3-Hour Free Introductory Workshop to Facebook Advertising

Workshop Description

Facebook advertising is a great and easy way to connect with your audience, at an affordable price compared to other advertising channels out there. However, it is crucial that you understand how Facebook Ads work in order to ensure that you are spending your advertising dollars effectively and getting your message across to the right audience.

This 3-hour workshop aims to do just that by walking you through the basics of using Facebook Ads, understanding the planning process involved in Facebook Ads and finally diving into effective Facebook strategies that will achieve the results you’re looking for. We’ll also have hands-on activities that will help you get the most out of this workshop.

This workshop is perfect for business owners, marketing practitioners and working professionals who are looking to get started setting up a Facebook Advertising campaign.

Workshop Outline:

#1-   Overview of Facebook platform

#2 –  Understand the difference in Personal, Page & Group

#3 –  Setting up Facebook Ads Account

#4 –  Understanding campaign levels of Facebook Ad Strategy

#5 –  Learn actionable Facebook strategies

#6 –  Hands-on activities

Course Objectives:

By the end of the workshop, participants will be able to:

  • Create a Facebook page
  • Set up a Facebook Ads account
  • Understand Facebook Advertising objectives
  • Create an ad campaign in Facebook Ads Manager
  • Understand various effective Facebook strategies to execute


Mr Paul Lim

Paul Lim is a Certified Digital Marketing Strategist with AEP-AAE, ACTA, ICDL, ICP-MKG, NPL & Google certified. He is an experienced trainer with a strong passion for adult education, training PMETs and working adults, from middle aged to senior elderly. Paul serves his best for his learners, establishing relationships, and adding value to their education journey.

Paul has 5 years of local & overseas training experience. He had trained learners from Indonesia, Japan, Philippines, Myanmar, Sweden & Vietnam.

In addition, Paul is also an MBA Digital Marketing adjunct lecturer for 3 Business schools in Geneva, London & Zurich. He has been selected as a trainer under SGUnited Skills (SGUS) Program, a national initiative in providing industry-relevant skills & knowledge.
Prior to his overseas posting, Paul was an entrepreneur managing his own Marketing Agency which specialises in Website Development, SEO & SEM for 5 years.

Paul has a passion to help learners and organisations become more effective. He has successfully delivered programs related to Facebook Marketing, Digital Marketing, Affiliate Marketing and Website Development.


  • Appointed as ICDL Asia Accredited Tester
  • Co-author of The Entrepreneur Manifesto
  • Judge for Singapore Website Awards, 2017

Event Details

6th December 2021, Monday

2pm- 5pm

10 Anson Road, #25-08 International Plaza, Singapore 079903

Entry Fee:
Complimentary (A fully refundable $20 commitment fee will be refunded to you upon completing the workshop)

Sign Up for the Event Here: