Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Execute Advanced Social Media Management Strategies That Drive Business Results
Course Description
Social media is no longer novel. Brands and companies, both big and small, have harnessed it to grow their brands’ online presence, generate leads, and boost their sales.
While some have succeeded, the majority find that their online efforts do not bring the result that they desire. Often, this is due to a need for more in-depth knowledge of how social media or a particular platform works.
Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing your social media marketing function in a systematic and sustainable fashion.
Using the easily remembered acronym ACE-ING!, it covers the following 5-steps:
- Analyse: Assessing your current social media situation
- Curate: Developing content ideas and putting them into a calendar
- Execute: Advanced social media content strategies and techniques
- Infer & Navigate: Understanding and responding to data
- Governance: Managing your social media function for the long-term
Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.
During the course, you will learn and apply the more advanced strategies and tactics gleaned from the worlds of behavioural economics, storytelling, data analytics, and brand building. You will also be equipped with the tools and techniques needed to manage your company’s social media function as well as to develop your own SOPs for social media.
Target Audience
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
- CMOs, VPs, Directors and Managers of Marketing and PR functions
- Digital marketing and social media marketing managers and executives
- Business owners
- Entrepreneurs
- PMETs who use social media marketing in their work
- Learners from Equinet Academy’s Social Media Marketing Course
* NOTE: As this is an advanced level course, learners are expected to be familiar with how Facebook, Instagram, LinkedIn, YouTube, or other social platforms work.
Course Highlights
In the Advanced Social Media Management course, participants will learn how to:
- Build a sustainable social media marketing management process
- Tap on the latest trends in social media marketing
- Analyse and audit competitors and company’s social media efforts
- Develop techniques to brainstorm and source for social media content ideas
- Craft winning social media content for campaigns
- Build their online brand influence through storytelling and social psychology
- Optimise social media marketing budgets and track ROI
- Manage social media teams and internal processes
Course Objectives
By the end of the class, trainees will be able to:
- Audit social media marketing processes based on current social media trends
- Implement research methods using social media tools to develop and implement social media management strategies
- Grow online influence and strengthen fan communities in accordance with social media guidelines
- Determine social media budget and track social media return on investment
- Manage social media marketing functions effectively and sustainably
- Oversee social media crisis, complaints, and conflicts across social media platforms
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Media Platforms Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Social Media Management course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Media Platforms Management
Course Code: TGS-2021010172
Course Support Period: 10 Dec 2021 – 09 Dec 2025
Course Outline
This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.
Analyse: Conducting a Company and Competitor Social Media Analysis
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)
- Conducting Social Media Audit
- Competitor Intelligence
Curate: Social Media Content Ideation, Curation and Scheduling
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)
- How to Generate Social Media Content Ideas
- How to Craft Social Media Retargeting Campaign
- How to Develop Social Media Content Plan
Execute: Advanced Social Media Content Strategies
Instructor-Led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
- How to Build a Distinctive Social Media Brand
- Live Streaming Copywriting
- Social Media Copywriting Formulae
- Social Media Campaign Planning Framework
- Robert Cialdini’s 6 Weapons of Influence
Infer & Navigate: How to Read, Track and Manage Social Media ROI
Instructor-Led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
- Calculating Social Media Marketing Budget
- Infer & Navigate Social Media Marketing Metrics
Govern: Social Media Marketing Governance
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)
- Jobs for Social Media Marketing Managers
- Social Media Marketing Management Techniques
- How to Respond to Online Feedback
- Crafting Social Media Marketing Brief
- How to Choose the Right Social Media Marketing Agency
Assessment Component
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Founder of digital marketing agency Cooler Insights, Walter has 29 years of leadership experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning. Director and Chief Content Strategist at Cooler Insights, he was a council member of the Media Literacy Council for five terms (2016 to 2023), juror of Mumbrella…
Course Fees & Fundings
Course Fee:
S$975.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$292.50 (inclusive of 9% GST) after SSG Subsidies
Check your eligible grant amount and nett payable course fees when you apply now.
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$487.50
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$487.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Course Schedule
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person |
18, 19 Dec 2025 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
05, 06 Feb 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
16, 17 Apr 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
11, 12 Jun 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
13, 14 Aug 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
05, 06 Oct 2026 (Mon, Tue)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
10, 11 Dec 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
Frequently Asked Questions (FAQs)
The basic Social Media Marketing course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.
The Advanced Social Media Marketing Course goes into more detail covering more advanced concepts of social media marketing and management. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Testimonials
“This course has provided me with advanced knowledge and insider insights on social media management best practices. As I currently work as a one-person team under a funded program, I particularly value the strategies for creating optimal, cost-effective workflows. My goal is to develop comprehensive SOPs to ensure a smooth and scalable social media function, not just for myself but also for future team members as we grow. I believe the resources and lessons from this course will be highly beneficial in achieving that.
As a fresh graduate stepping into my role as a Social Media Executive, I’m eager to take on the challenge of managing emerging social media accounts. This advanced course equips me with invaluable resources and insights, refining my strategic thinking and decision-making skills. I’m confident that these tools will empower me to drive impactful campaigns and excel in the digital landscape.”
“I now have a better understanding of social media marketing on a strategic level. The course has helped me improve my copywriting and develop a more holistic social media marketing strategy. I would say that those who take this course will have a good foundation in the key elements of social media marketing.”
“The Advanced Social Media Management course helped me a lot in refreshing my skills. Mr. Walter was a great trainer, and I was able to find candidates with the necessary skills.”
“The course provided me with valuable knowledge of social media marketing metrics, which will help me improve our organisation’s social media strategy and support my role as a social media manager.”
“I’ve learnt a lot about social media management and the wide range of tools and strategies to maximise online presence, which I believe will support my career goals.”