Up to 70% course fee funding on selected courses via SWDA (formerly SSG). SkillsFuture Credit accepted on eligible courses.
Where to start
Find the right digital marketing starting point.
Three routes for individual learners. Choose the one that matches where you are today; each leads to a different first step.
New to digital marketing
Build a broad foundation first
Best starting point: Digital Marketing Foundations, a one-day overview of objectives, funnels, channels, AI tools and campaign metrics, before you choose a specialist channel.
Already working in marketing
Go deeper in one specialist skill
Compare courses that run for one to two days in SEO, social media, content, paid media, analytics, AI and strategy, then layer an adjacent skill or build towards a certification.
Moving into a digital marketing career
Reskill with structure and support
The Digital Marketing Career Programme combines reskilling, portfolio projects, career coaching and job placement support, with three years of post-training support after you graduate.
Training a team?
Build a programme around your team.
Customised digital marketing training scoped to your team’s roles, capability gaps and business priorities, with group enrolment and corporate funding guidance.
Teams from these organisations have trained with Equinet
Free download
Compare every course in one guide.
The Digital Marketing Course Guide sets out all 29 courses and the five certification pathways side by side: what each covers, durations, formats and funding options, so you can shortlist before speaking to anyone.
Get the Digital Marketing Course GuidePrefer WhatsApp? Ask a course adviser to send it to you
Certification programmes
Five certification pathways.
Multi-module programmes that stack individual courses into a structured, industry-recognised credential. Suited to learners who want depth in one discipline rather than a single workshop.
Individual courses
All digital marketing courses.
29 digital marketing courses, in person, taught by an active practitioner. Filter by skill or search, then open a course page for dates, fees and funding.
Showing all 29 courses.
Not sure which course fits?
Speak to a course consultant.
Tell us your role and what you want to be able to do, and we will point you to the right course, certification or programme.
Get course adviceCompare your options
Course, certification or career programme.
Three levels of commitment. The right one depends on how much depth you need and what you want at the end.
1 to 2 days · one skill
Modular course
Best when you need a specific capability quickly and want to apply it at work the same week. Stackable towards a certification later.
2 to 3 modules · one credential
Certification programme
Best when you want structured depth in one discipline and a formally recognised credential at the end of the track.
Full pathway · portfolio and placement support
Career programme
Best when you are changing careers and need reskilling, portfolio projects, career coaching and job placement support in one route.
Learner outcomes
What learners applied after training.
Three kinds of evidence: work applied on the job, a documented business result, and a career step taken after the course.
“I highly recommend this course- it’s one of the best investments I’ve made in my digital marketing journey. The trainer’s teaching style is clear, approachable, and always grounded in current industry practices. The course was a game-changer for my career, packed with practical strategies, real-world case studies, and hands-on assignments that gave me the confidence to run campaigns. This course provided me with a solid foundation in both strategy and execution.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“My Return-on-Ad-Spend (ROAS) has increased by 40% since I’ve implemented the learnings from Xuanbin’s class, steadily increasing from 508% to 702% within 4 months. Before coming to Xuanbin’s class, I knew very little about what I was doing and left it mostly to guesswork. Within the 2 days in class, I was able to identify the next steps I needed to take as he helped built a strong foundational understanding of how Google Ads works. I would highly recommend this course to Business Owners who are keen to improve their business results!”
Course Taken:
WSQ Google Ads Strategy and Optimisation
“Attending Equinet Academy has been a game-changer for me professionally. The structured, hands-on approach to digital marketing helped me gain expertise in areas like Google Ads and Facebook/Instagram marketing. The instructors provided valuable insights into campaign management, ad optimization, and advanced targeting, which I have applied directly to my work. As a result, I now manage ads more efficiently, achieve higher conversion rates, and optimize campaigns with better precision. This has led to an overall increase in productivity and ROI. I would highly recommend Equinet Academy to anyone looking to upskill or refine their digital marketing abilities, as the knowledge and skills imparted are practical, actionable, and relevant to current industry standards.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“Lin Xuanbin is highly knowledgeable and patient, and his calm approach helped guide me through the final assessment. Through the modules I learned at Equinet, I felt well equipped with practical skills. The training gave me the confidence to start freelancing in digital marketing.”
Course Taken:
WSQ Google Ads Strategy and Optimisation
“Very well structured training with excellent trainers who are knowledgeable and clear in their teaching. As a business owner, the course helped me design my website and improve lead generation for my SME.”
Course Taken:
WordPress Website & Landing Page Creation
“I really enjoyed learning directly from Alex Fong, especially how he broke down digital marketing strategy into clear, practical steps. The course went beyond theory and focused on real-world insights I could actually apply. It strengthened my skills and confidence, and helped me align marketing activities with clearer objectives, audience insights, and measurable outcomes. Overall, it gave me a more structured, data-driven way of approaching campaigns.”
Course Taken:
WSQ AI-Driven Digital Marketing Strategy
“Before taking this online marketing course, I had a basic idea of posting on social media but no real strategy behind it. The course helped me understand how to position myself better, communicate my values clearly, and attract the right clients instead of just chasing numbers. After applying what I learned, I became more consistent, confident in my content, and saw better engagement and enquiries. It gave me structure and practical tools that I can continue using to grow my passion long-term.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The concepts learnt are very relevant for daily work and have helped gain a better understanding of running campaigns, clarifying the objectives of each campaign which is very important in keeping focused on business goals. The course was easy to understand and the structure was great, benefiting anyone who has no prior experience in Meta marketing and needed to upskill in this area. Instructor Hatta was very engaging and approachable, making the course very enjoyable. Having taken 5 courses with Equinet, all has been very fruitful as the learnings from each of the different courses helped gain different skills and being able to see it more holistically.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“I think I can for sure make better ads and improve my business. XB was a great coach and very relatable, giving us insights on how to maximise our marketing dollars. I appreciate XB for the time taken to share his relevant experience. He was real, no fluff, relevant to what we need, and able to teach students from different backgrounds. He was very patient with his students as well. I would for sure recommend anyone who is looking for a quick dive into this course!”
Course Taken:
WSQ Google Ads Strategy and Optimisation
Jethro had a wealth of knowledge and expertise, evidently from his 19 years in the marketing field. He was able to keep myself and the class highly engaged with relevant and latest real-world examples. I truly enjoyed his method of teaching as he was able to explain concepts well to varying degrees, even to other students who are new to marketing. I really appreciate how he also relates the examples to our fields, in order for us to learn and apply the information better. Jethro was also able to answer all of our questions well and succinctly. Overall, I had a great learning experience and would recommend the class and himself as the trainer to peers who are interested in learning email marketing. I feel more confident after the class to start applying what I was taught to my use case.
Course Taken:
Email Marketing & Marketing Automation
“Getting hands-on experience in building a website in WordPress was very helpful. Learning about the technical aspects of building a site, such as the structure and elements of the website and essential security settings, was also very helpful. The course was well structured and very informative. There was a lot of opportunity for hands-on practice, which was very useful. The trainer was also very experienced and shared many personal examples, which made the learning more memorable.”
Course Taken:
WordPress Website & Landing Page Creation
“SEO is a subject that is technical and dry, but not in this SEO training class. The trainer did not use many technical or big words. My non-technical course mates were able to understand. The trainer used simple illustrations and examples to help my course mates and me understand better. The trainer kept repeating the key concepts to ensure we registered them into our memory muscle.
During our practical sessions, the trainer’s instructions were direct and clear. Each action was explained together with the expected outcome, and the class pacing was good. Many thanks to the trainer for helping to kick-start my SEO learning journey.”
Course Taken:
WSQ SEO, AEO, GEO
“Walter Lim is a friendly trainer with a wealth of knowledge and experience that learners can seriously benefit from. He also shows a strong willingness to share real world case studies and helpful insights from his practice. The course would not have been half as effective without his personal anecdotes. I also really appreciate his cheerful demeanor despite a mostly quiet class.
Thank you, Walter. I hope to be able to learn more from you in the near future!”
Course Taken:
WSQ Advanced Social Media Management
Razy Shah
Lin Xuanbin
Walter Lim
Jethro Xu
Lorraine Tan
Chan Teck Seng
Free resource
The Digital Marketing Strategy Workbook.
A practical template for planning, prioritising and executing a digital marketing strategy. Useful once you have chosen your course, or alongside one.
FAQs
Before you enrol.
The questions course consultants answer most often before enrolment.
If you are new to digital marketing, start with Digital Marketing Foundations (Fundamentals), a one day overview of every major channel. If you already work in marketing, choose a specialist course based on your role. If you want to fully reskill into a digital marketing career, the Digital Marketing Career Programme provides a structured pathway with job placement support.
Selected courses qualify for course fee funding of up to 70% via SWDA (formerly SSG), depending on the course and your profile. Singaporeans and PRs aged 40 and above may qualify for enhanced mid-career subsidies. Not every course qualifies for every scheme, so check the funding details on each course page, or use the Grant Fee Calculator.
Yes, for eligible courses. You can apply your SkillsFuture Credit through the SkillsFuture portal during registration. Check the individual course page to confirm whether it is currently eligible.
No prior experience is needed for Digital Marketing Foundations (Fundamentals). Specialist courses assume basic familiarity with the channel, and advanced courses list their prerequisites on the course page. If you are unsure where you would fit, a consultant can talk it through with you.
Individual courses are standalone one to two day workshops focused on a specific channel or skill. Certification programmes bundle related modules into a structured track leading to a specialist credential, and suit learners who want comprehensive expertise and a formally recognised credential. Selected courses are WSQ-accredited and carry a WSQ Statement of Attainment; check the individual course page.
Most courses run as in-person classroom training at 10 Anson Road, International Plaza, Singapore, with selected courses also available as online classroom sessions. Classes run from 6 to 25 participants, keeping sessions interactive and hands-on.
Yes. Equinet offers customised corporate digital marketing training for teams, scoped through a training needs consultation, with group enrolment and corporate funding guidance.
Graduates can re-attend any session from their course once within 3 years post-completion, access updated course materials for three years, and join Ask Me Anything sessions with industry practitioners. You can also join the Equinet Growth Circle, our alumni community, and receive post-course trainer support and invitations to industry events and workshops.
Still have a question?
Ask a course consultant.
If your question is not covered here, send it over and a consultant will get back to you by email.
Prefer to ask directly? +65 8020 9719
or email enquiry@equinetacademy.com
