-on exercises were especially valuable, allowing for practical application. The interactive approach truly enhanced the learning experience, and I appreciate the effort put into making the sessions both informative and engaging. A fruitful and productive two days.“

Trixy Gabriela Tan

“Great course on AI Marketing that broadened my knowledge of how far marketing in the digital world has come. Thanks once again for another awesome class!”

Shin

“I have always learned new things to apply at home during the courses. This excellent course provided a great bird’s-eye view of AI tools and how we could tap into them for work. It helped me navigate these tools, making it less overwhelming to determine which ones suit my needs. It also sparked inspiration for what I could achieve beyond my capabilities with AI.”

Agnes Chen

“The course was very comprehensive and applicable. Razy is an excellent, knowledgeable instructor. I gained a lot of insights about AI and how I can use these tools and prompts at work and even for personal use.”

Koh Chin Siong

“I like the practical real-life case studies and industrial applications. I found it really useful when Razy shared how different AI platforms can be used together to create highly automated workflows and personalised content in minutes instead of days.”

Adelene Lim

“The course provided by Equinet is highly useful for my work, giving me valuable insights into various websites and the possibilities of leveraging AI in digital marketing.”

Derrick

“Adopting AI has helped me become more efficient and productive. The resources shared by the trainer are comprehensive, providing plenty to explore even after the course is completed.”

Juine

“The course is very useful, helping us produce images and videos efficiently, saving time on marketing efforts. It also introduced many AI applications that can support various marketing activities for the company.”

Feng shuzhen

“Having AI knowledge helps me stay relevant in today’s world. The tools introduced are very useful and informative. The trainer shared many AI tools that can generate content for work, social media, and even general knowledge.”

Elise Voo

“I learnt about various AI resources beyond ChatGPT, including tools for images and videos, which can help improve our social media when needed. This knowledge is especially helpful for small and medium retailers, showing them the resources available to enhance their marketing efforts.”

Christy

“This course gave me exposure to a wide range of AI tools and software that can support marketing campaigns and improve my work.”

Eunice

“The course helped me understand how to create more attractive and interactive creatives that can ultimately drive business goals. It was interesting to discover many tools beyond ChatGPT, Gemini, and Canva, allowing me to switch between platforms for better credibility. This knowledge brings greater efficiency to my work, enabling me to focus on tasks that AI cannot handle.”

Sufyan

“It has helped me become more productive by understanding the available tools better and learning how to utilise them effectively.“

Angeline Yeo

“This is a very relevant course. The trainer provided insightful information and introduced up-to-date AI tools, which have definitely increased my knowledge of AI applications.”

Faiq Airudin

“Appreciate how the tools that were shared were free to use. An important feature that we will use is Deep Research to conduct relevant research on topics such as finance and entrepreneurship.”

Amit Kashyap

“Our goal is to expand our marketing reach and increase brand awareness, and the tools I’ve learnt in this course will greatly support that. The AI tools introduced have enabled me to conduct market research, create a content strategy and calendar, and produce audio, visual, and text content all on my own within just a few days. This has made me both more efficient and more effective at my job.“

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