“The most impactful aspect of the course was the digital marketing strategy, particularly the end-to-end journey framework. It helped me see beyond traditional advertising models and understand how paid, earned, shared, and owned media can be integrated to amplify reach across the digital space.”

Wendy Yew’s professional journey has been nothing short of dynamic. With a background in show business and event management, her early career was rooted in B2B and B2C event marketing. However, as the digital landscape evolved, Wendy recognised the need to adapt and enhance her skills. Her first role in digital marketing at Singapore Press Holdings exposed her to the early days of Google AdWords, setting the stage for her continuous learning journey.

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