Sherman Tan

Tom Goh

Trainer Bio

Meet Sherman, Founder and Design Director of DPI Communications, a multidisciplinary design & marketing agency that has served over 2,000 clients since 2003. With more than two decades of experience as a creative and marketing professional, he brings an unparalleled blend of creativity, strategic thinking, and an understanding of integrated marketing communications, encompassing user experience design, design thinking, visual communications, corporate branding, creative graphic design, website design, digital marketing, social media strategies, agile leadership, and project management.

Over the years, Sherman has accumulated valuable experience across diverse sectors, including new startups, F&B retail, and professional services. He has carved a niche for himself. His proven track record in creative graphic design, strategic planning, and the successful execution of comprehensive marketing campaigns sets him apart.

Sherman had gained a wealth of real-world experiences working with prominent brands like Yayoi Japanese Teishoku Restaurant, Select Group, Akaria Natural Capital, Indoguna Singapore, Seorae Korean Charcoal BBQ, Hong Lian Gim Kee, MediaCorp, Tori Q, Poulet, SMUAA, CoCo Ichibanya, Tembusu Projects, Proof & Company, Teleperformance, and many others. He brings a unique perspective, offering creative design insights and implementable marketing strategies to brands that seek distinction.

Driven by a passion for education, Sherman is a certified WSQ Advanced Certificate in Learning & Performance (ACLP) trainer. His mission is to inspire and equip the next generation of creative and marketing professionals with the knowledge and abilities needed to thrive in the ever-evolving landscape.

He is currently a course developer and a trainer at Equinet Academy. He also teaches at Nanyang Academy of Fine Arts (NAFA) and M.A.D. School by Chatsworth Medi@rt Academy. His dedication to excellence in education is mirrored in his commitment to staying current with educational best practices and continuously evolving his pedagogical approach.

Sherman is not just a design and marketing maven; he is a visionary leader shaping the future of the creative and marketing landscape. His journey is a testament to the seamless fusion of creativity, strategic thinking, and a relentless pursuit of excellence.


“Ian is extremely knowledgeable in this field and generously shares practical tips and information which he also contextualises to different learners and industries. Really insightful!”

Boey Sook Yean Tammy

“Ian was very patient in answering my questions and explaining the issues I faced. He is always seeks to gather feedback to improve the course material and structure.”


“Ian is very patient and detailed in terms of his sharing of his personal experience in running ads. This is something that cannot be taught through theory.”

Tan Yu Hui

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