Optimise Your Website to Rank on Page One of Google
Search Engine Optimisation (SEO) is the process of optimising a website to rank highly on search engine results pages for highly targeted keywords.
Organic search is considered one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers.
So, how do you tap into this lucrative channel?
This intensive Search Engine Optimisation (SEO) certification training course covers the most up-to-date SEO marketing strategies and how to implement them to your existing businesses, enabling you to become a certified SEO strategist.
Trainees will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes, in order to better facilitate their learning.
By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, manage any third-party SEO vendors, and oversee SEO campaigns as an SEO head.
To better facilitate the learning, each course participant will be provided with a demo website for practical exercises while they also have the option to work on their own website.
Premium access SEO tools such as Ahrefs and Semrush will be provided for hands-on practice.
Tools Covered:
Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimise content and webpages to increase search rankings
In this SEO training workshop, trainees will learn:
By the end of the class, trainees will:
A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) Strategy course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing
Course Code: TGS-2019502323
Course Support Period: 29 Jan 2019 – 28 Jan 2027
This course is part of the Certified SEO Specialist (CSEOS) Programme and Certified Digital Marketing Strategist (CDMS) Programme v2.
Instructor-Led | Mode of Delivery (Lecture & Illustration)
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
Kevin is the Founder and Director of Product & Marketing for Aemorph Digital Agency. Kevin started in digital marketing, specialising in Search Engine Optimisation after leaving a career in banking and finance. With gathered since 2010, Kevin has spent hundreds of hours devising strategies and guiding his team to help clients across all industries including…
Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expand its footprint to countries like the Philippines, Malaysia and Indonesia. Ian has worked…
*Only one trainer will be facilitating per class.
Course Fee:
S$975.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$292.50 (inclusive of 9% GST) after SSG Subsidies
Check your eligible grant amount and nett payable course fees when you apply now.
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
Nett course fee payable (including 9% GST): S$487.50
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$487.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person |
17, 18 Nov 2025 (Mon, Tue)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
16, 17 Dec 2025 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
27, 28 Jan 2026 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
24, 25 Mar 2026 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
29, 30 Apr 2026 (Wed, Thu)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
16, 17 May 2026 (Sat, Sun)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| Online via Zoom |
25, 26 May 2026 (Mon, Tue)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
23, 24 Jul 2026 (Thu, Fri)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
12, 13 Sep 2026 (Sat, Sun)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
24, 25 Sep 2026 (Thu, Fri)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
24, 25 Nov 2026 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The Advanced SEO Course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.