Recognized as an authority in the fields of Search Engine Marketing and Web Design by some of the World’s leading companies, Dylan made it his mission to train and consult businesses and individuals to establish a successful, and above all profitable online presence.
Throughout his career as a Search Engine Marketing specialist, he has consulted on technical SEO and offered actionable advice on Search Engine Marketing to SingHealth, Fuji Xerox Asia Pacific, LHN Group, Academic Institutions, Government Organisations, and companies in the Infocomms, Travel, Hotel, Retail, and B2B & B2C industries.
In 2016, he facilitated the SEO site revamp and migration for SingHealth’s (Singapore’s largest academic medical centre) HealthXchange web portal, a content hub for trusted health tips tailored for Asia, while successfully maintaining the web portal’s search engine ranking positions on Google.
Passionate about all aspects of Digital Marketing, Dylan enjoys authoring articles on Digital Marketing. You can find his work on LinkedIn Pulse, Business2Community, and Equinet Academy. In 2013, Dylan founded Equinet Academy and currently facilitates courses there. He has also conducted customised workshops on Search Engine Optimisation for various organisations in Southeast Asia including Singapore Institute of Management’s (SIM) Marketing Executive Group (MEG), Fuji Xerox Asia Pacific, and Singtel.
Dylan is also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) and certified curriculum developer with the WSQ Diploma in Adult and Continuing Education (DACE), awarded by SSG’s (Formally WDA) Institute of Adult Learning (IAL). He currently manages digital marketing campaigns for several companies in Asia, all observing a significant increase in leads and online conversions, leading to a stable profit growth.
Career Achievements and Highlights:
⇒ Worked with SingHealth on the SEO site revamp of a health content hub. Traffic volume increased by over 100% after the successful revamp.
⇒ Worked on the SEO site revamp and digital advertising campaign for a commercial printing firm. Revenue increased by 30% over the following year.
⇒ Developed the corporate website and implemented the SEO/SEM and digital advertising strategy for a local retail shop in the health industry. Profits increased by over 200% in the first year.
⇒ Grew Equinet Academy from a one-man show to a 15-strong team of trainers and full-time employees over the course of 5 years.
⇒ Grew Equinet Academy’s monthly organic search traffic by 300% over the past 3 years (from 2015 – 2018).
⇒ Advanced Certificate in Training and Assessment – ACTA-certified trainer.
⇒ Diploma in Adult and Continuing Education – DACE-certified curriculum and courseware developer.
Articles Authored by Dylan:
Courses Dylan Facilitates:
Search Engine Optimisation