Ecommerce Business Essentials Course

Reserve your seat today

Course Description

Ecommerce has become the best and easiest way to sell your products. With an ecommerce business, you can sell whenever and wherever you want, without worries of maintaining a brick-and-mortar store. 

While many want to try their hands at running or managing an ecommerce business, it can be difficult to know where to start. In this course, you will be guided from start to finish on building an ecommerce business. 

From deciding on a product catalogue to creating a digital marketing strategy, this 2-day course covers everything you need to know to run a successful ecommerce business.

Led by an expert trainer and success in ecommerce, you will be closely guided through the process, using a mix of both theory and practical exercises. Trainees will leave this course understanding how to conceptualise a business from scratch, identify target audiences, and develop a strong brand identity, among other critical elements.

Target Audience

Business owners, marketing managers, entrepreneurs, soloprenuers, and anyone who is keen to set up an ecommerce business.



Trainees should have an adequate understanding of internet technologies and be familiar with navigating around the internet.

Course Highlights

In this course, trainees will learn:

  • How to cultivate the state of mind, set up processes, and best practices necessary to develop and grow an ecommerce business
  • Customer behavioural shifts between buying online and offline
  • How to develop an online brand identity that resonates with the target audience
  • How to craft an unique brand message for an ecommerce business 
  • The pros and cons between a brand.com or e-marketplace approach
  • How to identify the strengths and weaknesses of various ecommerce platforms 
  • The importance of data privacy protection and how it affects an ecommerce business
  • How ecommerce marketing works
  • Ecommerce go-to-market strategies and channels available
  • Ecommerce automation and how it can ramp up efficiency and productivity

Course Objectives

By the end of the course, trainees will be able to:

  1. Conceptualise an ecommerce business from scratch
  2. Identify and add trending products to the product inventory
  3. Define a target audience to market and sell to 
  4. Conduct competitor analysis within the ecommerce landscape to devise competitive strategies
  5. Define and develop a brand identify and clear brand message for an ecommerce business 
  6. Create a set of processes to operate an ecommerce business with minimal and streamlined resources
  7. Identify the right platforms to build an ecommerce business on
  8. Plan the setup of an ecommerce storefront and/or e-market place to facilitate the sales of products online
  9. Develop an ecommerce digital marketing strategy and go-to-market plan

Course Outline

Download the full course brochure here.

LU1: Introduction to Ecommerce

Instructional Methods | Lecture, Case Study, Demonstration and Modelling, Practice and Feedback

  • What is Ecommerce?
  • The State of Ecommerce today
  • Types of Ecommerce business models (e-retailing, physical and digital drop shipping, FBA, subscription/memberships, pre-orders, click and collect, social commerce, etc.)
LU2: Product Research and Creation

Instructional Methods | Lecture, Case Study, Demonstration and Modelling, Practice and Feedback

  • Physical vs digital products
  • Supplier and product sourcing 
  • Determining market demand
  • Competitor analysis
  • Defining product unique selling points (USPs)
  • Understanding cost structure
  • Pricing strategy
  • Budgeting and forecasting
LU3: E-commerce Management and Operations: End-to-end

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

  • Ecommerce environment (Platform, Hosting, Security, Data protection)
  • Logistics
  • Payment gateways and payment methods
  • Shipping providers
  • Service level and order fulfilment 
  • Customer service (pre-sale and post-sale support)
  • Chargebacks and refunds
  • Resource planning
  • Policies, agreements and privacy regulations
LU4: Getting Your Brand and Products Online

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

  • Getting your brick and mortar business online
  • Online Marketplaces (Shopee, Lazada, Carousell, and other e-market places) vs a self-managed Online Store (Shopify, WordPress/WooCommerce)
  • Online store planning and setting up your brand.com ecommerce storefront (site architecture, site design, product grouping, wireframing, buyers experience)
  • Creating a brand identity and communicating your brand story
  • Creatives: Photography, Graphics, Videos
  • Defining ecommerce unique selling propositions
  • Identifying the customer journey 
  • Business metrics and optimization plan 
LU5: E-commerce Digital Marketing Strategy

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

  • Defining marketing campaigns
  • Brand and Content marketing
  • Loyalty programmes
  • Bundles and promotions
  • Affiliate and influencer marketing
  • Email marketing 
  • Ecommerce Search engine optimisation (SEO) / search engine marketing (SEM)
  • Digital advertising in paid media ads
  • Social selling (Facebook Live, Instagram Live, etc)
  • Social media marketing (Social ads, Community engagement, Facebook, Instagram, Tiktok, LinkedIn)
  • Marketing action plan and calendar
  • Written Questions – Case Study
  • Individual Project


A Certification of Achievement will be issued by Equinet Academy upon achieving attendance of at least 75% of the course.

Ecommerce Business Essentials Course Certificate


Digital Advertising Trainer at Equinet Academy Roy Wee

Alva Chew

Alva Chew is the founder and principal consultant of Stridec Worldwide, a digital marketing agency specialising in SEO and Ecommerce growth strategies to help brands and businesses acquire more traffic, customers and revenue. He has over 20 years of industry experience across multiple disciplines, including branding, eCommerce capability development, SEO/SEM, and social media advertising.

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support for up to 3 years.

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 3 years after the course.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Ecommerce Business Essentials course resources.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Online Classroom Course Dates
Course Duration:
2 Days (9am - 6pm)

Course Schedules:
There are currently no course dates available. You may contact us to register your interest for dates when they become available.

Course Fees

Course Fee:
S$990 S$540 (inclusive of GST)


Questions? Check out the frequently asked questions below.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?

Trainees should have an adequate understanding of internet technologies and be familiar with navigating around the internet.

Do I need to have a business/product prior to attending this course?

 No, you do not need to have an existing business or product. However, it would be advisable to have an idea of what you would like to sell online before attending the course.

Do I need to have an existing website?

No, you do not need to have a website. In this course, you will learn how to plan the creation of an ecommerce storefront.

What do I need to prepare ahead of the course?

An open mind and a rough idea of what you would like to sell online.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

What is the difference between online classroom and face-to-face traditional classroom?
Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Can't I learn everything over the internet?

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Are these short courses sufficient to achieve desirable learning outcomes?

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

I'm still unsure whether this course can help me meet my objectives.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee


inclusive of GST

Ecommerce Business Essentials Course

Create. Build. Sell Online.

Reserve your seat today

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