WSQ Ecommerce Business Essentials

Create. Build. Sell online.

Up to 70% Subsidy. Reserve your seat today.

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
^Data obtained from TRAQOM (a SkillsFuture Singapore Initiative) survey responses from Jan 2022 – Dec 2022

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Course Description

Ecommerce has become the best and easiest way to sell your products. With an ecommerce business, you can sell whenever and wherever you want, without worries of maintaining a brick-and-mortar store.

While many want to try their hands at running or managing an ecommerce business, it can be difficult to know where to start. In this course, you will be guided from start to finish on building an ecommerce business.

From deciding on a product catalogue to creating a digital marketing strategy, this 2-day course covers everything you need to know to run a successful ecommerce business.

Led by an expert trainer and success in ecommerce, you will be closely guided through the process, using a mix of both theory and practical exercises. Trainees will leave this course understanding how to conceptualise a business from scratch, identify target audiences, and develop a strong brand identity, among other critical elements.

Target Audience

Business owners, marketing managers, entrepreneurs, soloprenuers, and anyone who is keen to set up an ecommerce business.

Prerequisites

Trainees should have an adequate understanding of internet technologies and be familiar with navigating around the internet.

Course Highlights

In this course, trainees will learn:

How to cultivate the state of mind, set up processes, and best practices necessary to develop and grow an ecommerce business
Customer behavioural shifts between buying online and offline
How to develop an online brand identity that resonates with the target audience
How to craft an unique brand message for an ecommerce business
The pros and cons between a brand.com or e-marketplace approach
How to identify the strengths and weaknesses of various ecommerce platforms
The importance of data privacy protection and how it affects an ecommerce business
How ecommerce marketing works
Ecommerce go-to-market strategies and channels available
Ecommerce automation and how it can ramp up efficiency and productivity

Course Objectives

By the end of the course, trainees will be able to:

Conceptualise an ecommerce business from scratch
Identify and add trending products to the product inventory
Define a target audience to market and sell to
Conduct competitor analysis within the ecommerce landscape to devise competitive strategies
Define and develop a brand identify and clear brand message for an ecommerce business
Create a set of processes to operate an ecommerce business with minimal and streamlined resources
Identify the right platforms to build an ecommerce business on
Plan the setup of an ecommerce storefront and/or e-market place to facilitate the sales of products online
Develop an ecommerce digital marketing strategy and go-to-market plan

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – RET-PCM-5002-1.1 Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Business Essentials course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework RET-PCM-5002-1.1 Marketing Campaign Management.
Course Codes: TGS-2023021898

Course Support Period: 06 Jun 2023 – 05 Jun 2025

Course Outline

Download the full course brochure here.

LU1: Introduction to Ecommerce

Instructional Methods | Lecture, Case Study, Demonstration and Modelling, Practice and Feedback

What is Ecommerce?
The State of Ecommerce today
Types of Ecommerce business models (e-retailing, physical and digital drop shipping, FBA, subscription/memberships, pre-orders, click and collect, social commerce, etc.)

LU2: Product Research and Creation

Instructional Methods | Lecture, Case Study, Demonstration and Modelling, Practice and Feedback

Physical vs digital products
Supplier and product sourcing
Determining market demand
Competitor analysis
Defining product unique selling points (USPs)
Understanding cost structure
Pricing strategy
Budgeting and forecasting

LU3: E-commerce Management and Operations: End-to-end

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

Ecommerce environment (Platform, Hosting, Security, Data protection)
Logistics
Payment gateways and payment methods
Shipping providers
Service level and order fulfilment
Customer service (pre-sale and post-sale support)
Chargebacks and refunds
Resource planning
Policies, agreements and privacy regulations

LU4: Getting Your Brand and Products Online

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

Getting your brick and mortar business online
Online Marketplaces (Shopee, Lazada, Carousell, and other e-market places) vs a self-managed Online Store (Shopify, WordPress/WooCommerce)
Online store planning and setting up your brand.com ecommerce storefront (site architecture, site design, product grouping, wireframing, buyers experience)
Creating a brand identity and communicating your brand story
Creatives: Photography, Graphics, Videos
Defining ecommerce unique selling propositions
Identifying the customer journey
Business metrics and optimization plan

LU5: E-commerce Digital Marketing Strategy

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

Defining marketing campaigns
Brand and Content marketing
Loyalty programmes
Bundles and promotions
Affiliate and influencer marketing
Email marketing
Ecommerce Search engine optimisation (SEO) / search engine marketing (SEM)
Digital advertising in paid media ads
Social selling (Facebook Live, Instagram Live, etc)
Social media marketing (Social ads, Community engagement, Facebook, Instagram, Tiktok, LinkedIn)
Marketing action plan and calendar

Assessment

Written Questions – Case Study
Individual Project Presentation

Trainer

Alva Chew

Alva Chew is the founder and principal consultant of Stridec Worldwide, a digital marketing agency specialising in SEO and Ecommerce growth strategies to help brands and businesses acquire more traffic, customers and revenue. He has over 20 years of industry experience across multiple disciplines, including branding, eCommerce capability development, SEO/SEM, and social media advertising.

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support for up to 3 years.

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Complimentary Refresher

1 free refresher seat (re-sit the course online) within 3 years after the course.

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Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

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Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

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Course Resources

Get 3-year access to constantly updated Ecommerce Business Essentials course resources.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$990 (exclusive of 8% GST)

Course Fee After Eligible SSG Subsidies:
From S$376.20 (inclusive of 8% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$376.20

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$574.20

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$376.20

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$574.20

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$376.20

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you sign up now.

Course Schedule

WSQ Ecommerce Business Essentials Course
Location	Course Dates	Duration
International Plaza, #25-08	24, 25 Oct 2023 (Tue, Wed)	8.30am - 6.30pm
International Plaza, #25-08	21, 22 Nov 2023 (Tue, Wed)	8.30am - 6.30pm

FAQs

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Do I need to have a business/product prior to attending this course?

No, you do not need to have an existing business or product. However, it would be advisable to have an idea of what you would like to sell online before attending the course.

Do I need to have an existing website?

No, you do not need to have a website. In this course, you will learn how to plan the creation of an ecommerce storefront.

What do I need to prepare ahead of the course?

An open mind and a rough idea of what you would like to sell online.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.