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Digital Ad Dollars Saved
Frustrated by investing thousands of dollars with a vendor/agency and not getting any leads?
Learn from first-hand experience and sharing how you can overcome these common challenges that estate agents face!
In an ever-evolving real estate landscape, mastering the art of digital marketing is non-negotiable. Our 2-Day Intensive Estate Agent Digital Marketing course, tailored for real estate agents in Singapore, focuses on equipping you with a strong foundation to run profitable Google Ads and Facebook Ads campaigns.
On the first day, we delve deep into the world of Google Ads. You’ll learn how to create and manage highly targeted campaigns that capture the attention of prospective buyers and sellers. We’ll explore keyword selection, bidding strategies, ad copywriting techniques, and campaign optimisation to ensure your listings appear at the top of Google’s search results.
The second day is all about harnessing the power of Facebook Ads. You’ll discover how to craft visually appealing ads, target specific demographics, and leverage Facebook’s extensive user data to reach potential clients.
As an estate agent in this competitive digital marketing landscape, we will also share with you easy to implement techniques to help safeguard your precious advertising budget from being consumed by competitors.
By the end of this course, you’ll possess the knowledge and practical skills required to create effective Google Ads and Facebook Ads campaigns tailored to the real estate market in Singapore. Elevate your digital marketing game and drive leads, ensuring your success in today’s competitive real estate industry.
Target Audience
Real estate agents who would like to be equipped with skills to run effective digital marketing campaigns or be more confident in managing a digital marketing vendor.
Course Highlights
In this 2-Day Intensive Estate Agent Digital Marketing course, you will learn:
How to set up Google Ads Search Campaigns to effectively generate high-intent leads for new launch projects
How to effectively target and segment different property buyer groups through Facebook Ads
How to interpret key metrics to help you gradually lower your Cost-Per-Click bids and Cost-Per-Lead, and when to use automated bidding strategies to get better results
How to create highly relevant ad copies and leverage on free tools to create visually appealing ads to attract property buyers
How to show your ads to genuine property buyers and prevent your competitors from exhausting your precious ad budget
And much more
Course Objectives
By the end of the class, trainees will be able to:
Set up an effective Google Search Ads campaign to generate high-intent property buyer leads
Analyse key Google Search Ads metrics to determine new launch projects momentum and opportunities by looking at search demand and competition
Apply custom audiences, lookalike audiences, and core audiences with the Facebook Audience creation tool to target relevant property buyer groups
Improve clickthrough rates by developing relevant ad copies and visually appealing images to generate demand and higher quality leads
Leverage tools that can simplify creation of digital marketing assets to save time and advertising costs
Certifications
A SkillsFuture WSQ Statement of Attainment (SOA) under the Skills Framework TSC Integrated Marketing and Certificate of Achievement issued Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Advertising course assessment and achieved at least 75% course attendance.
Check your eligible grant amount and nett payable course fees when you sign up now.
FAQs
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Re-Attend the Course Once Within 3 Years
Forgotten what you’ve learnt after some time? Resit and re-experience the entire course in-person or online.
3-Year Access to the Courseware via Our LMS
Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.
Post-Training Mentoring with Industry Experts
Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.
Lifetime Access to Community Support Group
Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.
You’re in Good Company
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Ron
“I recently had the privilege of participating in a Digital Marketing course for real estate agents led by the brilliant XB, and I’m compelled to share what an exceptional experience it was. XB brought a level of expertise, enthusiasm, and practical knowledge that truly set this course apart, with a laser focus on Google Ads and Facebook marketing strategies tailored specifically for real estate professionals.
XB’s deep understanding of the intricacies of digital marketing in the real estate sector was evident from the get-go. The course content was not only comprehensive but also incredibly relevant, keeping pace with the latest trends and techniques in the dynamic world of online marketing. The concentration on Google Ads and Facebook marketing was precisely what I needed to elevate my real estate game in the digital space.
One of the standout features of XB’s teaching style was the ability to break down complex concepts into digestible, actionable steps. The real-world examples shared during the sessions resonated with our daily challenges as real estate agents, making the learning experience not only educational but also immediately applicable to our work.
XB’s commitment to creating a collaborative and engaging learning environment was evident throughout the course. The small class size allowed for personalized attention, and XB’s willingness to address our specific queries ensured that no stone was left unturned. The interactive nature of the sessions, coupled with practical exercises, made the entire learning journey enjoyable and interactive.
The course materials provided by XB were not only well-organized but also served as valuable references that I continue to revisit. The hands-on exercises and live demonstrations solidified my understanding of Google Ads and Facebook marketing, giving me the confidence to implement these strategies effectively.
Highly Recommend!”
Clement Chew
“Thanks for the tutorial. My Facebook ad is running perfect. The 2nd Ad Set we created reaps good results. I’m getting 3 times more leads.”
Ken Tay
“In April and May, my Google Ads cost the same but leads only averaged about 5-8 per month. After your help, with the same Budget, I got double the number of clicks and more than 40 leads in June alone.”