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  • LEARN
    • AI/ML
          • AI/ML Courses
            • AI and Machine Learning
            • AI in Digital Marketing
            • Generative AI (ChatGPT, Gemini, and Popular AI Tools)
            • Prompt Engineering
    • Business
          • Business Courses
            • Change Management
            • Digital Branding & Brand Strategy
            • Digital Marketing Strategy
            • Digital Public Relations
            • Digital Transformation
            • Effective Leadership through Motivation
            • Finance For Non-Finance Managers
            • The ABC of Sales – Sell Anything to Anyone
    • Cybersecurity
          • Cybersecurity Courses
            • Cybersecurity Awareness
    • Data Analytics
          • Data Analytics Courses
            • Advanced Digital Marketing Analytics
            • Digital Marketing Analytics & Optimisation (Google Analytics 4)
            • Google Tag Manager
            • Power BI
    • Digital Marketing
          • Digital Marketing Courses
            • Advanced Digital Marketing Analytics
            • Digital Copywriting and Content Writing
            • Google Tag Manager
            • Advanced Search Engine Optimisation (SEO)
            • Digital Marketing Analytics & Optimisation (GA4)
            • Landing Page Design
            • Advanced Social Media Management
            • Digital Marketing Capstone (Synchronous E-Learning)
            • LinkedIn Sales and Marketing
            • AI in Digital Marketing
            • Digital Marketing Foundations (Fundamentals)
            • Meta Marketing (Facebook and Instagram)
            • Conversion Rate Optimisation
            • Digital Marketing Strategy
            • Performance Marketing Strategy (Lead Generation)
            • Digital Advertising Strategy
            • Digital Public Relations
            • Search Engine Optimisation (SEO) Strategy
            • Digital Branding & Brand Strategy
            • Email Marketing & Marketing Automation
            • Social Media Marketing Strategy & Optimisation
            • Digital Content Creation & Content Marketing Strategy
            • Google Ads Strategy and Optimisation
            • TikTok Marketing
            • Digital Content Creation For Content Creators
          • Digital Marketing Certification Programmes
          • Certification Programmes

            • Certified Content Marketing Specialist (CCMS)
            • Certified Digital Advertising Specialist (CDAS)
            • Certified Digital Marketing Analyst (CDMA)
            • Certified Digital Marketing Strategist (CDMS) v2
            • Certified SEO Specialist (CSEOS)
            • Certified Social Media Marketing Specialist (CSMMS)
            • The Complete Digital Marketing Course (CDMC)
    • Ecommerce
          • Ecommerce Courses
            • Ecommerce Essentials
            • Ecommerce Marketplaces (Shopee & Lazada)
            • Ecommerce Strategy
            • Shopify Store Creation
          • Ecommerce Certification Programmes
            • Certified Ecommerce Specialist (CES)
    • Soft Skills
          • Soft Skills Courses
            • Calm Under Pressure
            • Change Management Mastery ~ Navigating Conflicts Through Change
            • The ABC of Sales – Sell Anything to Anyone
            • Thrive with Mindfulness: Stress Reduction and Resilience
    • UX Design and Creative
          • UX Design and Creative Courses
            • Advanced UX UI Design
            • Canva Design
            • Design Thinking
            • Out Of Pocket! – Mobile Photography and Videography for Smart Phones (iOS and Android)
            • Presentation Design with PowerPoint & Google Slides
            • User Experience & User Interface (UX UI) Design Essentials
            • User Interface (UI) Design
            • Video Creation & Video Editing (Digital Storytelling)
            • What The Figma (WTF)
            • WordPress Website & Landing Page Creation
          • UX Design and Creative Certification Programmes
            • Certified Landing Page & Web Design Specialist (CLPWDS)
            • Certified UX Designer (CUXD)
  • CORPORATE TRAINING
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    • Digital Marketing Agencies Directory
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Articles Written By John Tay

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How Much Does It Cost To Advertise On Facebook?
John Tay
Jul 20, 2019

How Much Does It Cost To Advertise On Facebook?

Digital Advertising

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Sneaky Ways To Spy on Your Competitor's Facebook Ads
John Tay
Nov 12, 2018

4 Sneaky Ways To Spy on Your Competitor’s Facebook Ads

Digital Advertising

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About Equinet

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Transforming marketers for the digital economy

Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)

Featured Programmes
  • Certified Content Marketing Specialist (CCMS)
  • Certified Digital Advertising Specialist (CDAS)
  • Certified Digital Marketing Analyst (CDMA)
  • Certified Digital Marketing Strategist (CDMS) v2
  • Certified Ecommerce Specialist (CES)
  • Certified Landing Page & Web Design Specialist (CLPWDS)
  • Certified SEO Specialist (CSEOS)
  • Certified Social Media Marketing Specialist (CSMMS)
  • Certified UX Designer (CUXD)
  • The Complete Digital Marketing Course
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