Zhong Li is the founder of Mikangle, a digital transformation company that focuses on advisory, training, and investment. He is also the Co-founder and now Advisor of Finty, an online financial marketplace that was acquired by an Australian firm for a seven-figure sum, 15 months after the company was launched. He was previously the Managing Director and led the growth and development of the startup, which included overall strategy, operations, bank partnerships, technology requirements, marketing, and user experience.
His extensive digital and marketing experience of over a decade has honed his ability to deliver digital solutions across dotcom, technology, and financial industries. Prior to helming business growth efforts at Finty, Zhong Li was the Vice President of Ebusiness at OCBC Bank, heading up digital sales and performance management. His role included managing ebusiness revenue, cost savings initiatives and usage growth across digital channels and platforms. His previous roles included Senior Manager, Digital Marketing & Ecommerce at Trend Micro, overseeing APAC online consumer business. He was also the Digital Marketing Lead at Yahoo!, where he developed digital strategies, campaigns, and programs for SEA region.
As part of his interest in the internet space, he gives training at academies, speaks at conferences, and advises startups on digital business. He holds a bachelor’s degree in Marketing and an MBA from the University of Adelaide, as well as the WSQ Advanced Certificate in Training and Assessment (ACTA) from Institute of Adult Learning.
Articles Authored by Zhong Li:
“The trainer is very genuine in helping his students in various digital marketing problems outside of the classroom. He even makes time to reply to emails and calls. The support is very important to us as all of us come from different backgrounds which means different problems require different approaches to solve them. I personally hope that Equinet Academy will continue to engage such devoted trainer.”
– Tan Yu Hui
“Zhong Li is a very engaging and personable trainer. He is very thoughtful and assuring with his teachings throughout the entire course. He is able to relate to real life examples when the topics are more challenging and often offer extra tips and guidance to the group. His constant willingness to share and to go over and above the course to reach out to the students is commendable. I have gained a better perspective and understanding on DMS. Thank you very much Zhong Li.”
– Oh Siew Bee
“The trainer has an interesting method of teaching of using shapes to recall information. I find that extremely helpful and effective. He has been attentive and demonstrates inside out understanding of digital marketing as he is able to answer all sorts of questions especially technical ones. He was able to quote a lot working example which really helps to put some ideas into actual picture. I must say I thoroughly enjoyed the course for the past 4 days. Thank you Zhong Li!”
– Kui Yee Wen, Yvonne
“I learnt a lot from this training, I am sure all this knowledge will come in handy one day. Highly informative and detailed training by Zhong Li. He is patient and willing to answer any questions we have. He is informative and clear with his teaching too! Thank you Zhong Li for being so patient in teaching and coming up with activities and questions to keep us engaged and ensure that we are on track! Overall, very satisfied.”
– Lim Sook Teng
“Zhong Li is an excellent trainer. The lessons were carried at the right pace, almost seamless with suitable IT tools used to facilitate the training (this requires a lot of experience and fine-tuning). Lessons were interesting, contents are digestible and break-out session duration is exactly right. Trainer also creates a friendly and safe environment for learning and asking questions.”
– Tan Siok Gim
“The last four mornings have been well spent. I learnt a lot about Digital Channel, analytics tools and reports which will be especially useful for my work. Zhong Li is a very engaging, caring and sensitive trainer. He handles the virtual class well and is very attentive to each one of us. I enjoyed the virtual class more. Thank you so much Zhong Li.”
– Teh Bee See
“Zhong Li uses good real-life company examples to further explain to the class on his various points.
He answers every question from each student diligently. He is open to discussing even students private work queries. He further simplifies his explanation or topics with drawing info graphics.”
– Desmond Cher
Courses Zhong Li Facilitates:
Digital Marketing Strategy