20 Must-Have Digital Marketing Tools To Grow Your Business

What Are Digital Marketing Tools?

Digital marketing tools help businesses automate tasks, track campaign performance, and improve marketing ROI. Whether you’re focusing on SEO, social media, content marketing, or email marketing, using the right tools can significantly increase traffic and conversions.

These can range from social media platforms such as Facebook and Instagram to analytics tools such as Google Analytics.

There are multiple facets of digital marketing tools to aid businesses’ growth, such as:

• Content Marketing
• Social Media Marketing
• Search Engine Optimisation
• Digital Advertising
• Digital Marketing Analytics
• Email Marketing

Here are the different types of marketing tools you can incorporate into your digital marketing strategy:

• UX Design Tools
• Video Creation Tools
• Social Media Marketing Tools
• Influencer Marketing Tools
• Email Marketing Tools
• Search Engine Optimisation Tools
• Content Management Tools
• Data Analytics Tools

Top 20 Digital Marketing Tools

Now, let’s explore 20 of the best digital marketing tools to help small businesses streamline their marketing efforts. From website builders and email marketing platforms to automation tools, these solutions make managing and scaling your marketing strategies easier.

Since small businesses often operate with limited resources, many of these tools offer free plans or trials, along with cost-effective pricing compared to other options on the market.

Here’s a comprehensive list of the top 20 digital marketing tools to help grow your business.

1. Canva (Graphic and Video Design)

Canva Dashboard

Every business needs a reliable design tool, and Canva stands out as one of the best for creating high-quality visuals for social media, presentations, and branding. Its user-friendly interface makes graphic and video design accessible, even for those without design experience.

Canva’s free plan offers templates, stock images, and fonts, making it a great choice for marketers. However, for those needing a free alternative with more flexibility, Adobe Express and Figma’s free versions are also worth considering.

However, upgrading to Canva Pro unlocks additional features like brand kits, which help maintain visual consistency across all marketing materials. It also offers a Logo Maker, an invaluable tool for startups and small businesses looking to establish their brand identity.

For teams, Canva Pro’s collaboration features allow multiple users to make real-time changes, ensuring consistency and efficiency.

Top Benefits of Canva

• Easy-to-use drag-and-drop editor – Create branded content in minutes.
• Transparency tool for sleek branding – Add logos, watermarks, or overlays effortlessly.
• Built-in stock library – Access thousands of free images, icons, and fonts.
• Seamless collaboration – Teams can edit and update designs in real-time.

Whether you’re designing an infographic, a social media post, or a presentation, Canva simplifies content creation, making it a must-have tool for digital marketers.

2. HubSpot (Digital Marketing)

HubSpot is a powerful all-in-one CRM and marketing automation tool, but if you’re looking for alternatives, Salesforce offers a more enterprise-focused CRM, while ActiveCampaign provides stronger email automation features. It helps businesses attract potential customers, nurture leads, and close deals efficiently.

HubSpot streamlines your entire marketing and sales process—from the moment a potential customer interacts with your social media posts or blog to receiving emails, engaging with your sales team, making a purchase, and even referring your business to others.

With all customer interactions centralised in one platform, HubSpot eliminates data silos and ensures that sales, marketing, and service teams work with a single source of truth—reducing inconsistencies and improving overall efficiency.

Top Benefits of HubSpot

• All-in-one CRM and marketing platform – Manage sales, marketing, and customer service in one place.
• Seamless customer journey tracking – Automatically logs every interaction with leads and customers.
• Advanced automation – Streamline email marketing, follow-ups, and lead nurturing.
• Data-driven insights – Use analytics and reporting tools to optimise campaigns and improve decision-making.

With the right tools and support, HubSpot helps businesses align marketing and sales efforts, personalise messaging, and make data-driven decisions—all while enhancing customer loyalty and retention.

3. Semrush (SEO)

Semrush is a powerful all-in-one SEO and digital marketing platform that helps businesses optimise their online presence. For AI-powered SEO, SurferSEO and Clearscope offer AI-driven content optimisation, while ChatGPT can assist with content ideation.

It offers a suite of tools for SEO, pay-per-click (PPC) advertising, content marketing, and social media management, making it an essential asset for marketers looking to boost visibility and lead generation.

One of Semrush’s standout features is its ability to identify industry trends and analyse competitor strategies. It provides deep insights into on-page SEO, keyword research, backlink analysis, and site audits—helping businesses enhance their search rankings and attract more organic traffic.

While originally an SEO-focused tool, Semrush has evolved into a comprehensive digital marketing platform, offering solutions for content marketing, PPC campaigns, and social media optimisation. It continuously updates its features to keep pace with the ever-changing digital landscape.

Top Benefits of Semrush

• Advanced keyword research – Discover high-performing keywords and track competitors’ rankings.
• All-in-one marketing suite – Manage SEO, content marketing, PPC, and social media campaigns from one platform.
• On-page SEO & technical audits – Get actionable insights to optimise your website for search engines.
• Content creation support – Use the SEO content template to craft high-ranking articles for Google.

Whether you’re improving your website’s SEO, analysing competitors, or managing ad campaigns, Semrush provides the tools needed to optimise your digital marketing strategy and grow your business.

4. BuzzSumo (Content Marketing)

BuzzSumo is a powerful content research tool for discovering trending topics and analysing competitor strategies. AI-powered alternatives like Jasper AI and Frase can help generate content based on these insights. By providing insights into what content resonates with audiences, it enables businesses to create data-driven, engaging, and shareable content.

Instead of spending hours manually browsing social media and blogs, BuzzSumo allows users to search for trending topics, identify viral content, and analyse engagement metrics across multiple platforms. This makes it an essential tool for content marketers, bloggers, and social media strategists.

Top Benefits of Buzzsumo

• Discover high-performing content – Find out what’s trending in your industry and what’s driving engagement.
• Track competitors – Analyse which topics and formats are working best for your competitors.
• Keyword & topic alerts – Set up alerts for specific keywords to stay ahead of content trends.
• Engagement analytics – Monitor shares, likes, and backlinks to refine your content strategy.

Whether you’re crafting blog posts, social media updates, or video content, BuzzSumo helps you stay ahead of trends, create content your audience loves, and maximise engagement.

5. Sprout Social (Social Media Management)

Sprout Social is a comprehensive social media management tool that helps businesses streamline their social media marketing, scheduling, and engagement. Designed for brands and agencies, it provides a unified dashboard to manage multiple accounts, track performance, and engage with followers across different platforms.

With support for LinkedIn, Twitter, Facebook, Pinterest, YouTube, and Instagram business accounts, Sprout Social ensures that all social interactions are centralised. It also integrates with Google My Business, Google Analytics, Tripadvisor, and Glassdoor, making it a powerful tool for monitoring brand reputation and engagement.

Sprout Social’s primary goal is to help businesses build authentic relationships with their audiences by simplifying social media management and fostering meaningful interactions.

Top Benefits of Sprout Social

• Unified inbox – Manage all social media messages, mentions, and comments in one place.
• Content scheduling & publishing – Plan and schedule posts in advance across multiple platforms.
• Multi-platform sharing – Publish content with a single click and edit images directly within the platform.
• Analytics & reporting – Track social media performance and audience engagement with in-depth insights.

For businesses looking to scale their social media presence efficiently, Sprout Social is an essential tool that simplifies content management, boosts engagement, and enhances brand consistency.

6. Hootsuite (Social Media Management)

Hootsuite is a powerful social media management platform, ideal for scheduling and engagement tracking. For more analytics-driven social media insights, consider Sprout Social, while Buffer is a simpler, budget-friendly alternative. It is widely regarded as one of the best tools for efficient social media marketing and is used by major brands like Sony Music and Coca-Cola.

With Hootsuite, businesses can easily post updates, engage with followers, schedule content in advance, and analyse performance metrics to refine their social media strategy. It provides real-time insights to help marketers focus on creating impactful content while automating repetitive tasks.

Top Benefits of Hootsuite

• Multi-channel management – Manage multiple social media platforms from a single dashboard.
• Advanced scheduling – Plan and automate posts across different time zones for consistent engagement.
• Social listening & monitoring – Track brand mentions and customer conversations in real-time.
• Comprehensive reporting – Generate professional analytics reports to measure social media performance.

For businesses looking to streamline their social media marketing efforts, Hootsuite is an essential tool that saves time, enhances engagement, and provides valuable data-driven insights.

7. Campaign Monitor (Email Marketing)

Campaign Monitor is an intuitive email marketing platform designed to help businesses create and send highly personalised, visually stunning emails. It enables marketers to grow subscriber engagement and boost conversions without requiring technical expertise.

With its drag-and-drop email builder, marketers can design professional emails quickly. The platform also offers engagement-based segmentation, ensuring that emails reach the right audience at the right time.

A key advantage of Campaign Monitor is its ability to send emails to multiple segments simultaneously—a feature many other email marketing tools lack. This allows businesses to deliver targeted messages efficiently and optimise their email marketing strategy.

Top Benefits of Campaign Monitor

• Advanced segmentation – Send tailored emails to different audience groups simultaneously.
• Automated email sequences – Set up autoresponders to nurture leads effortlessly.
• Drag-and-drop email builder – Create professional emails without coding knowledge.
• Performance tracking – Analyse open rates, click-through rates, and engagement metrics.

For businesses looking for a simple yet powerful email marketing tool, Campaign Monitor is an excellent choice, offering easy-to-use features that drive engagement and conversions.

8. GetResponse (Email Marketing)

GetResponse is a feature-rich email marketing platform that helps businesses build and nurture their audience, automate campaigns, and drive conversions. With a 99.5% email deliverability rate, it ensures that your messages reach the right inboxes, improving engagement and ROI.

Unlike many competitors, GetResponse offers a free-forever plan, making it accessible to businesses of all sizes. It supports lead collection, email automation, sales funnels, and even product selling, making it more than just an email marketing tool.

A standout feature is its built-in conversion funnel, which allows businesses to create landing pages, automated email sequences, and sales funnels—all within a single platform.

Top Benefits of GetResponse

• Multi-channel management – Monitor and control Instagram, Google, and Facebook campaigns.
• Advanced sales funnels – Set up automated conversion funnels to drive sales and engagement.
• High deliverability rate – Ensures emails land in inboxes, not spam folders.
• Free-forever plan – Use essential features without a subscription.

For businesses looking for a powerful yet easy-to-use email marketing solution, GetResponse provides an all-in-one toolkit for lead generation, automation, and conversion optimisation.

9. Ahrefs (SEO)

Ahrefs is a leading SEO software suite best known for its powerful backlink analysis, but for eCommerce businesses, tools like Semrush offer additional PPC insights, while Ubersuggest is a more affordable alternative for freelancers and small businesses.

With one of the largest databases of live backlinks, Ahrefs helps businesses assess the quality of their link profile, identify link-building opportunities, and optimise their SEO strategy. Its web crawling software provides insights into how search engines view your site, allowing you to fix issues and improve rankings.

The Ahrefs dashboard gives a comprehensive view of domain health, tracking errors, new backlinks, URL rankings, and referring domains—all in one place.

Top Benefits of Ahrefs

• Advanced keyword research – Use the Keywords Explorer to discover high-volume, low-competition keywords.
• Competitor analysis – Identify content gaps and analyse competitors’ ranking keywords.
• Comprehensive backlink analysis – Track backlinks, monitor new links, and evaluate link quality.
• Site audit & technical SEO – Detect and fix SEO issues to improve search engine rankings.

For businesses serious about SEO and organic growth, Ahrefs is an essential tool that provides deep insights into search visibility, backlinks, and keyword strategy, helping you stay ahead of the competition.

10. Google Ads Editor (Google Ads)

Google Ads Editor is a free, offline tool designed to help marketers manage and optimise Google Ads campaigns in bulk. Whether you’re running Search, Display, YouTube, Shopping, or Mobile App ads, this tool allows you to make large-scale edits efficiently.

One of its standout features is its offline functionality, enabling advertisers to work on campaigns anytime, even without an internet connection. This makes it particularly useful for businesses managing multiple campaigns and extensive keyword lists.

With Google Ads Editor, users can easily edit, duplicate, and optimise ads in bulk, saving time and improving campaign performance.

Top Benefits of Google Ads Editor

• Bulk campaign editing – Make large-scale adjustments to ads, keywords, and bids effortlessly.
• Offline accessibility – Work on your ads anytime, even without an internet connection.
• Advanced search & replace – Quickly update text, URLs, and keywords across multiple campaigns.
• Detailed performance tracking – Monitor key metrics like CTR, cost, ad positions, and conversions.

For advertisers managing high-volume Google Ads campaigns, Google Ads Editor is an essential tool that simplifies ad creation, editing, and performance tracking, helping businesses maximise their ad spend efficiently.

11. Whatagraph (Digital Marketing Analytics)

Whatagraph is a powerful marketing analytics and reporting tool that helps agencies and in-house teams generate detailed, visually appealing reports in minutes. Instead of manually compiling data, businesses can automate report generation by pulling insights from multiple marketing platforms.

With its user-friendly interface, Whatagraph makes data visualisation easy, allowing even non-technical users to understand complex marketing metrics. This makes it an essential tool for tracking ROI, optimising strategies, and delivering clear performance reports to stakeholders.

Top Benefits of Whatagraph

• Automated reporting – Save hours by generating reports instantly from multiple data sources.
• Real-time performance tracking – Monitor key marketing KPIs effortlessly.
• Customisable, visual reports – Create easy-to-read, data-driven insights for clients and teams.
• Seamless integration – Connect with Google Analytics, Facebook Ads, HubSpot, and more.

For marketers looking to streamline reporting and enhance data-driven decision-making, Whatagraph is an essential tool that simplifies analytics and improves campaign transparency.

12. Looker Studio (Digital Marketing Analytics)

Looker Studio (formerly Google Data Studio) is a free and powerful data visualisation tool. While it works well for marketers handling diverse data sources, agencies and enterprises may prefer Tableau for more advanced reporting capabilities. It helps marketers track KPIs, analyse trends, and compare performance over time—all in an easy-to-use, highly customisable platform.

Unlike the limited Google Analytics dashboard, Looker Studio allows users to pull data from multiple sources, including Google Ads, Facebook Ads, Google Sheets, and third-party tools, making it a comprehensive reporting solution.

Top Benefits of Looker Studio

• Fully customisable reports – Add unlimited charts, pages, and data sources for in-depth analysis.
• Real-time data visualisation – Track performance trends and KPIs dynamically.
• Seamless integrations – Connect with Google Analytics, Search Console, YouTube, and more.
• Interactive dashboards – Enable live data filtering for more insightful decision-making.

For marketers and businesses looking to simplify data reporting and enhance analytics, Looker Studio is an invaluable tool that makes tracking and presenting insights effortless.

13. Animoto (Video Editor)

Animoto is a free, cloud-based video maker that enables businesses to create professional-quality videos without prior editing experience. With its AI-powered system, pre-designed templates, transitions, and a vast music library, users can quickly produce engaging slideshow-style videos for social media, marketing, and branding.

Since Animoto is browser-accessible and available as a mobile app, users can edit and share videos on the go, making it an ideal tool for businesses looking to create content efficiently.

Top Benefits of Animoto

• No editing experience needed – Drag-and-drop interface for effortless video creation.
• Pre-designed templates & transitions – Create polished, professional videos in minutes.
• Mobile-friendly – Available as a smartphone app for on-the-go editing.
• Versatile marketing tool – Boost brand awareness, drive traffic, and enhance online campaigns.

For businesses looking to enhance their video marketing strategy with minimal effort, Animoto is an excellent tool that simplifies content creation while maintaining high-quality visuals.

14. CapCut (Video Editor)

CapCut is a powerful free video editing app designed for creating high-quality videos for platforms like Instagram, TikTok, and YouTube. With its intuitive interface and advanced editing tools, it allows users to produce professional-looking content directly from their smartphones.

One of CapCut’s standout features is its extensive music library, which includes exclusive copyrighted songs that can be used for content creation. This makes it a go-to tool for social media marketers, influencers, and businesses looking to enhance their video marketing efforts.

Top Benefits of CapCut

• Mobile-friendly editing – Edit and enhance videos directly from your smartphone.
• Built-in music library – Access a vast selection of copyrighted tracks for commercial use.
• Professional editing tools – Add transitions, effects, and overlays with ease.
• Optimised for social media – Perfect for creating engaging TikTok, Instagram, and YouTube videos.

For businesses and creators looking to level up their video content without investing in complex software, CapCut is an excellent choice that combines ease of use with professional-quality results.

15. Proof (Conversion Rate Optimisation)

Proof is a powerful social proof software designed to help businesses increase sales and conversions by enhancing trust and urgency on their websites. It offers two core features:

• Proof Experiences – Personalises the customer journey, tailoring website content based on visitor behaviour.
• Proof Pulse – Displays real-time notifications of customer activity (e.g., recent purchases, sign-ups) to create FOMO (fear of missing out) and drive conversions.

By integrating seamlessly with CRM and marketing platforms, Proof makes it easy to enhance credibility, build social trust, and improve website performance.

Top Benefits of Proof

• Easy CRM integration – Connects with major platforms for seamless data syncing.
• Boosts conversions – Uses real-time notifications to encourage action.
• Personalised website experiences – Enhance customer engagement with tailored content.
• Simple setup – Easily add Proof to your website with minimal technical effort.

For businesses looking to increase trust and conversions, Proof is an essential tool that leverages social proof marketing to enhance credibility and drive sales.

16. LinkedIn Sales Navigator (LinkedIn Manager)

LinkedIn Sales Navigator is a premium sales prospecting and lead generation tool designed specifically for businesses looking to connect with decision-makers on LinkedIn. It offers advanced search filters, lead recommendations, and CRM integrations, making it an essential tool for B2B marketers and sales professionals.

With three different plan tiers, users can find, interact with, and save prospects while leveraging real-time data to refine outreach strategies. One of its most powerful features is InMail, which allows users to message anyone on LinkedIn, even without a connection—a game-changer for cold outreach and networking.

Top Benefits of LinkedIn Sales Navigator

• Advanced lead search & recommendations – Find and target the right prospects with precision.
• InMail messaging – Contact decision-makers directly, even if you’re not connected.
• CRM integration – Sync with Salesforce, HubSpot, and other CRMs for seamless sales tracking.
• Data-driven sales insights – Identify which sales materials resonate with your target audience.

For businesses and sales teams focused on B2B lead generation and relationship building, LinkedIn Sales Navigator is a must-have tool that enhances prospecting, outreach, and conversion rates.

17. Infogram (Infographic Design)

IInfogram is a user-friendly data visualisation platform that allows businesses to create stunning infographics, reports, charts, and maps with ease. Whether you’re designing a presentation, a marketing report, or a social media infographic, Infogram’s drag-and-drop editor makes data-driven storytelling simple and engaging.

By inputting data into its Excel-like interface, users can instantly generate dynamic visuals, helping them convey insights more effectively. It also supports data imports from various sources, making it a versatile tool for marketers, analysts, and content creators.

Top Benefits of Infogram

• Easy-to-use drag-and-drop editor – Create professional visuals without design skills.
• Automated data visualisation – Turn raw data into engaging charts, graphs, and infographics instantly.
• Customisable templates – Personalise presentations with branding elements.
• Seamless data integration – Import data from Google Sheets, Excel, and other sources.

For businesses looking to enhance reports, presentations, and social media content with compelling visuals, Infogram is a must-have tool that simplifies data visualisation and storytelling.

18. Upfluence (Influencer Marketing)

Upfluence is a cutting-edge influencer marketing platform that helps brands identify, connect with, and manage influencers who align with their target audience. Unlike traditional influencer discovery tools, Upfluence allows businesses to leverage their existing customer base to find potential brand advocates.

With AI-driven search filters, brands can quickly identify influencers based on niche, engagement, and audience demographics. Additionally, Upfluence streamlines collaborations, payments, and performance tracking, making influencer partnerships more efficient.

Top Benefits of Upfluence

• Smart influencer discovery – Use AI to find influencers that match your brand and audience.
• Seamless campaign management – Track performance, engagement, and ROI from one dashboard.
• Built-in payment system – Easily send and manage influencer payments, invoices, and tax documents.
• Data-driven influencer selection – Access real-time insights on influencer engagement and authenticity.

For brands looking to scale their influencer marketing efforts and build authentic brand partnerships, Upfluence is an essential tool that simplifies influencer discovery, management, and campaign execution.

19. NinjaOutreach (Influencer Marketing)

NinjaOutreach is a powerful influencer marketing and outreach tool that helps businesses identify, connect with, and manage influencers across various industries. With its data-driven filtering system, brands can pinpoint influencers based on audience size, engagement rates, pricing, and niche relevance to create highly effective marketing campaigns.

The platform provides email outreach automation, allowing brands to reach multiple influencers quickly while tracking response rates and campaign success. Whether you’re focused on social media influencers, bloggers, or YouTube creators, NinjaOutreach helps streamline the process of finding and collaborating with the right partners.

Top Benefits of NinjaOutreach

• Advanced influencer search – Filter influencers based on niche, audience size, and engagement metrics.
• Automated email outreach – Send bulk pitches and manage responses in one dashboard.
• Campaign performance tracking – Monitor influencer ROI and engagement analytics.
• Seamless lead management – Save, organise, and track influencer collaborations effortlessly.

For businesses looking to expand brand reach and drive traffic through influencer marketing, NinjaOutreach is a must-have tool that simplifies influencer discovery and outreach while maximising campaign success.

20. Moosend (Email Marketing)

Moosend is a user-friendly email marketing platform with automation and landing page features. While it’s cost-effective, businesses looking for a free alternative can explore MailerLite or Sendinblue’s free plans. With its drag-and-drop editor, even beginners can create professional-looking emails and landing pages in minutes.

Unlike many competitors, Moosend offers unlimited branding-free emails at a cost-effective price, making it an ideal solution for small businesses and startups looking for a budget-friendly marketing tool. It also provides detailed performance analytics, including click rates, geolocation data, and subscriber engagement insights, helping businesses fine-tune their strategies.

Top Benefits of Moosend

• Cost-effective email marketing – Send unlimited branding-free emails with premium features.
• Drag-and-drop landing page builder – Create high-converting pages quickly.
• Advanced automation – Set up automated workflows to nurture leads and boost conversions.
• In-depth analytics – Track email performance, audience engagement, and geographic data.

For businesses looking for an affordable, feature-rich email marketing solution, Moosend is an excellent tool that simplifies email automation, lead generation, and campaign management.

5 Must-Have AI Tools to Supercharge Your Digital Marketing Strategy

The digital marketing landscape is evolving at lightning speed, and artificial intelligence (AI) is leading the charge. While traditional tools still play a vital role, AI-powered platforms are redefining how marketers approach content creation, SEO, video marketing, and email campaigns. If you’re looking to modernise your toolkit and gain a competitive edge, these five AI tools deserve a spot in your strategy.

1. Jasper AI

Jasper AI uses advanced natural language processing to help marketers write faster and more effectively. With customisable tone and style settings, it’s perfect for maintaining brand voice across all channels.

Jasper complements tools like BuzzSumo and SurferSEO by transforming keyword research insights into compelling, ready-to-publish content.

2. Surfer SEO

Surfer SEO is a powerful AI-driven tool that takes the guesswork out of on-page SEO. It analyses the top-ranking pages for your target keyword and provides a detailed content structure, including optimal word count, keyword usage, and semantic suggestions.

Integrated with content editors like Jasper AI and Google Docs, it ensures your articles are both reader-friendly and optimised for search engines. Surfer also offers an audit feature, allowing you to refine existing content and boost rankings over time.

3. Synthesia

Video content is king, and Synthesia makes creating professional-looking videos as simple as typing a script. This AI video generation platform allows marketers to produce engaging explainer videos, product walkthroughs, and personalised messages using lifelike AI avatars.

With support for over 120 languages and built-in templates, Synthesia removes the need for filming equipment or editing expertise, making it a game-changer for content teams working on tight deadlines or budgets.

4. Seventh Sense

When it comes to email marketing, timing is everything. Seventh Sense uses behavioural AI to optimise email delivery times for each contact in your list. By analysing historical engagement data, it pinpoints when each recipient is most likely to open and click, increasing the chances of your emails being seen and acted upon.

Compatible with platforms like HubSpot and Marketo, this tool helps you boost open rates and enhance the overall effectiveness of your email campaigns.

5. Predis.ai

Predis.ai is your social media co-pilot, turning basic input (like a short idea or blog post) into full-fledged, branded social media content. It generates captions, hashtags, images, carousels, and even reels—all tailored to your niche and visual style.

Whether you’re planning an Instagram campaign or need a quick turnaround on a LinkedIn post, Predis.ai ensures you stay consistent and engaging across platforms with minimal manual effort.

Conclusion

With the right digital marketing tools, businesses can automate tasks, improve efficiency, and drive revenue more effectively. Whether you’re focusing on SEO, social media, content marketing, or email marketing, leveraging these tools can streamline campaigns and enhance decision-making.

Since every business has unique needs, it’s essential to test and evaluate different tools to find the ones that align best with your goals. Many of the tools listed offer free trials, allowing you to experiment before committing.

If you want to master digital marketing strategies and tools, consider enrolling in our Digital Marketing Strategy Course or exploring our Certified Digital Marketing Strategist v2 Programme.

Our CDMS v2 covers the following seven modules:

• Digital Marketing Foundations (Fundamentals)
• Digital Advertising
• Social Media Marketing Strategy & Optimisation
• Digital Content Creation & Content Marketing Strategy
• Search Engine Optimisation (SEO) Strategy
• Email Marketing & Marketing Automation
• Digital Marketing Analytics & Optimisation (Google Analytics 4)

Learners who complete these modules will be awarded a Certified Digital Marketing Strategist v2 certificate. The courses are all WSQ-accredited and are available for SkillsFuture subsidies.