Dylan is the Founder, Marketing Director, and Director of Training of Equinet Academy.
Throughout his career as a Search Marketing Specialist, he audited over 300+ SEO/SEM campaigns, conducted SEO classes for over 1500+ trainees, and provided consultancy to dozens of Small Medium Enterprises, Global Brands, Academic Institutions, and Government Organisations across the Infocomms, Travel, Hotel, Retail, eCommerce and B2B & B2C industries. Some of his clients include DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel.
During his previous role as a Search Marketing Consultant, he facilitated the SEO site revamp and migration for SingHealth (Singapore’s largest academic medical centre) HealthXchange web portal, a content hub for trusted health tips tailored for Asia, while successfully maintaining the web portal’s search engine ranking positions on Google. Traffic volume increased by over 100% within a year after the successful revamp. He currently manages digital marketing campaigns for several companies in Asia, all consistently generating online leads and observing stable profit growth.
Dylan is also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) and certified curriculum developer with the WSQ Diploma in Adult and Continuing Education (DACE), awarded by the Institute of Adult Learning (IAL), previously an institute under SkillsFuture Singapore (Formerly WDA) and now an autonomous institute within the Singapore University of Social Sciences (SUSS).
He is a dedicated trainer and curriculum developer who prides himself in delivering quality training to ensure learners take away applicable knowledge and skills they can immediately put to action.
Articles Authored by Dylan:
“I first came to the SEO course with much apprehension, but by Day 1, I realised that this is an interesting topic. I enjoyed the technical side of SEO and learning the various tools. Credits go to Dylan for making the 4-day training session very enjoyable and students can take away valuable knowledge and learning experience.”
– Tan Pey Vivian
“Dylan is a great trainer. His classes are thoughtfully designed with real life examples and many take-aways that we can readily apply. Highly recommend his classes, especially for SMEs who want to boost their business.”
– Tay Ming Ting
“Appreciate that the content is rich that helps to build the foundation and will take time to process through practise. Dylan knows SEO and his stuff. He is open to questions and his answers are application based and practical. Thank you, Dylan.”
– Farhann Ali
“Dylan was patient and helpful throughout. Although some of the terms can be technical, he was able to explain by giving actual examples which really helps everything to be easier. SEO has changed my view on its level of importance in the entire digital marketing strategy. It is an important and required knowledge to have.”
– Yvonne Kui
“Great course conducted by great trainer. Dylan shares a lot of real-life examples from his experience. Have benefited a lot of this sharing and the course. Next is about putting into actions and going back for boosters! Highly Recommended!”
– Poon Chee Wei
Dylan is a truly knowledgeable and experienced trainer. He takes pain to introduce tools and techniques that are beyond the scope of the module. He is very patient and provide guidance to slower students that are unable to keep pace.”
– Loh Liang Shuan
“Dylan is deeply knowledgeable and gave suitable examples to make learning clear. Learning resources are very comprehensive and will sure help in putting what we have learnt into practice. Thank you so much.”
– Ong Kok Guan
Courses Dylan Facilitates:
Search Engine Optimisation
Advanced Search Engine Optimisation