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            • Prompt Engineering
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            • Change Management
            • Digital Branding & Brand Strategy
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            • Landing Page Design
            • Advanced Social Media Management
            • Digital Marketing Capstone (Synchronous E-Learning)
            • LinkedIn Sales and Marketing
            • AI in Digital Marketing
            • Digital Marketing Foundations (Fundamentals)
            • Meta Marketing (Facebook and Instagram)
            • Conversion Rate Optimisation
            • Digital Marketing Strategy
            • Performance Marketing Strategy (Lead Generation)
            • Digital Advertising Strategy
            • Digital Public Relations
            • Search Engine Optimisation (SEO) Strategy
            • Digital Branding & Brand Strategy
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            • TikTok Marketing
            • Digital Content Creation For Content Creators
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            • Certified Content Marketing Specialist (CCMS)
            • Certified Digital Advertising Specialist (CDAS)
            • Certified Digital Marketing Analyst (CDMA)
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            • Certified Social Media Marketing Specialist (CSMMS)
            • Digital Marketing Career Programme
            • The Complete Digital Marketing Course (CDMC)
    • Ecommerce
          • Ecommerce Courses
            • Ecommerce Essentials
            • Ecommerce Marketplaces (Shopee & Lazada)
            • Ecommerce Strategy
            • Shopify Store Creation
          • Ecommerce Certification Programmes
            • Certified Ecommerce Specialist (CES)
    • Soft Skills
          • Soft Skills Courses
            • Calm Under Pressure
            • Change Management Mastery ~ Navigating Conflicts Through Change
            • The ABC of Sales – Sell Anything to Anyone
            • Thrive with Mindfulness: Stress Reduction and Resilience
    • UX Design and Creative
          • UX Design and Creative Courses
            • Advanced UX UI Design
            • Canva Design
            • Design Thinking
            • Out Of Pocket! – Mobile Photography and Videography for Smart Phones (iOS and Android)
            • Presentation Design with PowerPoint & Google Slides
            • User Experience & User Interface (UX UI) Design Essentials
            • User Interface (UI) Design
            • UX/UI Design Capstone (Synchronous E-Learning)
            • Video Creation & Video Editing (Digital Storytelling)
            • What The Figma (WTF)
            • WordPress Website & Landing Page Creation
          • UX Design and Creative Certification Programmes
            • Certified Landing Page & Web Design Specialist (CLPWDS)
            • Certified UX Designer (CUXD)
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Articles Written By Dylan Sun

Banner Elements - DarkBanner Elements - Light
SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table)
Dylan Sun
Jun 13, 2022

SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table)

CopywritingSEO

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Learn SEO Tutorial - Step by Step SEO Guide for Beginners
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Feb 27, 2021

Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners

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Digital Marketing Strategy for eCommerce Online Stores
Dylan Sun
Jan 31, 2021

Digital Marketing Strategy for eCommerce Online Stores

Ecommerce

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What is SEO Marketing and How It Works?
Dylan Sun
Feb 24, 2020

What is SEO Marketing and How Does It Work?

SEO

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What is Content Marketing and Why is It Important (With Examples)
Dylan Sun
Aug 06, 2019

What is Content Marketing and Why is It Important? (With Examples)

Content Marketing

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Should You Hire an SEO Agency? Here’s Things I've Learnt
Dylan Sun
Mar 21, 2019

Should You Hire an SEO Agency? Here Are 3 Things I’ve Learnt

SEO

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SEO Copywriting and Content Writing Best Practices
Dylan Sun
Oct 15, 2018

10 SEO Copywriting and Content Writing Best Practices

SEO

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What is Digital Marketing Transformation and How to Embrace It
Dylan Sun
Oct 11, 2018

What is Digital Marketing Transformation and How to Embrace It

Digital Marketing

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How to Conduct Keyword Research for SEO (A 4-Step Process)
Dylan Sun
Aug 11, 2018

How to Conduct Keyword Research for SEO (A 4-Step Process)

SEO

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Must-Have Elements in Your Blog Post + Template
Dylan Sun
Aug 08, 2018

22 Must-Have Elements in Your Blog Post + Template

Content Marketing

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Why You Need an Integrated SEO Marketing Strategy
Dylan Sun
Jul 22, 2018

Why You Need an Integrated SEO Marketing Strategy

SEO

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Digital Advertising Strategy Guide (Flowchart Included)
Dylan Sun
Oct 18, 2017

Digital Advertising Strategy Guide (Flowchart Included)

Digital Advertising

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A 4-Step Digital Marketing Strategy Framework
Dylan Sun
May 16, 2017

A 4-Step Digital Marketing Strategy Framework

Digital Marketing

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Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples
Dylan Sun
May 16, 2017

Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples

Digital Marketing

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20 Google Ads Search and Display Ad Best Practices (Checklist Included)
Dylan Sun
Jan 10, 2017

20 Google Ads Search and Display Ad Best Practices (Checklist Included)

Digital Advertising

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On-Page SEO - Keyword Optimisation Guide
Dylan Sun
Dec 20, 2016

On-Page SEO – Keyword Optimisation Guide

SEO

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The A-Z Glossary of SEO Terms & Definitions (PDF Download Available)
Dylan Sun
Dec 01, 2016

The A-Z Glossary of SEO Terms & Definitions (PDF Download Available)

SEO

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How to Create SEO Backlinks in 4 Steps
Dylan Sun
Sep 29, 2016

How to Create SEO Backlinks in 4 Steps

SEO

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Things to Check Before Hiring Any SEO Agency
Dylan Sun
Jun 09, 2016

5 Things to Check Before Hiring Any SEO Agency

SEO

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Pro Keyword Research and Analysis Tips
Dylan Sun
Apr 04, 2016

4 Pro Keyword Research and Analysis Tips

SEO

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About Equinet

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Transforming marketers for the digital economy

Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)

Featured Programmes
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