1-Day Introduction to Ecommerce

Introduction to E-Commerce

• E-commerce fundamentals, campaign objectives, and market trends

E-Commerce Business Models and Platforms

• Exploration of B2B, B2C, and D2C models and platform selection

Data Analytics for E-Commerce

• Evaluating campaign performance and using analytics tools for optimisation

Online Advertising and Product Promotion

• SEO, PPC, and social media advertising strategies for Ecommerce

End-to-End E-Commerce Operations

• Workflow planning, logistics, customer support, and operational refinement

Introduction to Shopify

• Overview of Shopify’s ecosystem and key features.
• Examples of successful Shopify stores.

Why Choose Shopify?

• Benefits for small businesses and entrepreneurs.
• Brief comparison with other eCommerce platforms.

Setting Up Your Shopify Store

• Step-by-Step Live Demo:
  • Selecting and applying themes.
  • Adding a homepage banner.
  • Customizing sections and elements
  • Creating a Shopify account.
  • Exploring themes and customisation elements:

Adding Products, Customizing Storefront, and Optimizing Listings

• Adding Products (Live Demo):
  • Step-by-step guide to adding product titles, descriptions, and images.
  • Using Shopify’s AI tools to optimise product listings for better visibility.
• Quick Overview of Shopify Tools:
  • Finances: Understanding Shopify’s dashboard for transactions.
  • Analytics: Tracking traffic, sales, and store performance.
  • Discounts: Setting up discount codes for promotions.

Marketing: Exploring marketing tools such as email & SMS marketing.

Payment Gateways, Shipping, and Fulfilment

• Evaluate and Implement Payment and Shipping Options:
  • Overview of Shopify’s payment gateway and shipping settings.
  • Key considerations for selecting shipping providers.
  • Research and selection of customer-centric payment and shipping solutions.

Launch Checklist and Next Steps

• Essential Pre-Launch Checklist:
  • Payment setup, shipping configuration, and testing your store.
  • Key design and functionality checks.
• Q&A and Resources:
  • Participants’ questions answered.
  • Share resources for further learning, including pre-launch guides and workshop follow-up details.

Introduction

• Brief overview of the e-commerce landscape and its importance
• Introduction to the course objectives and learning outcomes

Advanced E-commerce Strategic Planning

• Overview of data-driven e-commerce strategies
• Introduction to advanced market analysis techniques
• Mini-exercise: Identifying growth opportunities in a sample e-commerce scenario

Customer Insights and Advanced Targeting

• Introduction to advanced customer segmentation techniques
• Overview of customer lifetime value analysis
• Demonstration: Using analytics tools for deep customer insights

Advanced E-commerce Campaign Design

• Introduction to multi-channel e-commerce campaigns
• Overview of AI-driven personalisation in e-commerce
• Case study: Successful advanced e-commerce campaign

Campaign Evaluation and Optimisation

• Problem Solving
• Introduction to advanced analytics and A/B testing methodologies
• Overview of key performance indicators (KPIs) for e-commerce
• Mini-exercise: Analysing a sample e-commerce campaign

Scaling E-commerce Globally

• Brief introduction to international e-commerce challenges
• Overview of localisation and cross-border logistics

Q&A and Next Steps

• Participants’ Q&A

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