Founder & Director of Product & Marketing, Aemorph Digital Agency
10+ Years of Expertise in Digital Marketing and SEO
Strategic SEO Consultant for Leading Global Brands
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
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Optimise Your Website to Rank on Page One of Google
Search Engine Optimisation (SEO) is the process of optimising a website to rank highly on search engine results pages for highly targeted keywords.
Organic search is considered one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers.
So, how do you tap into this lucrative channel?
This intensive Search Engine Optimisation (SEO) certification training course covers the most up-to-date SEO marketing strategies and how to implement them to your existing businesses, enabling you to become a certified SEO strategist.
Trainees will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes, in order to better facilitate their learning.
By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, manage any third-party SEO vendors, and oversee SEO campaigns as an SEO head.
To better facilitate the learning, each course participant will be provided with a demo website for practical exercises while they also have the option to work on their own website.
Premium access SEO tools such as Ahrefs and Semrush will be provided for hands-on practice.
Tools Covered:
Target Audience
Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimise content and webpages to increase search rankings
Course Highlights
In this SEO training workshop, trainees will learn:
The latest Google algorithm updates and the impact on your website rankings
What to include on any webpage to hit the 1st page of Google (complete with infographics)
How to beat the competition when it comes to keyword research
How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google, including AI integrated SEO strategies
How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
How to manage SEO campaigns in-house or through an SEO agency
And much more
Course Objectives
By the end of the class, trainees will:
Assess advantages, and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers
Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings
Develop content marketing and link building plan to rank various types of content on the organic search engine results pages
Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) Strategy course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing
Course Code: TGS-2019502323
Course Support Period: 29 Jan 2019 – 28 Jan 2027
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The Advanced SEO Course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Learn how Miuvo applied SEO best practices and maintained sales figures despite closing multiple retail outlets island-wide during the COVID-19 pandemic in Singapore, after attending Equinet Academy’s SEO course.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Chia Teck Hwee
“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.
During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.
Many thanks to Kevin for helping to kick start my SEO learning journey.”
Marcus Soh
“Impressed by how well the trainer explained the concepts in an interactive and engaging way. The trainer made sure everyone was on the same page, and the examples shared were clear, practical, and easy to understand.”
Neo Yong Chai, Benny
“Love Equinet trainers! Their professionally structured courses and real-world case studies helped me master SEO and Google Ads. I applied these skills to optimise my company’s campaigns—achieving better results and moving toward a promotion.”
Lorinda
“The course, although intensive, provides the tools and knowledge needed to be work-ready. It has helped me identify gaps in our digital assets and understand the key elements of my company’s website that require optimisation. I have also gained a clearer understanding of the importance of selecting the right keywords to optimise my company’s website, with the aim of driving more conversions in the long run.”
Nur Aishah Binte Abdullah
“I really appreciated how the trainer interacted with us and explained SEO in such a simple, easy-to-understand way. The knowledge and tips he shared helped me improve the SEO workflow at my previous job. As a result, I was able to communicate more effectively with our third-party SEO specialist, which ultimately contributed to an improvement in our quarterly ROI.”
Jeremy Gopalan
“I recently completed the SEO course at Equinet Academy, and I couldn’t be more satisfied with my experience. The course was expertly designed, blending theoretical knowledge with practical applications that have significantly enhanced my skills. The instructor was not only knowledgeable but also incredibly supportive, creating an engaging learning environment. What stood out to me was the engaging format that encouraged practical thinking.”
Charmaine Chong
“The course provides valuable technical skill sets that are rarely taught in depth at universities. I am now able to implement more accurate keywords on our website to boost my company’s rankings and visibility. I have also gained a deeper understanding of how to optimise our website effectively to achieve better search performance.”
Goh Bee Yen
“The trainer has excellent knowledge of SEO, and his explanations were very clear. I appreciate the way he reinforced newly acquired concepts for the class and his patience throughout the course. I am now better able to understand the intricacies of getting webpages ranked on Google and what it takes to improve them.”
Nelson
“I have gained valuable knowledge on how to implement SEO for my organisation’s website, which has allowed me to develop a deeper understanding of what SEO is and how it works.”
Jasmine Goh
“This course enhances marketing strategies for greater visibility and outreach. It provides fundamental knowledge of SEO, allowing me to apply what I have learnt to my event webpages to attract more visitors.”
Judy Lee Qianhui
“The course offers a great learning environment with experienced trainers who share their knowledge through practical scenarios and case studies. It has been highly useful in building brand awareness by learning how to use SEO tools and apply best practices effectively.”
Tong How Seng
“The course has enhanced my understanding of how SEO works and equipped me with knowledge I can immediately apply to improve my company’s SEO.“
Janice
“This was the right course for what I needed, offering a comprehensive overview of the various aspects of digital marketing. I will apply these learnings to ensure my company’s website is on track and in good shape. The course also helped me understand the weightage of different elements and what to prioritise or deprioritise.”
Darryl Ho Huat Heng
“I now understand the essential SEO terms and the backend process of planning for my website. I also learned how to use various tools to track and improve its ranking.”
Danielle Hong
“I now understand the process required to conduct an SEO audit and how to improve my company website’s organic traffic.”
Timothy Koh
“I can now handle SEO for my company without needing to hire an agency. I gained valuable insights and learned how to effectively utilise and analyse data from SEO tools such as SEMrush and Ahrefs.”