How to Develop Buyer Personas eBook


In this walk-through guide for developing a persona profile, we cut through the fluff and serve you real, actionable insights that you can apply directly to your business.

After reading this guide, you should be able to:

✔ Create a buyer persona with at least 5 essential parts

✔ Differentiate between a b2b and b2c persona

✔ Perform data gathering process for the creation of buyer personas

What to Expect:

✔ An analysis of types of questions to ask.

✔ Case studies, samples, and examples of real-world scenarios.

✔ A holistic and thorough persona template.

✔ Myth-busting and Frequently Asked Questions.

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