1-Day Free Digital Marketing Career Planning Workshop (Hands-on)

Be a Digital Marketer For a Day

Workshop Overview:

Are you curious about a career in digital marketing but unsure if it’s the right path for you? Join our 1-Day Free Digital Marketing Career Planning Workshop and experience firsthand what it’s like to be a digital marketer.

This workshop offers a comprehensive introduction to the roles and responsibilities in digital marketing, allowing you to make an informed decision about your future career.

1 Day Digital Marketing Career Planning Workshop

Target Audience:

  • Aspiring digital marketers
  • Recent graduates exploring career options
  • Professionals considering a career switch to digital marketing
  • Individuals interested in understanding the digital marketing landscape

Workshop Highlights:

  • Hands-on activities with real-world digital marketing tasks
  • Guidance from experienced career consultants and trainers
  • Role-playing as digital marketing executives
  • Exposure to various digital marketing channels and platforms
  • Personalised feedback on projects
  • Networking opportunities with industry professionals

Workshop Objectives:

By the end of this workshop, you will be able to:

  • Provide a realistic experience of a digital marketer’s daily roles and responsibilities
  • Enable participants to make informed decisions about pursuing a digital marketing career
  • Offer practical, hands-on experience with digital marketing tools and platforms
  • Guide participants in choosing a specialisation within digital marketing
  • Deliver actionable tips for building a successful portfolio and CV

Workshop Outline:

1. Introduction

Instructor-led | Lecture, Ice breaker, Group activity

    • Welcome and workshop overview
    • Ice-breaking session

2. Digital Marketing Fundamentals

Instructor-led | Lecture, Case studies

    • Overview of digital marketing channels and platforms
    • Key roles and responsibilities

3. Choosing a Specialisation

Instructor-led | Lecture, Case Studies

    • Generalist vs. Specialist roles
    • Pros and cons of different career pathways

4. Hands-On Activities

Instructor-led | Lecture, Case studies, Demonstration and modelling, Practice and feedback, Role-playing

    • Digital marketing strategy
    • Social media marketing
    • Content marketing
    • Email marketing
    • Search engine optimisation
    • Digital advertising
    • Digital marketing analytics

5. Role-Playing Exercise

Instructor-led | Lecture, Role-playing, Case studies, Group activity

    • Simulating interactions with digital marketing agencies and in-house teams

6. Building Your Portfolio

Instructor-led | Lecture, Case studies

    • Tips for creating a standout portfolio and CV
    • Digital marketing interview tips

7. Wrap-Up

    • Summary and key takeaways
    • Feedback and next steps

8. Career Consultation

Instructor-led | Lecture, Consultation, Q&A

    • One-on-one sessions with career consultants and trainers
    • Q&A session


      Equinet Academy's Digital Marketing Essentials and Email Marketing Trainer - Razy Shah

      Razy Shah

      Razy is the co-founder of 2Stallions Digital Marketing Agency – an award winning digital agency with presence in Singapore, Malaysia, Indonesia and India. With over 14 years of digital marketing experience, Razy has worked on digital marketing strategies for startups, SMEs and MNCs. He has trained over 5,000 students worldwide on digital marketing and digital transformation. Razy is a sought-after speaker and is regularly invited to speak at marketing events in the region.

      Workshop Dates

      In-Person: 23 Jul 2024 (Tue), 10am – 6pm

      Online via Zoom: 14 Aug 2024 (Wed), 10am – 6pm


      Do I need any prior experience in digital marketing to attend this workshop?

      No prior experience is necessary. This workshop is designed for beginners and those considering a career switch to digital marketing.

      What should I bring to the workshop?

      Please bring your own laptop and ensure you have active Google and Facebook accounts.

      Will I receive any materials or resources after the workshop?

      Yes, you will receive digital resources and materials to help you continue learning and building your portfolio.

      How can I register for the workshop?

      Registration details will be provided on our website and through our social media channels.

      What kind of support will be available during the workshop?

      Our trainers and career consultants will be available to assist you with any questions or challenges you may face during the workshop.


      Reserve Your Seat