Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Course Description
Search Engine Optimisation (SEO) is the process of optimising a website to rank highly on search engine results pages for highly targeted keywords.
Organic search is considered one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers.
So, how do you tap into this lucrative channel?
This intensive Search Engine Optimisation (SEO) certification training course covers the most up-to-date SEO marketing strategies and how to implement them to your existing businesses, enabling you to become a certified SEO strategist.
Trainees will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes, in order to better facilitate their learning.
By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, manage any third-party SEO vendors, and oversee SEO campaigns as an SEO head.
To better facilitate the learning, each course participant will be provided with a demo website for practical exercises while they also have the option to work on their own website.
Premium access SEO tools such as Ahrefs and Semrush will be provided for hands-on practice.
Tools Covered:
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) Strategy course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing
Course Code: TGS-2019502323
Course Support Period: 29 Jan 2019 – 28 Jan 2027
Trainer
Kevin Dam
- Founder & Director of Product & Marketing, Aemorph Digital Agency
- 10+ Years of Expertise in Digital Marketing and SEO
- Strategic SEO Consultant for Leading Global Brands
Ian Ong
- Co-founder of Roots Digital | Digital Marketing Expert
- Worked with Leading Brands: Microsoft, Intel, Takashimaya, and More
- Spearheaded Campaigns for Ministry of Education, NUS Cancer Institute, Parkway Pantai
*Only one trainer will be facilitating per class.
Course Schedule
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 08, 09 May 2025 (Thu, Fri) | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 03, 04 Jun 2025 (Tue, Wed) | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 29, 30 Jul 2025 (Tue, Wed) | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 26, 27 Aug 2025 (Tue, Wed) | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 25, 26 Sep 2025 (Thu, Fri) | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 30, 31 Oct 2025 (Thu, Fri) | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 27, 28 Nov 2025 (Thu, Fri) | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 16, 17 Dec 2025 (Tue, Wed) | 9.00am - 6.00pm | Kevin Dam |
Click on the course dates above to register online.
Case Studies
522% Increase in Traffic After 6 Months of SEO Implementation
Discover how successful SEO implementation can lead to a 522% increase in traffic within just 2 months. Read our case study to learn more!
3x Increase in Google Traffic After Implementing SEO
Muslim.sg was able to increase its traffic by 3X with the help of a robust SEO strategy after attending Equinet Academy's SEO clinic sessions.
Local Wellness Product Company Maintained Sales Targets Through SEO Despite the Covid-19 Pandemic
Learn how Miuvo applied SEO best practices and maintained sales figures despite closing multiple retail outlets island-wide during the COVID-19 pandemic in Singapore, after attending Equinet Academy’s SEO course.
How A Storage Company Increased Organic Search (SEO) Traffic by 1.5X
Learn how this storage company enhanced its traffic by 1.5X through effective SEO strategy.
SingHealth’s HealthXchange Portal SEO Rankings Increased After an SEO Site Revamp
Learn how HealthXchange portal maintained high SEO ranking during change of domain.
You’re in Good Company
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Chia Teck Hwee
“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.
During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.
Many thanks to Kevin for helping to kick start my SEO learning journey.”
Neo Yong Chai, Benny
“Love Equinet trainers! Their professionally structured courses and real-world case studies helped me master SEO and Google Ads. I applied these skills to optimise my company’s campaigns—achieving better results and moving toward a promotion.”
Nur Aishah Binte Abdullah
“I really appreciated how the trainer interacted with us and explained SEO in such a simple, easy-to-understand way. The knowledge and tips he shared helped me improve the SEO workflow at my previous job. As a result, I was able to communicate more effectively with our third-party SEO specialist, which ultimately contributed to an improvement in our quarterly ROI.”
“I recently completed the SEO course at Equinet Academy, and I couldn’t be more satisfied with my experience. The course was expertly designed, blending theoretical knowledge with practical applications that have significantly enhanced my skills. The instructor was not only knowledgeable but also incredibly supportive, creating an engaging learning environment. What stood out to me was the engaging format that encouraged practical thinking.”