Search Engine Optimisation (SEO) Introductory Workshop

Workshop Description

This 4-hour introductory Search Engine Optimisation (SEO) workshop provides a bite-sized yet comprehensive overview of SEO.

Through a combination of theory lectures and a short hands-on practical session, you will understand the mechanics of how authoritative websites, like Amazon, Lazada, and Harvey Norman, rank on the first page of Google.

SEO Workshop – Rank like authoritative websites on search engines

By the end of this workshop, you will also be able to implement basic on-page SEO to boost a website’s ranking position on the organic search engine results pages.

Workshop Outline & Takeaways

1. What is SEO and why it matters
2. Dissecting the search engine results pages
3. How search engines work
4. SEO case studies
5. Why keyword research is important
6. How to conduct basic keyword research
7. How to implement basic on-page SEO
8. Why backlinks are important
9. How to rank on Google

Who Is This Workshop For?

• Business owners, entrepreneurs and self-employed who would like to garner more organic website traffic and leads
• Marketers looking to gain a fundamental overview of SEO and how to apply this strategy in their day-to-day scope of work
• Working professionals who want to learn more about SEO or explore a career change in digital marketing

Trainer:

Mr. Koh Yoet Siang (YS)

YS is the Marketing Director of Equinet Academy. He has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and in a 360° marketing agency he built early-on in his career. Collectively, that agency has worked on more than 210 digital projects, ranging from SEO/SEM, web/ mobile app developments to digital advertising and media plans. Today, he is a consulting partner there. 

A T-shaped marketer, YS has performed in digital consulting, marketing, growth, account management, communications, and product & project management remits. He has served clients from corporate services, the e-commerce space, financial services, non-profit organisations, tech companies and more. A few other industries he has worked with include the government (GovTech), banking (DBS), insurance (AIA), professional services (Page Group) and management consulting (Mastercard Advisors). 

While working as a regional marketer at a global online travel agency, he revamped the email marketing channels within a FY quarter, driving the EDM open rate from 10% to 30% across 11 countries and 6 languages. A former co-founder of an m-commerce shopping app (KIV), YS successfully used guerrilla marketing tactics to achieve a S$10-per-customer acquisition cost during the dawn of the mobile apps era. During his tenure as an independent media consultant, he audited the media plan of a client’s advertising agency of record (AOR), which resulted in a 3X conversion uplift for the media campaign at one of Forbes Asia’s 200 best brands. 

As an in-house career advisor at Equinet Academy, YS mentors trainees with regards to the contemporary skill-sets and competencies required to thrive in the fast-paced digital marketing landscape of today. YS’ experience as a trainer has seen him deliver digital marketing training to over 1,500 individuals. YS graduated with an MBA from the National University of Singapore and holds a Bachelor of Business Management from RMIT University.