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            • Prompt Engineering
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            • Change Management
            • Digital Branding & Brand Strategy
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            • Effective Leadership through Motivation
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            • Digital Marketing Capstone (Synchronous E-Learning)
            • LinkedIn Sales and Marketing
            • AI in Digital Marketing
            • Digital Marketing Foundations (Fundamentals)
            • Meta Marketing (Facebook and Instagram)
            • Conversion Rate Optimisation
            • Digital Marketing Strategy
            • Performance Marketing Strategy (Lead Generation)
            • Digital Advertising Strategy
            • Digital Public Relations
            • Search Engine Optimisation (SEO) Strategy
            • Digital Branding & Brand Strategy
            • Email Marketing & Marketing Automation
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            • TikTok Marketing
            • Digital Content Creation For Content Creators
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            • Certified Social Media Marketing Specialist (CSMMS)
            • Digital Marketing Career Programme
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            • Ecommerce Marketplaces (Shopee & Lazada)
            • Ecommerce Strategy
            • Shopify Store Creation
          • Ecommerce Certification Programmes
            • Certified Ecommerce Specialist (CES)
    • Soft Skills
          • Soft Skills Courses
            • Calm Under Pressure
            • Change Management Mastery ~ Navigating Conflicts Through Change
            • The ABC of Sales – Sell Anything to Anyone
            • Thrive with Mindfulness: Stress Reduction and Resilience
    • UX Design and Creative
          • UX Design and Creative Courses
            • Advanced UX UI Design
            • Canva Design
            • Design Thinking
            • Out Of Pocket! – Mobile Photography and Videography for Smart Phones (iOS and Android)
            • Presentation Design with PowerPoint & Google Slides
            • User Experience & User Interface (UX UI) Design Essentials
            • User Interface (UI) Design
            • UX/UI Design Capstone (Synchronous E-Learning)
            • Video Creation & Video Editing (Digital Storytelling)
            • What The Figma (WTF)
            • WordPress Website & Landing Page Creation
          • UX Design and Creative Certification Programmes
            • Certified Landing Page & Web Design Specialist (CLPWDS)
            • Certified UX Designer (CUXD)
            • UX/UI Design Career Programme
  • CORPORATE TRAINING
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Articles Written By Chris Minjoot

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The Ultimate Guide to Advanced Copywriting Techniques That Convert
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Jul 18, 2025

The Ultimate Guide to Advanced Copywriting Techniques That Convert

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The Ultimate Guide to Power Words in Persuasive Writing and Marketing

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Blogging 101
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Blogging 101: How to Create Compelling Blog Content

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Feb 19, 2025

SEO Copywriting for Beginners: Getting Started with Search-Optimised Content

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Craft Irresistible Headlines That Drive Clicks and Boost Engagement

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Turn Browsers into Buyers

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Oct 29, 2024

Content Creation 101: Understanding the Basics

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Copywriting 101: A Beginner's Guide to the Art of Persuasive Writing - Cover Image
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Oct 09, 2024

Copywriting 101: A Beginner’s Guide to the Art of Persuasive Writing

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Copywriting vs. Content Writing: Understanding the Key Differences Cover Page
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Sep 23, 2024

Copywriting vs. Content Writing: Understanding the Key Differences

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12 Copywriting Tools to Help You Write Better Copy
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Jul 24, 2024

12 Copywriting Tools to Help You Write Better Copy

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Feb 28, 2023

7 Simple Yet Effective Copywriting Tips to Start Writing Better Copy

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Jan 13, 2023

5 Best Practices for Copywriting on Social Media (With Examples)

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Aug 31, 2022

17 Actionable Tips on How to Write an Engaging Blogpost

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Aug 26, 2022

How to Write Engaging Blog Content (Best Practices)

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About Equinet

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Transforming marketers for the digital economy

Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)

Featured Programmes
  • Certified Content Marketing Specialist (CCMS)
  • Certified Digital Advertising Specialist (CDAS)
  • Certified Digital Marketing Analyst (CDMA)
  • Certified Digital Marketing Strategist (CDMS) v2
  • Certified Ecommerce Specialist (CES)
  • Certified Landing Page & Web Design Specialist (CLPWDS)
  • Certified SEO Specialist (CSEOS)
  • Certified Social Media Marketing Specialist (CSMMS)
  • Certified UX Designer (CUXD)
  • The Complete Digital Marketing Course
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