Top 10 TikTok Marketing Agencies That Help Grow Your Brand Online

What Is a TikTok Marketing Agency?

A TikTok marketing agency is a specialised marketing company that helps brands grow their presence on TikTok through strategy, content creation, influencer partnerships, ad management, and performance optimisation. Their goal is to help businesses reach their target audience, build brand awareness, and drive engagement or sales on the TikTok platform.

Unlike general marketing agencies, TikTok agencies are experts in how the platform works. They understand TikTok’s unique algorithm, fast-moving trends, user behavior, and what kind of content performs best. Some agencies focus specifically on influencer marketing, connecting brands with TikTok creators, while others offer full-service packages that include:

• Content Strategy: Planning what kind of videos to make, when to post, and how to stay relevant.
• Video Production: Creating short-form, trend-based, or story-driven content tailored for TikTok.
• Influencer Marketing: Partnering with TikTok creators to promote a product or campaign authentically.
• Paid Advertising: Running TikTok ads (like In-Feed Ads, Spark Ads, or TopView Ads) to boost reach.
• Analytics and Reporting: Tracking campaign results, optimising performance, and measuring ROI.

These agencies help brands from startups to global companies navigate the TikTok ecosystem, build communities, and get results faster than going it alone. In short, a TikTok marketing agency turns a brand’s TikTok presence into a well-planned, high-impact growth tool.

Why TikTok Marketing Agencies Are Important?

TikTok marketing agencies have become essential partners for brands looking to grow online, especially in today’s fast-paced digital environment. As TikTok continues to shape how younger audiences consume content, simply being on the platform isn’t enough. You need a smart, creative, and data-driven strategy to stand out. That’s where TikTok marketing agencies come in.

First, they offer deep platform expertise. TikTok is very different from other social media platforms. Trends change daily, algorithms shift constantly, and what works on Instagram or Facebook might fall flat on TikTok. Agencies that specialise in TikTok understand these nuances. They know how to create content that feels native, how to hop on trends without forcing it, and how to make videos that drive engagement.

Second, they save brands time and resources. TikTok success isn’t just about one viral video it takes consistent posting, storytelling, and audience interaction. A good agency takes the heavy lifting off your plate, handling everything from content creation and influencer partnerships to ad management and performance tracking.

Third, they help connect brands with the right creators. Influencer marketing is huge on TikTok, but not every creator is the right fit. Agencies have networks of vetted influencers and the tools to match them with your brand’s goals, ensuring authenticity and better results.

Finally, TikTok agencies help businesses see real results. They don’t just make flashy videos, they build campaigns with measurable outcomes like conversions, app installs, brand awareness, and sales. With their ability to track analytics, optimise performance, and scale campaigns, agencies bring professionalism and strategy to a platform that’s often misunderstood or underestimated by marketers.

In short, a TikTok marketing agency helps brands navigate the platform with confidence, stay ahead of trends, and turn views into value. Whether you’re just starting or trying to scale, the right agency can make all the difference.

Key Takeaways

Top TikTok marketing agencies play a vital role in helping brands grow by offering platform-specific expertise, influencer partnerships, and content strategies that align with TikTok’s fast-paced trends. The right agency can make a major difference depending on your goals. Some focus on influencer storytelling while others specialise in ad performance and data-driven results.

For example, Moburst led a high-impact campaign for Shopkick, lowering cost-per-install by 87% and earning awards for campaign effectiveness. HypeFactory successfully helped Hustle Castle reach 6.3 million users. NoGood launched JVN Hair with influencer and UGC content, gaining 100,000 followers in just two weeks and boosting ad revenue by 451%. While agencies like Moburst and NoGood typically cater to mid-sized or larger brands with solid marketing budgets, their results highlight the power of well-executed TikTok strategies.

Overall, agencies that combine creative storytelling with data-backed targeting and a strong creator network consistently deliver superior outcomes compared to generic social media approaches. TikTok success doesn’t happen by chance; it requires the right content, creators, and paid support, all of which these agencies are built to deliver.

Top 10 TikTok Marketing Agencies

As TikTok continues to dominate the social media landscape, brands are increasingly turning to specialised agencies to help them make the most of the platform’s viral potential. Whether you’re a startup looking to build awareness or an established brand aiming to stay relevant with Gen Z, partnering with the right TikTok marketing agency can make all the difference. Below is a detailed look at some of the top TikTok marketing agencies, their overviews, pros, and cons to help you decide which one aligns best with your goals.

Below is a detailed list of the top 10 TikTok marketing agencies, complete with overviews and a fair analysis of each agency’s pros and cons in paragraph form.

1. The Goat Agency

Source: The Goat Agency

Overview:

Founded in 2015, The Goat Agency describes itself as a social-first influencer marketing agency that builds creator-led content, strategy, and amplification designed to drive measurable results. The agency provides a full suite of influencer services, including strategy development, creator discovery, content production, campaign amplification, and commerce integration. TikTok is one of its core platforms, where Goat has extensive experience running influencer marketing campaigns and managing paid media to boost engagement and conversions.

Over the years, the agency has partnered with global brands such as Dell, NIVEA, Unilever, and many others, reinforcing its position as a trusted partner for brands seeking impactful, results-driven influencer marketing.

Example:

Source: Goat Agency

Its TikTok influencer practice is a core service, featuring campaigns for global brands such as Unilever, Dell, and NIVEA. A notable case study, “Making a Legacy Brand Relevant with Gen Z” for NIVEA, highlights how Goat redefined the brand’s image through influencer storytelling and creative content distribution.

2. Hypetap

Source: Hypetap

Overview:

Hypetap is a full-service influencer marketing agency based in Australia, specialising in what it calls “intelligent influencer marketing” for brands. The agency is known for its data-centric approach and technological innovation, particularly through its proprietary platform, Hypetap Intelligence, a tool that analyses over 10 billion data points to provide brands with in-depth audience insights, competitive benchmarking, and campaign performance measurement.

This tool reinforces Hypetap’s position as one of the most data-driven influencer agencies in the region. In recent years, the agency has expanded its national footprint beyond Melbourne with a new Sydney office and extended its international presence to London in 2024/25, according to Mumbrella.

With a strong foundation in analytics and a growing focus on the Asia-Pacific region, Hypetap is an excellent choice for brands seeking measurable impact from TikTok and influencer campaigns across Australia and nearby markets.

Example:

Source: Hypetap

Hypetap has worked with brands such as Heinz and Sunglass Hut on TikTok campaigns, and its creator-led activation for the Australian Open 2023 showcased the agency’s strength in storytelling, analytics, and performance measurement. With offices in Melbourne, Sydney, and London, it is one of the most analytically rigorous influencer agencies in the APAC region.

3. Vero

Source: Vero

Overview:

Vero is a leading communications consultancy with a strong influencer marketing practice across Southeast Asia, operating in key markets such as Indonesia, Thailand, Vietnam, the Philippines, and Singapore. The agency was named “Influencer Marketing Agency of the Year – Southeast Asia” by Campaign Asia, solidifying its reputation as one of the region’s top players in the influencer marketing landscape. Vero utilises its proprietary methodology and tech stack known as InFluent, which includes tools like TrueVibe, Happy Hours, KOL LAB, Echo+, and Rising Stars.

These tools are designed to evaluate influencer–brand fit, foster creator relationships, and optimise campaign performance. Vero’s influencer services cover end-to-end solutions, including campaign planning, influencer identification and management, paid and earned collaborations, content amplification, and celebrity engagements.

With its deep regional expertise, integrated PR, social, and influencer approach, and strong local presence across multiple Southeast Asian countries, Vero is an ideal partner for brands seeking culturally resonant and scalable TikTok campaigns throughout the SEA region.

Example:

Source: TikTok Save Small Businesses in Thailand

One of its standout projects was the “Save Small Businesses” initiative on TikTok Thailand, which helped local brands survive and grow during the pandemic through creative storytelling and community engagement.

4. Dentsu 

Source: Dentsu

Overview:

Dentsu APAC has announced a regional partnership with TikTok aimed at helping brands succeed on the short-form video platform across the Asia-Pacific region. As one of the largest integrated marketing networks globally, dentsu provides a comprehensive suite of services, including media, digital, creative, customer experience, and omnichannel marketing throughout APAC.

With its vast scale and full-funnel capabilities, dentsu is particularly well-suited for large brands that operate across multiple regional markets and require end-to-end support spanning media buying, creative production, influencer marketing, and commerce solutions. Its established relationship with TikTok at a regional level gives Dentsu a first-mover advantage and access to platform innovations, making it a strong strategic partner for enterprises looking to maximise their presence and performance on TikTok.

Example:

Source: Marketech

Dentsu APAC has entered into a strategic partnership with TikTok, focusing on key Southeast Asian markets to enhance collaboration across media, commerce, and creative solutions. This tie-up aims to leverage TikTok’s platform strengths and Dentsu’s regional expertise to deliver innovative marketing strategies, improve audience engagement, and drive business growth in the region, as reported by MARKETECH APAC.

5. Kobe Global Technologies

Source: Kobe

Source: Net Influencer

Overview:

Kobe Global Technologies is a Singapore-based influencer and KOL agency with an expanding presence across the Asia-Pacific region. While less publicly profiled than some larger global networks, Kobe has established itself as a trusted regional player by emphasising “hyper-relevance” in influencer marketing—a concept built around connecting brands with creators who align precisely with audience interests and behaviours.

Kobe’s proprietary use of data and technology enhances influencer matching, ensuring that each collaboration resonates authentically with the target audience. With Singapore as its strategic hub, the agency offers strong infrastructure and regional connectivity across Southeast Asia. Its specialised focus on influencer and TikTok creator marketing makes it an efficient and cost-effective option for brands seeking high-impact campaigns without the overhead of a full-service agency.

Example:

Kobe’s methodology uses AI and analytics to optimise influencer matching and campaign resonance. Its strong Singapore base, combined with regional connectivity, makes it a cost-efficient and impactful choice for brands focusing on TikTok influencer marketing across Southeast Asia.

6. Mashwire

Source: Mashwire

Overview:

Mashwire is a Singapore-based integrated creative and social agency known for its strong perspective on TikTok commerce and culturally relevant storytelling. The agency was a finalist for the “GOMO TikTok Hijack” campaign at the Hashtag Asia Awards 2025, underscoring its creative expertise and proven capability in executing high-impact TikTok campaigns.

With a solid presence in Singapore and an understanding of the broader Southeast Asian market, Mashwire effectively bridges creative strategy with TikTok’s commerce-driven ecosystem. For brands targeting Singapore or neighbouring SEA markets, the agency offers a valuable blend of local insight, social content expertise, and TikTok commerce integration—making it a particularly relevant partner for performance-oriented social campaigns.

Example:

Source: Hashtagasia

Mashwire was nominated under the category “Best Social Media Analytics and Insights” for the campaign “Sunshine Poketto, Pocket of Sunshine” under the agency name Mashwire.

7. Mega Digital

Source: Mega Digital

Overview:
Mega Digital is a performance-driven marketing agency specialising in TikTok Ads and campaign management across various e-commerce verticals, with an established presence throughout the Asia-Pacific region. The agency focuses on delivering conversion-oriented results, making it particularly suitable for brands aiming to drive measurable sales and ROI through TikTok.

Its expertise lies in optimising paid media performance, leveraging TikTok’s advertising and shopping functionalities to support direct-to-consumer growth. For businesses seeking tangible outcomes rather than purely brand awareness, Mega Digital offers a data-informed and results-focused approach that aligns TikTok advertising with broader e-commerce objectives.

Example:

Source: Megadigital

The agency specialises in TikTok Ads and campaign management, particularly within e-commerce verticals. Its case studies showcase conversion-optimised campaigns designed to maximise sales, rather than focusing solely on awareness. With operations across APAC, Mega Digital is ideal for direct-to-consumer brands that leverage TikTok Shopping and paid media to drive measurable revenue.

8. Hiip (Southeast Asia)

Source: Hiip

Overview:

Hiip is a leading influencer marketing and e-commerce technology company headquartered in Singapore, with operations spanning six major Southeast Asian markets: Thailand, Vietnam, Indonesia, the Philippines, Malaysia, and Singapore. The agency positions itself as a holistic influencer-commerce solution for brands, leveraging proprietary technology powered by machine learning, image recognition, and natural-language processing (NLP) to optimise campaign performance from planning to reporting.

With a network of millions of influencers and over 1,000 brands served, Hiip is ideal for businesses seeking data-driven, scalable influencer and TikTok campaigns across the region. Its regional presence and tech-driven analytics framework make it particularly strong for brands aiming to combine influencer storytelling with measurable e-commerce outcomes.

Example:

Source: Hiip

Hiip’s “Influencer Commerce Campaign” model integrates TikTok and other platforms to deliver reach and conversions, helping brands bridge awareness and sales effectively through creators.

9. X10 Media (Singapore / Southeast Asia)

Source: X10 Media

Overview:

X10 Media is a Singapore-based performance-driven influencer marketing agency operating across Southeast Asia, specialising in TikTok campaigns for travel, lifestyle, and fashion brands. The agency’s approach blends creative influencer storytelling with measurable outcomes, focusing on increasing both engagement and customer acquisition through short-form content.

X10 Media has executed over 1,000 influencer campaigns and collaborates with a network of more than 3,000 creators across the region. With its regional focus and results-oriented mindset, the agency is an excellent choice for brands seeking impactful TikTok influencer campaigns without the overhead of a full-service digital agency.

Example:

Source: hoticeglobal

X10 Media’s regional TikTok activations showcase how the agency uses creators to boost brand visibility and drive measurable sales growth across Singapore, Malaysia, and Thailand.

10. FEB Digital Agency (Indonesia / APAC)

Source: Feb Digital Agency

Overview:

FEB Digital Agency is an Indonesian multi-channel network (MCN) and marketing platform recognised as an Official TOP MCN TikTok Agency for Indonesia and Asia, representing over 1,000 creators, 600+ brand partners, and generating over USD 1 million in monthly gross merchandise value (GMV). The agency provides end-to-end TikTok marketing services, including influencer collaborations, TikTok Ads management, TikTok Shop integration, and live-commerce production.

With its strong creator ecosystem and e-commerce expertise, FEB Digital is a powerful partner for brands looking to drive TikTok-led conversions in Indonesia and neighboring markets. Its performance-oriented model and deep creator relationships make it especially effective for live-shopping and content-commerce campaigns.

Example:

Source: Feb Digital Agency

FEB Digital’s “House of Influencer: The New Era of Selling with TikTok Through Content Creator” event highlighted its ability to mobilise creators and sellers for TikTok Shop activations, helping local SMEs and major brands grow through content-driven sales.

How to Find the Right TikTok Marketing Agency That Fits Your Brand

Finding the right TikTok marketing agency can feel overwhelming. There are many options out there, and each one has different strengths. The key is to choose a partner that truly understands your brand, your goals, and your audience. Here’s how to find the right fit:

1. Define Your Goals First

Before reaching out to any agency, get clear on what you want to achieve with TikTok. Do you want to grow brand awareness? Generate leads or sales? Build a community? Your goals will help you choose an agency that offers the right services, some specialise in influencer campaigns, while others focus more on creative video production or paid TikTok ads.

2. Look for Platform Expertise

TikTok changes fast. The best agencies aren’t just social media experts—they’re TikTok experts. Look for an agency that shows a strong understanding of the platform’s trends, culture, and algorithm. Ask for examples of previous TikTok campaigns they’ve managed and check if those campaigns match the type of content you’d like for your brand.

3. Check Their Track Record

An experienced agency should be able to show you case studies or results from past clients. See what industries they’ve worked in, what kind of results they’ve delivered (likes, shares, conversions, etc.), and whether they’ve helped brands similar to yours. If they’ve worked with creators in your niche, that’s a big plus.

4. Review Their Creative Approach

TikTok is all about creativity, authenticity, and storytelling. Look at the content they’ve produced for other clients. Does it feel fresh, fun, and engaging—or overly polished and “ad-like”? The right agency should be able to create content that feels native to TikTok, not just a repurposed Instagram ad.

5. Understand Their Services

Not all agencies offer the same things. Some focus strictly on influencer marketing, while others provide full-service campaigns including video production, account management, paid advertising, and performance tracking. Make sure the agency offers what you need.

6. Ask About Pricing and Contracts

Some agencies charge flat fees, others charge based on performance or monthly retainers. Ask what’s included in the pricing, whether there are extra fees for content production or ad spend, and what kind of contract they require. If you’re just testing TikTok for the first time, a short-term or trial campaign might be better than a long-term commitment.

Some agencies charge flat fees, others use performance-based pricing or monthly retainers. Expect entry-level influencer campaigns to start from $5,000–$10,000, with full-service campaigns ranging from $25,000 to $100,000 or more, depending on scope. If you’re testing the platform, look for agencies offering flexible, short-term engagements. Make sure to ask what’s included because some may charge extra for video production, creator fees, or ad spend.

7. Consider Their Communication Style

The right agency should feel like an extension of your team. Are they responsive? Do they take the time to understand your brand voice and values? Do they send regular updates and performance reports? Good communication is key to a successful partnership.

8. Read Reviews and Ask for References

Check client testimonials, online reviews, or ratings. If possible, ask the agency to connect you with a current or past client so you can get honest feedback about their process and results.

Ensure the agency stays updated on recent TikTok innovations like TikTok Shop and platform regulation. Agencies that offer strategies around new monetisation tools and adapt to legal shifts can help future-proof your campaigns.

Emerging Agencies and Platform Trends

While this list highlights some of the most reputable and results-driven TikTok marketing agencies to date, the social media landscape never stands still. In 2025, several newer agencies have risen in prominence due to their performance-focused campaigns and agility in adapting to TikTok’s rapid changes. Agencies like inBeat, Adacted, True North Social, and Awisee have started to carve out their space with offerings that emphasise micro-influencer collaboration, AI-powered campaign optimisation, and short-form video creativity.

Additionally, TikTok itself has undergone a significant transformation. The rise of TikTok Shop, social commerce integrations, and ongoing regulatory debates (including ByteDance’s divestiture discussions in the U.S.) have introduced new challenges and opportunities for brands and marketers. Agencies that remain at the forefront of these developments by adapting quickly and helping brands stay compliant while being creative are becoming increasingly valuable.

Emerging TikTok Marketing Trends

1. Influencer-Led Authenticity

Top-performing campaigns increasingly focus on micro and nano influencers who offer authenticity and high engagement. Rather than mega-celebs, brands now prioritise creators with niche followings that closely align with their audience.

2. UGC-Powered Storytelling

User-generated content (UGC) is proving to be more relatable and trustworthy than polished ads. Agencies are using UGC not just for credibility but also as scalable ad content that drives conversions.

3. Performance-Driven Creativity

Successful campaigns blend creative storytelling with rigorous performance tracking. This includes A/B testing, real-time analytics, and dynamic content optimisation to maximise ROI.

4. AI and Predictive Tools

Many agencies are adopting AI tools to predict trending audio, assess influencer fit, and optimise posting schedules. This tech-first approach is making TikTok marketing smarter and faster.

5. Cross-Platform Integration

TikTok-first doesn’t mean TikTok-only. Emerging agencies are creating content that’s repurposable across Instagram Reels, YouTube Shorts, and even paid social platforms to get more out of every asset.

Conclusion

Choosing the right TikTok marketing agency can make or break your brand’s success on the platform. Agencies like The Influencer Marketing Factory, Ubiquitous, and House of Marketers are excellent choices if you’re looking for TikTok-native strategies with a strong influencer focus. Fanbytes and TMA stand out for creative campaigns aimed at Gen Z, while Viral Nation and Socially Powerful offer global scale and full-service execution. On the other hand, agencies like NoGood and Zorka.An agency may serve a purpose for brands needing cross-platform support, but it lacks TikTok specialisation. The best agency for your brand depends on your content style, campaign goals, and audience, so choose wisely, and be sure to work with a team that truly understands TikTok’s fast-evolving ecosystem.

If you’re new to the platform or want to sharpen your skills before hiring an agency, you can explore structured learning like the WSQ TikTok Marketing Course by Equinet Academy, ideal for marketers looking to understand the fundamentals and trends first-hand. The workshop incorporates case studies, role-playing scenarios, and real-time analytics to help you design an audience-focused TikTok marketing strategy. We will assess your performance through group and individual exercises, and a final project, where you’ll present a TikTok video embodying what you’ve learned.