Xuanbin is the Asia Pacific Head of Digital Marketing for a listed Global FTSE 100 company. With 10 years of digital marketing experience under his belt, Xuanbin’s career has spanned MNCs, private companies, and government agencies across Recruitment, IT, Media, Financial Services, and International Trade industries.
Xuanbin has spent more than half of his career as a performance marketer specialising in Paid Media, with deep expertise in Paid Search and managing millions of dollars in ad spend across the Asia Pacific region. A hands-on digital marketing leader, Xuanbin is also well-versed in web analytics, marketing automation, and website management.
Having been on both brand and agency sides, Xuanbin strongly believes in empowering brand marketers with a deeper understanding of the digital marketing landscape to achieve better alignment with their agencies; therein maximising the potential of their partnership and digital marketing performance.
During his stints in award-winning global media agencies, Xuanbin planned and strategised digital marketing campaigns over the Asia Pacific region for some of the world’s largest companies. Some of which included Hotels.com, SAP, MINI, and Laneige.
Xuanbin is also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA). A self-directed learner himself, Xuanbin is currently a student of Agile methodologies and new languages such as SQL and Python.
“I like that XB is able to share real-life experiences and helpful tips/recommendations.”
– Amber Lim
“Thanks Xuanbin for taking us these two days. I came in with a slight level of knowledge but still managed to learn new things which I will definitely go back to try out and hopefully see better results.”
“It was a helpful lecture that helped me gain knowledge on how to best leverage Google Ads Search. The instructor is knowledgeable. He gave us helpful tips on pitfalls to avoid and maximise our spend on ad budgets.”
– Choy Pei Jun
Articles Authored by Xuanbin:
Courses Xuanbin Facilitates:
Google Ads (AdWords) Search (SEM) and Display (PPC) Certification Course