List smarter. Sell stronger.
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Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Shopee
Marketplace Strategy
Understand how Shopee, Lazada, and marketplace ecosystems work.
Store Setup and Management
Set up, manage, and optimise marketplace store foundations.
Product Listing Optimisation
Improve titles, attributes, images, categories, and discoverability.
Customer Segmentation
Identify customer types using marketplace data and behaviour.
Campaign and Promotion Planning
Plan ads, vouchers, bundles, and promotions for conversion.
Performance Optimisation
Use marketplace analytics to improve traffic, conversion, and sales.
Course Outcomes
Learning Outcomes
By the end of the class, trainees will be able to:
- Articulate marketplace-specific strategies relevant to Singapore and the broader Southeast Asian region.
- Establish and manage an online store on marketplaces like Lazada, and Shopee.
- Analyse and segment customer types to maximise sales on different platforms.
- Create and manage effective marketplace campaigns, focusing on conversions and engagement.
- Employ marketplace tools to enhance store visibility and traffic.
- Optimise product listings to improve discoverability.
- Evaluate and improve store performance using metrics like traffic, conversion, and sales.
- Manage marketplace campaign budgets and promotional activities.
- Formulate strategies for regional and cross-border expansion.
- Build long-term partnerships with marketplace representatives and partners for store growth.
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Offline Retailers
- Entrepreneurs
- Ecommerce Managers
- Marketing Specialists
- Sales Teams
- Aspiring Marketplace Sellers
- Small Business Owners
- Retail Business Owners
- Marketplace Store Operators
- Professionals Supporting Online Sales Growth
Certification Pathway
Get Certified
To attain the Certified Ecommerce Specialist (CES) 2.0 certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – E-Commerce Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Marketplaces (Shopee & Lazada) course assessment and achieved at least 75% attendance.
Course Code: TGS-2025055416
Course Support Period: 02 Jun 2025 – 01 Jun 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$990.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$495.00save S$495.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$990.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$297.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop on Day 2. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Free post-training support is included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own websites or campaigns.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
| Course Dates | Trainer |
|---|---|
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17, 18 Sep 2026 - 9.00am to 6.00pm Thu, Fri · In-Person
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17, 18 Oct 2026 - 9.00am to 6.00pm Sat, Sun · In-Person
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12, 13 Nov 2026 - 9.00am to 6.00pm Thu, Fri · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“Clarissa Chen is a knowledgeable and engaging trainer who explained the topics clearly and made even complex concepts easy to understand. I especially appreciated the practical case studies and hands-on exercises, which helped me apply what I learned to real-world situations. The course gave me greater confidence to start my online business, and Clarissa was always patient and willing to answer questions. I truly enjoyed the course and it exceeded my expectations. Thank you Clarissa for creating such a valuable and enjoyable learning experience.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“It is very relevant, and the trainer is very good, providing a lot of practical advice. The most important factors are the content’s relevance and the practicality of the teaching.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“The trainer was very supportive, enthusiastic, professional, and helpful. I gained a lot of essential knowledge that will benefit my career, and overall, everything went well.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“Clarissa Chen is very engaging, giving many examples and simplifying information to allow us to understand better and easier. It helps me understand the different tools the marketplaces have to offer. Her training slides were very detailed and allowed me to understand more about the business insights and marketing tools to help with my company’s business.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“Clarissa was very generous in sharing her experiences, she was engaging and patient in answering questions. Having a trainer in the field for more than a decade to answer all questions with patience and confidence help us put theory into feasible practices. She also comes across as a trainer who is very passionate about educating and sharing her experiences which I find very valuable.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“The trainer was engaging and helpful. I learned to better optimise my store and how to improve it further. I think the course is very well taught.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“The trainer is very knowledgeable and willing to share many useful, real-life strategies that he and his clients use to achieve better sales. The training helped my organisation think about doing online sales, and also gave me the confidence to explore running a Shopee store as a side business. The slides were practical, with real examples and data insights, not just theory.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“The course was a fruitful learning experience and valuable for its price. As a self-employed startup owner, it helped support my business and gave me the confidence to take up more e-commerce courses. Overall, it was a practical and worthwhile experience.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“I believe those who graduate will be adequately equipped and competent. Knowledge and content shared in the course including trainer’s experiences are very valuable.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee and Lazada)
“I have a business and the course cover relevant details that will help me in my operations and strategy.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee and Lazada)
“Very inspiring and knowledgeable. Thanks to Ms. Clarissa Chen for her resourcefulness and generous sharing of her knowledge and personal experiences. Really appreciated.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. Learners should register for a Shopee account, set up their Shopee store, and complete verification before class to participate in hands-on activities.
Yes. Learners will explore store setup, listing optimisation, campaigns, promotions, logistics, and analytics across Shopee and Lazada.
Yes. The course covers product listing optimisation, SEO titles, attributes, images, categories, sponsored ads, and promotional tools.
Yes. Learners will review metrics such as CTR, CVR, ROAS, refund rate, category benchmarks, and SKU performance to guide optimisation.
Yes. Learners will review logistics, service level requirements, returns, refunds, shipping scenarios, customer service, and operational risks.