Digital Advertising Course (PropNex)

Learn how to generate quality leads for your real estate business. Get comprehensive post-training support and propel your success rate.

Up to 70% Subsidy. Reserve your seat today.

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Course Description

Are 80% of your Facebook Lead Ads coming from Foreign Workers based in Singapore?

Are your Google PPC Ads budget being exhausted by your competitors clicking on your ads?

Learn how you can get refunds from Google for fraudulent and low quality clicks!

Digital Ad Dollars Saved

Digital Ad Dollars Saved

Frustrated by investing thousands of dollars with a vendor/agency and not getting any leads?

Learn from first-hand experience and sharing how you can overcome these common challenges that estate agents face!

In an ever-evolving real estate landscape, mastering the art of digital marketing is non-negotiable. Our 2-Day Intensive Estate Agent Digital Marketing course, tailored for real estate agents in Singapore, focuses on equipping you with a strong foundation to run profitable Google Ads and Facebook Ads campaigns.

On the first day, we delve deep into the world of Google Ads. You’ll learn how to create and manage highly targeted campaigns that capture the attention of prospective buyers and sellers. We’ll explore keyword selection, bidding strategies, ad copywriting techniques, and campaign optimisation to ensure your listings appear at the top of Google’s search results.

The second day is all about harnessing the power of Facebook Ads. You’ll discover how to craft visually appealing ads, target specific demographics, and leverage Facebook’s extensive user data to reach potential clients.

As an estate agent in this competitive digital marketing landscape, we will also share with you easy to implement techniques to help safeguard your precious advertising budget from being consumed by competitors.

By the end of this course, you’ll possess the knowledge and practical skills required to create effective Google Ads and Facebook Ads campaigns tailored to the real estate market in Singapore. Elevate your digital marketing game and drive leads, ensuring your success in today’s competitive real estate industry.

Target Audience
Real estate agents who would like to be equipped with skills to run effective digital marketing campaigns or be more confident in managing a digital marketing vendor.
Course Highlights
In this 2-Day Intensive Estate Agent Digital Marketing course, you will learn:

  • How to set up Google Ads Search Campaigns to effectively generate high-intent leads for new launch projects
  • How to effectively target and segment different property buyer groups through Facebook Ads
  • How to interpret key metrics to help you gradually lower your Cost-Per-Click bids and Cost-Per-Lead, and when to use automated bidding strategies to get better results
  • How to create highly relevant ad copies and leverage on free tools to create visually appealing ads to attract property buyers
  • How to show your ads to genuine property buyers and prevent your competitors from exhausting your precious ad budget

And much more

Course Objectives
By the end of the class, trainees will be able to:

  • Set up an effective Google Search Ads campaign to generate high-intent property buyer leads
  • Analyse key Google Search Ads metrics to determine new launch projects momentum and opportunities by looking at search demand and competition
  • Apply custom audiences, lookalike audiences, and core audiences with the Facebook Audience creation tool to target relevant property buyer groups
  • Improve clickthrough rates by developing relevant ad copies and visually appealing images to generate demand and higher quality leads
  • Leverage tools that can simplify creation of digital marketing assets to save time and advertising costs

A SkillsFuture WSQ Statement of Attainment (SOA) under the Skills Framework TSC Integrated Marketing and Certificate of Achievement issued Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Advertising course assessment and achieved at least 75% course attendance.

Course Codes: TGS-2019503422 (In-Person) / TGS-2020505251 (Synchronous E-Learning)
Course Support Period: 01 Jul 2019 – 30 Jun 2025 / 22 Jul 2022 – 21 Jul 2024

Course Outline

Introduction to Digital Marketing for Real Estate Agents
  • Introduction to Estate Agent Digital Marketing Strategies
    • New Launches
    • Listings Websites
    • Agent Profiling / Brand Building
    • Video Marketing
  • Overview of Google Ads platform and Facebook Ads
  • Key differences in Google Search Ads and Facebook Ads
  • Examples of Google Search Ads and Facebook Ads
Creating Google Search Ads
  • Setting up your Google Ads account
    • Creating a Google Ads Account
    • Overview of types of campaigns on Google Ads
    • Google Ad Rank & Quality Score
  • Building a Search Campaign & Important Settings
    • Creating campaign structure
    • Managing daily budget and bidding strategies
  • Choosing Keywords & Applying Match Types
    • Introduction to Keyword Planner
    • Keyword match types
  • Creating Highly Relevant Ad Copies
    • Tips on writing better ad copies
    • Maximising Ad Assets
  • Key Metrics & Optimisation
    • Important metrics – CPC, CTR, CPL, Conversions, Impr %
    • Top, Impr % Abs Top, etc
    • Using Search Terms Reports to identify keyword opportunities
    • Using Impression Share to determine demand and search traffic trend
    • How to improve on Quality Score
    • Understanding the competition with Auction Insights
  • Implement Google Tag for Conversion Tracking and Retargeting
    • Conversion tracking
    • Retargeting walkthrough
Creating Facebook Ads
  • Setting up Facebook Ads
    • Setting up Facebook Page & Ad Manager
    • Creating a Meta Pixel
  • Build a Facebook Ad Campaign
    • Structure of Facebook Ad Campaigns
    • Overview of types of objectives
      • Traffic
      • Leads Ad
    • Key settings
    • Building Audience Targeting Strategies
      • By development type / districts
        • CCR
        • OCR
        • EC / RCR
      • Custom Audiences & Lookalikes
        • Retargeting site visitors
        • LAL – Converters
      • Exclusion strategy
        • LAL – Exclusion targeting
        • Custom Audience – Agents list
    • Selecting most effective Facebook Ad Placements
    • Creating a visually appealing ad
      • Create ad image with Canva
      • How to write an attention grabbing copy
        • FAB framework
        • Font Generator
Other Tools to Explore
  • AI Tools: Templates.AI (Propnex’s GPT), Bing Image Creator
  • Fraud prevention: ClickCease
  • Multi-page forms: Typeform, Fillout
  • Websites: Wix, Squarespace
  • Online & Offline: primarily flyers or bus ads
  • Add QR codes for Matterports on flyers
  • Search for particular terms to tap on a daily behaviour
Assessment Component
  • Written Assessment – Case Study with Questions
  • Individual Project Presentation


Lin Xuanbin Equinet Academy

Lin Xuanbin

With 11+ years of digital marketing experience under his belt, Xuanbin’s career has spanned MNCs, private companies, and government agencies across Technology, Financial Services, Media, Recruitment, and International Trade industries. Xuanbin’s expertise lies in Paid Media, managing millions of dollars in ad spend across the Asia Pacific region across Paid Search, Paid Social, and Display. A revenue marketer, Xuanbin is highly experienced in the areas of budget planning and performance marketing to maximise ROI and business results. A hands-on digital marketing leader, Xuanbin is also well-versed in web analytics, marketing automation, and websites management.

Why Learn With Us?

Get expert advice, learning resources, and post-training support.

Retake the Course

Need a refresher of the course? Resit the course at no extra cost.

Consultation and Tutorial Sessions

Attend free 2-hour small group consultation and tutorial sessions after the course to get your campaigns setup and optimised.

Dedicated Facebook Support Group

Have questions after the course? Post your questions in our dedicated Propnex Facebook support community.

One to One Email Support

Face challenges after the course? Get dedicated email support and solve your challenges.

Course Fees & Fundings

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$888.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$346.32 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$346.32

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$523.92

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$523.92

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you sign up now.


Course Testimonial Quote Icon

“I recently had the privilege of participating in a Digital Marketing course for real estate agents led by the brilliant XB, and I’m compelled to share what an exceptional experience it was. XB brought a level of expertise, enthusiasm, and practical knowledge that truly set this course apart, with a laser focus on Google Ads and Facebook marketing strategies tailored specifically for real estate professionals.

XB’s deep understanding of the intricacies of digital marketing in the real estate sector was evident from the get-go. The course content was not only comprehensive but also incredibly relevant, keeping pace with the latest trends and techniques in the dynamic world of online marketing. The concentration on Google Ads and Facebook marketing was precisely what I needed to elevate my real estate game in the digital space.

One of the standout features of XB’s teaching style was the ability to break down complex concepts into digestible, actionable steps. The real-world examples shared during the sessions resonated with our daily challenges as real estate agents, making the learning experience not only educational but also immediately applicable to our work.

XB’s commitment to creating a collaborative and engaging learning environment was evident throughout the course. The small class size allowed for personalized attention, and XB’s willingness to address our specific queries ensured that no stone was left unturned. The interactive nature of the sessions, coupled with practical exercises, made the entire learning journey enjoyable and interactive.

The course materials provided by XB were not only well-organized but also served as valuable references that I continue to revisit. The hands-on exercises and live demonstrations solidified my understanding of Google Ads and Facebook marketing, giving me the confidence to implement these strategies effectively.

Highly Recommend!”

Ron, PropNex

clement chew testimonial

“Thanks for the tutorial. My Facebook ad is running perfect. The 2nd Ad Set we created reaps good results. I’m getting 3 times more leads.”

Clement Chew,

ken tay testimonial

“In April and May, my Google Ads cost the same but leads only averaged about 5-8 per month. After your help, with the same Budget, I got double the number of clicks and more than 40 leads in June alone.”

Ken Tay, PropNex


Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

2-Day Intensive Estate Agent Digital Marketing Course

Accredited by SkillsFuture Singapore

Duration: 16 Hours (2 days)

In-Person or Online-Based Classroom

Retake the Course at No Extra Cost

Consultation & Tutorial Sessions (2-hours)

Dedicated Facebook Support Group

One to One Email Support

Up to 70% Subsidy. Reserve your seat today.

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