Advanced Social Media Marketing Prerequisite Diagnostic Quiz

Untitled
Q1. Which of the following best describes how you would develop a social media marketing strategy for a new brand?
Question 1(Required)
- A. Focus on posting frequently across all platforms
- B. Identify the target audience, set specific goals, choose the right platforms, and develop a content strategy
- C. Create viral content and increase followers quickly
- D. Focus on paid advertising only to reach a larger audience

Q2. When choosing social media management tools to manage and track social media performance across multiple platforms, which feature should you prioritise?
Question 2(Required)
- A. The ability to track website traffic and conversions
- B. Integration with various social media platforms for scheduling and analytics
- C. Focus on email marketing automation
- D. Real-time chat support for customer service

Q3. When developing a social media content plan, which of the following should take the highest priority?
Question 3(Required)
- A. Audience demographics and preferences
- B. Trending hashtags and viral content
- C. Competitor performance analysis
- D. Paid advertising opportunities

Q4. What is the significance of 'social listening' in advanced social media marketing?
Question 4(Required)
- A. Listening to customer service calls to improve engagement
- B. Tracking and analysing conversations and mentions related to your brand, industry, or competitors to gain insights and improve strategy
- C. Following popular influencers on social media
- D. Monitoring which competitor ads and posts go viral

Q5. Which of the following is the best approach for building a loyal and engaged online community on social media?
Question 5(Required)
- A. Posting generous offers and sales deals to generate more revenue
- B. Using paid advertising to boost your posts
- C. Creating valuable, relevant, and interactive content while consistently engaging with your audience through comments, DMs, and community groups
- D. Posting viral content with clickbait titles

Q6. When managing a social media ad campaign, which of the following is a key consideration for optimising the campaign’s success?
Question 6(Required)
- A. Increasing the budget halfway through the campaign
- B. Targeting a broad audience to reach as many people as possible
- C. Continuously testing and optimising your target audiences, ad creatives and offers based on performance data
- D. Running the same ad across all platforms without customisation

Q7. What is the best method to calculate the Return on Investment (ROI) of a social media campaign?
Question 7(Required)
- A. Comparing the total number of likes and shares received
- B. Subtracting total campaign costs from total sales or leads generated and dividing by the total costs
- C. Monitoring the increase in follower count over the duration of the campaign
- D. Tracking the number of influencers posting a review of your product or service

Q8. Which of the following content types would you prioritise for a B2B audience on LinkedIn to build thought leadership?
Question 8(Required)
- A. Memes and entertaining videos
- B. Infographics and long-form articles showcasing industry insights and case studies
- C. Giveaways and promotional offers
- D. Short videos with trending audio

Q9. In the context of crisis management on social media, which of the following steps is most crucial when handling a PR issue or negative comments?
Question 9(Required)
- A. Deleting all negative comments as soon as possible
- B. Ignoring the comments to avoid drawing attention to the issue
- C. Responding promptly and transparently, acknowledging the issue, and providing a solution or next steps
- D. Running a paid campaign to drown out the negative feedback

Q10. Which metric is most useful when determining whether your social media content is resonating with your target audience?
Question 10(Required)
- A. Number of impressions
- B. Engagement rate (likes, shares, comments, clicks, video views relative to total audience reached)
- C. Number of posts published
- D. Number of countries reached

Your score for the quiz is:

0/10 (0%)
Receive a complete breakdown of your score & answer sheet
Name(Required)
First
Email(Required)

(Your results and answers will be sent to your email address)
Untitled
- Keep me notified of exclusive invitations to marketing events, launch of new courses, and more
Equinet Academy respects your privacy and will not misuse or sell your personal information.
Email
This field is for validation purposes and should be left unchanged.

Receive a complete breakdown of your score & answer sheet