Advanced SEO Prerequisite Diagnostic Quiz

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Q1. Which of the following is the most important factor when selecting keywords for SEO?
Question 1(Required)
- A. Keyword difficulty
- B. Search volume
- C. Relevance to the target audience
- D. Competitor keyword usage

Q2. What is the primary purpose of an XML sitemap?
Question 2(Required)
- A. To improve website loading speed
- B. To tell search engines about the structure of your website’s pages
- C. To hide low-quality content from search engines
- D. To build backlinks for your website

Q3. Which of the following best describes the role of backlinks in SEO?
Question 3(Required)
- A. Backlinks are used to improve your on-page SEO
- B. Backlinks are votes of confidence from other websites, improving your domain authority
- C. Backlinks are only useful for driving traffic, not for ranking
- D. Backlinks are irrelevant if you have strong content

Q4. What is ‘crawling’ in the context of SEO?
Question 4(Required)
- A. The process by which search engines discover and index content
- B. The process of analysing competitor websites
- C. The act of tracking user behaviour on your website
- D. The method of speeding up your website's loading time

Q5. Which of the following best explains ‘canonicalization’ in SEO?
Question 5(Required)
- A. The process of choosing the preferred version of a webpage when multiple versions are available
- B. Using meta tags to hide content from search engines
- C. The method of improving a website’s security to rank higher
- D. Creating duplicate content across different pages to capture more traffic

Q6. Why is a 301 redirect important in SEO?
Question 6(Required)
- A. It prevents a website from displaying broken links
- B. It ensures that search engines transfer ranking signals from the old URL to the new one permanently
- C. It improves the page loading speed of the redirected URL
- D. It increases the keyword density of a webpage

Q7. Which of the following metrics best measures the success of an on-page SEO optimisation?
Question 7(Required)
- A. Bounce rate
- B. Domain authority
- C. Organic traffic growth
- D. Number of social media shares

Q8. Which of the following best describes the purpose of the E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness) framework in SEO?
Question 8(Required)
- A. To optimise for faster page loading speeds
- B. To ensure that content is well-written, fact-checked, and created by credible experts
- C. To identify technical SEO issues on a website
- D. To create more engaging meta descriptions for higher click-through rates

Q9. When selecting a tool to track SEO performance, which feature should you prioritise?
Question 9(Required)
- A. The ability to track keyword rankings over time
- B. Built-in email marketing integration
- C. A large selection of pre-made templates for design
- D. The ability to automate content publishing

Q10. What is the purpose of using structured data (Schema markup) in SEO?
Question 10(Required)
- A. To improve your website’s design and user experience
- B. To provide search engines with additional information about your content
- C. To increase your website’s loading speed
- D. To create duplicate versions of your content for different regions

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