Google Tag Manager Certification

Track Your Marketing Campaigns With Ease and Get Google Tag Manager Certified

Reserve your seat today

Corporate Clients

Be assured of the highest quality of training in the classroom.

Course Description

In an increasingly noisy digital world, marketers need the flexibility to quickly update and deploy marketing codes as soon as new releases are available. Any delays are costly and might lead to an organisation’s inability to maximise their investments in tools. 

In this 2-day hands-on Google Tag Manager certification course, participants will learn step-by-step powerful yet simple tag deployment strategies. You will get an understanding of the technical features & capabilities of Google’s Tag Manager suite, and learn how these help to hasten your tag deployment workflows. During the course, you will have hands-on experience to create a variety of commonly-used tags such as Google Analytics and Facebook Pixel.

Course participants will be equipped with insights and experience installing Google Tag Manager on a WordPress site. On the second day, participants will learn how to set up user-defined variables and track events such as clicks, form submissions and more.

Target Audience

This course is targeted to Marketing Managers, Website Administrators, Web Developers and Individuals who want to learn how to use Google Tag Manager to track and manage a website.

Course Highlights

In this Google Tag Manager course, you will learn:

  • How to setup Google Tag Manager from scratch
  • How to install 3rd party tags such as Facebook Pixel
  • How to set up triggers to track events such as exit links and form submissions (event tracking)
  • Concepts of Google Tag Manager tools such as version control and preview mode
  • How to integrate Google Analytics with Google Tag Manager for easier management of goal and event tracking
  • and much more

Course Objectives

By the end of the class, participants will be able to:

  • Understand Google Tag Manager
  • Examine the key features of your WordPress Account
  • Create Google Tag Manager account
  • Install Google Tag Manager on your WordPress site
  • Evaluate your setup with Google Tag Assistant
  • Create Google Analytics account
  • Define Google Tag Manager terms
  • Setup Google Analytics in Google Tag Manager
  • Setup user-defined Variables
  • Setup Data Layer
  • Examine the Google Tag Manager interface
  • Setup Custom Dimensions
  • Setup Custom Metrics
  • Setup event-tracking with Google Analytics
  • Setup form event-tracking with Google Analytics
  • Deploy Facebook pixel via Google Tag Manager
  • Understand Versioning
  • Understand Folders
  • Manage Container Permissions
  • Setup Google Ads Conversion Tracking

Course Outline

Download the full course brochure here.

Google Tag Manager Overview

Instructor-led | Mode of delivery (Lecture, Case Study, Ice-breaker)

  • Course Introduction
  • Why Google Tag Manager?
  • Why should you use it?
  • Develop a tag implementation strategy
  • Tag Manager overview
  • How does it work?
Getting Started with Google Tag Manager
Instructor-led | Mode of delivery (Lecture, Demonstration and Modelling, Practical, Hands-on)

  • Introduction to your test WordPress account
  • Creating a Google Tag Manager account
  • Installing Google Tag Manager onto WordPress
  • Creating a Google Analytics account
Google Tag Manager Components


Instructor-led | Mode of delivery (Lecture, Demonstration and Modelling, Practical, Hands-on)

  • Building blocks of Google Tag Manager – Tags, Triggers, Variables
  • Understanding a typical page structure
  • Install the Google Analytics tag
  • Setup a Google Analytics Property variable
  • Deploying Google Tag Manager on your WordPress site
  • Verifying your deployment using Google Tag Assistant
Collecting Data using Data Layers

Instructor-led | Mode of delivery (Lecture, Demonstration and Modelling, Practical, Hands-on)

  • Passing static values into Custom Dimensions
  • Passing dynamic values into Custom Metrics
  • Setup a data layer
  • Track events such as exit links and form submissions
Additional Tags for Marketing

Instructor-led | Mode of delivery (Lecture, Demonstration and Modelling)

  • Set up Facebook Pixel
  • Setup Google Ads Conversion Tracking
Interface Overview

Instructor-led | Mode of delivery (Lecture, Demonstration and Modelling, Practical, Hands-on)

  • Admin Overview
  • Workspaces
  • Folders
  • Container Permissions
  • Preview Mode and Publish
  • Version Control
Assessment Component
  • Individual project work presentation
  • Case study with written questions


Certification of completion will be issued by Equinet Academy upon achieving attendance of at least 75% of the course. A Google Tag Manager Certification of Completion will be issued by Google upon completing the Google upon completing the Google Tag Manager Certification Quizzes.


Prior knowledge in Google Tag Manager will not be required. However, basic computer knowledge such as navigating software tools and platforms with ease is required.

In-person classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.


Jeremy Lim

Jeremy Lim

Jeremy Lim is the Technology Advisor for Finty, an online financial marketplace that was acquired by an Australian firm for a seven-figure sum, 15 months after the company was launched. Currently a regional program manager for a large tech firm, he manages external technical integration projects across Asia and Europe.


“The Google Tag Manager course was informative and I was able to take away useful skills to solve my challenges on event tracking.”

Ore Yi Hui, Data Strategy Pte Ltd

“Jeremy and the Equinet Team were highly professional, very knowledgeable, very dedicated, and generous in sharing their expertise in digital analytics. Highly recommended and looking forward to future opportunities to learn from Equinet again!”

David Fong

“Friendly and conducive learning environment. Want to thank Jeremy for the facilitation of the course!”

Ian Khoo, Media Labs Innovation Pte Ltd

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support for up to 3 years.

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 3 years after the course.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Career Assistance

Fast track your career in digital marketing through our job placement assistance program.

Course Resources

Get 3-year access to constantly updated Google Tag Manager course resources.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

In-Person Course Dates
Enhanced safety measures in place aligning to MOH's guidelines.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
7, 8 Apr 2022 (Thu, Fri), 9am - 6pm

(Click on the course dates above to register online)
Online Classroom Course Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
16, 17 Dec 2021 (Thu, Fri), 9am – 6pm

(Click on the course dates above to register online)

Course Fees

Course Fee:
S$990 S$535.00 (inclusive of GST)


Questions? Check out the frequently asked questions below.

What is Google Tag Manager and why is it important?

Google Tag Manager is a user-friendly tagging system made for businesses of all sizes to manage analytics and marketing tags (for tracking and measuring the performance of marketing campaigns) more efficiently.

Google Tag Manager is a useful tool to streamline the process of deploying tracking codes. All your tags are managed in one place and best of all, it’s free.

Do I have to be a developer to use Google Tag Manager?
To maximise the benefits of Google Tag Manager, some knowledge of Javascript, CSS and basic HTML will be useful. However, for this course, no pre-requisites other than basic computer knowledge is required to understand the fundamental concepts and implement Google Tag Manager tracking.
Does Google Tag Manager work only with Google Products?
No, Google Tag Manager can be used to deploy a variety of analytics or advertising tags. During this course, we will use Google Tag Manager to deploy Facebook pixels in addition to Google Analytics.
Can't I learn everything online?

Our courses offer a very hands on approach so that you will be able to apply the concepts learnt in the courses in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes unlimited 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, forum support, and 3-year access to up-to-date courseware via the learning portal.

If I have specific questions relating to my Google Tag Manager campaigns after the course, can I consult the trainer?

Yes, you may most certainly book unlimited complimentary 2-hour Ask Me Anything sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your Ask Me Anything sessions will be emailed to you after your course.

Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
How do I sign up?

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

I'm still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs, or claim your free 5-step Digital Marketing Strategy Guide. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee


inclusive of GST. Original Course Fee: S$990.00

Google Tag Manager Certification

Track Your Marketing Campaigns With Ease and Get Google Tag Manager Certified

Reserve your seat today

Course Fee