Equinet Academy

Certified Ecommerce Specialist (CES) Programme

Launch, Optimise, and Grow a Profitable Ecommerce Business

Programme Overview

E-commerce is rapidly transforming how businesses operate, offering unprecedented opportunities for growth. Whether you’re an aspiring entrepreneur, a seasoned marketer, or a business professional, the Certified Ecommerce Specialist (CES) Programme provides the comprehensive training needed to thrive in the dynamic online marketplace.

This 7-day programme is divided into four modules covering essentials, marketplaces, Shopify, and advanced strategies. Through expert-led sessions, hands-on projects, and actionable insights, you’ll gain the confidence to build, manage, and scale a successful e-commerce business.

Programme Highlights

Comprehensive Curriculum: Cover foundational knowledge, marketplace management, Shopify development, and advanced strategies.
Hands-On Training: Apply concepts through real-world case studies, practical exercises, and guided projects.
Expert-Led Sessions: Learn from experienced e-commerce practitioners with proven track records.
Cutting-Edge Tools: Explore analytics, platform dashboards, and optimisation techniques to stay competitive.

Programme Outcomes

Upon completion of this 7-day ecommerce programme, you will:

Build a strong foundation in e-commerce platforms, tools, and business models.
Optimise marketplace stores for greater visibility and sales.
Develop a professional Shopify store with advanced features.
Create data-driven campaigns that deliver measurable results.
Scale your business internationally with strategic insights and best practices.

Certification

Participants who complete the programme with at least 75% attendance rate and passing all assessments will receive the Certified Ecommerce Specialist (CES) certificate, a credential that highlights your expertise in managing and scaling e-commerce businesses.

Programme Structure and Key Topics

E-commerce Essentials (1 Day)

Introduction
Understand the foundations of e-commerce, including the latest trends, tools, and business models shaping the industry. This module equips you with the knowledge to set up and operate your first online business.

Key Learning Objective
Learn to establish e-commerce operations, utilise essential tools, and optimise workflows.

Key Topics

Overview of e-commerce and its evolution: Understand B2C, B2B, and D2C models.
Market trends and consumer behaviour shaping e-commerce today.
Selecting the right e-commerce platform for your business needs.
Payment systems, order fulfilment, and logistics workflows.
Introduction to e-commerce tools for operations and marketing.
Setting measurable goals for customer acquisition and retention.
Campaign management basics, including schedules and messaging.
Data analytics overview: Key performance metrics and tools.
And more

Explore Ecommerce Essentials Module

E-commerce Marketplaces (Shopee & Lazada) (2 Days)

Introduction
Dive into marketplace ecosystems like Lazada and Shopee, mastering the tools and techniques to drive traffic, optimise listings, and increase sales.

Key Learning Objective
Optimise marketplace stores and manage campaigns effectively to enhance performance.

Key Topics

Overview of marketplace ecosystems: Shopee, Lazada, Amazon, and Zalora.
Setting up an online store: Storefront design, product listing, and inventory management.
Advanced product listing strategies to boost visibility and conversions.
Leveraging marketplace advertising tools for promotions and discounts.
Utilising marketplace analytics to track performance and refine campaigns.
Customer segmentation and targeting using marketplace data.
Managing customer feedback and reviews to improve store credibility.
Budgeting and resource allocation for marketplace campaigns.
Cross-border trade strategies and regulatory considerations for marketplaces.
And more

Explore Ecommerce Marketplaces (Shopee & Lazada) Module

Shopify Store Creation (2 Days)

Introduction
Discover how to design, customise, and optimise a Shopify store that aligns with your brand and customer expectations. This module covers the technical and strategic aspects of Shopify store management.

Key Learning Objective
Build, design, and manage a Shopify store with SEO, payment gateways, and inventory systems.

Key Topics

Overview of Shopify: Platform features, benefits, and use cases.
Shopify store setup: Configuring basic settings and aligning with organisational guidelines.
Theme selection and customisation for an engaging and mobile-responsive storefront.
Advanced UX and UI design principles for improved customer experience.
Product listing management: SEO strategies for metadata, tags, and descriptions.
Inventory management best practices for seamless operations.
Payment gateways: Selecting and configuring options for various customer preferences.
Shipping workflows and fulfilment processes to enhance efficiency.
Shopify analytics: Understanding metrics like sales, traffic, and conversions.
Integrating Shopify apps and plug-ins to improve functionality and performance.
And more

Explore Shopify Store Creation Module

E-commerce Strategy (2 Days)

Introduction
Learn advanced strategies to scale your business globally, optimise campaigns, and make data-driven decisions to maximise ROI.

Key Learning Objective
Develop global expansion plans and optimise campaigns using advanced analytics.

Key Topics

Creating comprehensive e-commerce strategies aligned with business objectives.
Advanced customer segmentation and targeting techniques for precision marketing.
Designing high-performing campaigns across multiple channels.
Incorporating AI-driven personalisation and dynamic pricing strategies.
Attribution modelling and A/B testing for campaign evaluation.
Optimising campaigns using advanced analytics platforms.
Scaling internationally: Localisation strategies and cross-border logistics.
Navigating regulatory challenges and global payment systems.
Building long-term customer relationships through retention strategies.
Developing a roadmap for continuous performance improvement.
And more

Explore Ecommerce Strategy Module

Instructor

Alan Lee

20+ Years of Cross-Industry Experience
Co-founder of Klosh Pte. Ltd.
Achieved 700% Omnichannel Retail Growth in 2 Years

Avantika Jain

Experienced Digital Commerce Leader
Former General Manager at Fave (PineLabs Group)
Former Head of DRM & Campaigns at Lazada (Alibaba Group)

Jessica Bong

Founder of Soodo, an eCommerce Growth Partner
10+ Years of Hands-On Experience in eCommerce
Built & Scaled Multiple Six-Figure Brands Across Various Industries

Jethro Xu

eCommerce Strategist and Digital Marketing Mentor
Fractional CMO for High-Growth Startups Across 4 Continents
Founder of JET.AVE and Agency Head at Metric Digital

Programme Fees

Module 1: Ecommerce Essentials
Course Fee: ~~S$488.00~~ $390.40 (inclusive of 9% GST)

Module 2: Ecommerce Marketplaces (Shopee & Lazada)
Course Fee: ~~S$488.00~~ $390.40 (inclusive of 9% GST)

Module 3: Shopify Store Creation
Course Fee: ~~S$488.00~~ $390.40 (inclusive of 9% GST)

Module 4: WSQ Ecommerce Strategy
Course Fee: ~~S$990.00~~ S$$792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)

Certified Ecommerce Specialist Programme
Course Fee: S$1,408.80 (inclusive of 9% GST)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
In-Person	10 Jul 2025 to 01 Aug 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	09 Sep 2025 to 01 Oct 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	13 Nov 2025 to 05 Dec 2025	9.00am - 6.00pm	Multiple Trainers

Click on the course dates above to register online.

Frequently Asked Questions (FAQ)

Who should attend this programme?

This programme is ideal for entrepreneurs, digital marketers, freelancers, e-commerce professionals, and consultants seeking actionable skills to thrive in the online marketplace.

Are there prerequisites for this programme?

No prior experience in e-commerce is required. However, having experience in shopping online will be advantageous.

What tools or equipment will I need?

You will need a laptop with internet access. Accounts for platforms like Shopify and relevant marketplaces will be required during the hands-on sessions. We will facilitate the creation of the accounts and provide premium access where required for the duration of the module(s).

How is the programme delivered?

The programme is conducted in-person over 7 days, combining interactive lectures, hands-on workshops, case studies, and group discussions to ensure a well-rounded learning experience.

Can I apply what I learn immediately?

Absolutely! The programme focuses on practical, hands-on skills that can be directly implemented in your business or role.

Are there networking opportunities during the programme?

Yes, the programme encourages collaboration and interaction among participants, creating opportunities to network with peers, trainers, and industry experts.

Are there any assessments or exams?

Yes, assessments include practical projects and case studies to evaluate your understanding and application of the concepts learned during the programme.

How long do I have access to course materials?

You will have access to digital course materials and resources for up to 3 years post-course to facilitate ongoing learning.

What if I have questions after the programme?

Our trainers and support team are available to assist you post-course. You can also engage with the alumni network for ongoing support and insights.

Can I attend specific modules instead of the entire programme?

Yes. However, it is highly recommended to enrol into the programme as a complete package to ensure you benefit from the comprehensive structure and content.