Advanced Digital Marketing Analytics (GA4) Prerequisite Diagnostic Quiz

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Q1. Which of the following is the primary goal of digital marketing analytics?
Question 1(Required)
- A. To track contact details of website visitors
- B. To gather and analyse data for optimising marketing strategies
- C. To increase website bounce rates
- D. To reduce server load time

Q2. Which of the following best defines a 'conversion' in digital marketing?
Question 2(Required)
- A. Any click on a website link
- B. A completed goal such as a purchase or a sign-up
- C. Time spent on a webpage
- D. The number of email sign-ups

Q3. What is the significance of tracking 'bounce rate' in Google Analytics 4?
Question 3(Required)
- A. It shows the number of visitors who stay on your site for over 10 minutes
- B. It indicates how many visitors leave the website without engaging with it
- C. It provides a measure of the percentage of sessions where users leave the site after visiting only one page
- D. It tracks the pages with the most views on your website

Q4. Which of the following is a key difference between a 'session' and a 'pageview' in Google Analytics 4?
Question 4(Required)
- A. A session measures total user interactions, while a pageview counts only the first visit to a page
- B. A session tracks user interactions over a set period, while a pageview counts each time a user loads a webpage
- C. A pageview tracks video views, while a session tracks form submissions
- D. A session tracks single-page visits, while a pageview tracks multi-page visits

Q5. What is 'attribution' in the context of digital marketing analytics?
Question 5(Required)
- A. A method of reducing page load times
- B. The process of crediting sales and conversions to specific marketing channels
- C. A technique used to block spam traffic from analytics data
- D. A feature in GA4 used to track outbound links

Q6. In digital analytics, what is the purpose of using UTM parameters in URLs?
Question 6(Required)
- A. To improve search engine rankings for a webpage
- B. To track and identify traffic sources in analytics platforms
- C. To increase the page load speed of a website
- D. To create dynamic landing pages based on user preferences

Q7. Which of the following metrics would best help assess the effectiveness of a marketing campaign’s landing page?
Question 7(Required)
- A. Bounce rate
- B. Average session duration
- C. Pages per session
- D. Conversion rate

Q8. Why is it important to segment users in Google Analytics 4?
Question 8(Required)
- A. To prevent duplicate pageviews from being tracked
- B. To break down data by user behaviour, demographics, and traffic sources for deeper analysis
- C. To improve loading speeds of the GA4 dashboard
- D. To track the number of returning visitors only

Q9. In GA4, which report would best help identify how users are engaging with the content on a website?
Question 9(Required)
- A. User Acquisition
- B. Engagement Overview
- C. Events Report
- D. Conversion Report

Q10. What is the significance of tracking 'goal completions' or ‘key events’ in Google Analytics 4?
Question 10(Required)
- A. It tracks the number of users who leave the website immediately
- B. It measures the number of times a user views a specific product page
- C. It tracks how often users complete predefined actions such as form submissions or purchases
- D. It measures how many new users visited the site within the last 24 hours

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