The Marketer’s Spotlight
Tom Goh – Chief Digital Officer, In2 Ideas
Calling it ‘dumb luck’, Tom considers himself an accidental marketer who stumbled upon a marketing role in a bank, which took many turns, leading him to a life in a digital marketing agency. Today, he is the Chief Digital Officer of In2 Ideas, an experiential marketing agency. In this Marketer’s Spotlight, Tom shares that there is never a dull moment in marketing and explains what continuously inspires him to do what he does. He also talks about the 3 soft skills he thinks are extremely important when it comes to digital marketing, shares his management style, and shares his favourite campaigns (or, as he calls it, picking a favourite child). Finally, he provides advice for all entrepreneurs and marketers.
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