Founder of Awesome Sauce – Digital Strategy Consultancy
Former Global Social Lead at Razer & Digital Marketing Lead at Starbucks Singapore
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
Facebook has dominated the social media space and is currently the most-used social media platform worldwide. With billions of users on Facebook, utilising it as a marketing tool has become the norm.
This 2-day intensive Facebook and Instagram Marketing course will enable trainees to develop a Facebook and Instagram marketing strategy, launch compelling Facebook and Instagram marketing and advertising campaigns to drive leads/increase brand awareness, and review and optimise performance.
Through a mix of real world case studies, group work/discussions and hands-on implementation, trainees will gain practical knowledge and develop confidence in creating, running and managing Facebook and Instagram marketing campaigns.
Target Audience
Marketing Executives, Digital Marketing Managers, Social Media Managers, Business Owners, and individuals who manage and implement Facebook Marketing and Advertising on a day to day basis.
Course Highlights
In this 2-day Facebook & Instagram Marketing course, you will learn:
How to make use of Facebook marketing channels (Groups, Offers, Events, Marketplace) to market your business & products for free
How to utilise Facebook Audience Insights to better understand your potential customers and build relevant audiences for ad targeting campaigns
How to create multiple Facebook and Instagram ad campaigns from ground up, with step-by-step instructions and guidance from an industry expert
How to select the right advertising campaign objectives (Brand Awareness, Reach, Traffic, Lead Generation, Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing attractive ad copy, designing visually-captivating creatives, and delivering compelling promotions
How to build powerful marketing audiences on Facebook and Instagram, segment and target them effectively to produce positive return on investment
How to develop and implement Facebook ad retargeting strategies
Facebook Marketing Analytics: What to measure, how to analyse reports, and what to do with the insights
How to deploy A/B testing strategies and implement continuous optimisation
Course Objectives
This Facebook and Instagram Marketing course is designed to equip learners with practical knowledge and skills in developing a Facebook marketing strategy and executing Facebook advertising campaigns.
By the end of this course, you will be able to:
Review Meta assets (Facebook and Instagram Pages) and interpret page insights
Develop a Meta marketing strategy that takes into account marketing mix, competition, business objectives and KPIs
Select Facebook marketing channels (Groups, Offers, Events, Marketplace) to market a business’s products and services for free
Define Meta Advertising objectives (brand awareness, lead generation, conversion, awareness, traffic, engagement, leads, app promotion and sales).
Brainstorm & ideate on relevant interests to target using the B.A.P framework
Set up a Facebook and Instagram Advertising campaign in alignment to marketing strategies, operation plans and budgets
Create and define custom audiences, lookalike audiences, and core audiences with the Meta Audience creation tool for better ad targeting
Develop and implement Facebook and Instagram ad retargeting strategies
Recommend key metrics to measure from Meta Ads Manager
Interpret campaign data from Meta Ads Manager and make recommendations to optimise campaign performance
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Meta Marketing (Facebook and Instagram) course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management
Course Code: TGS-2022015223
Course Support Period: 19 Aug 2022 – 18 Aug 2026 (In-person & Synchronous E-Learning)
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Yes. You will be required to have an active Facebook account before the course starts.
You do not need to create a Facebook page prior to attending the course as during the course you will be taught, step by step, how to create a Facebook page.
Yes, this course covers running advertisements on Instagram and you will most certainly be able to run ads for Instagram after attending this course.
No, you do not need to have a business or a personal website for this course as you will be running ad simulations for a dummy website. However, if you do have an existing website you would like to run ads for, you may simulate running ads for it during the hands-on practical sessions.
This course focuses primarily on the Facebook platform and goes in-depth into the various features used by marketers (Ads, Events, Groups, Pages, Marketplace, Offers).
The WSQ Social Media Marketing Course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.
The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On average, what we have seen is that the CPC (cost per click) cost for Facebook advertising ranges from $0.23 SGD to $5.15 SGD per click. Similarly, the CPM (cost per 1000 impression) cost for Facebook advertising ranges from $2.07 SGD to $59.72 SGD per CPM.
So the short answer is that the cost of advertising on Facebook really depends on many different factors. There’s no single fixed cost figure that you can accurately benchmark with.
Read this article to understand the factors involved that might affect the costs of advertising on Facebook.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Wong Weiherng Wilson
“Attending Equinet Academy has been a game-changer for me professionally. The structured, hands-on approach to digital marketing helped me gain expertise in areas like Google Ads and Facebook/Instagram marketing. The instructors provided valuable insights into campaign management, ad optimization, and advanced targeting, which I have applied directly to my work. As a result, I now manage ads more efficiently, achieve higher conversion rates, and optimize campaigns with better precision. This has led to an overall increase in productivity and ROI. I would highly recommend Equinet Academy to anyone looking to upskill or refine their digital marketing abilities, as the knowledge and skills imparted are practical, actionable, and relevant to current industry standards.”
Fadhil Fo’ad
“Very in-depth lessons that are highly actionable and can be applied immediately. The course has increased my understanding of the importance of the marketing funnel and how it can positively improve any business. Specific and actionable steps are being taught in the class. The course lecturer, Hatta, is also very engaging throughout the class, ensuring that every student understands every concept being taught.”
Tan Chen Lin Serena
“I have learned and now understand more in-depth how the entire marketing campaign runs and functions. It was the clearest and most detailed class I have ever had. An enjoyable class as well.”
Siti Mahmudah
“The course helped me refine my research, audience understanding, and content strategy. I am now more competent in Meta Ads.
