Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Course Description
Email marketing has been around for a long time. Despite the rise of social media platforms like TikTok and Instagram, it remains one of the most effective tools in a marketer’s toolkit. In fact, for every $1 spent, email marketing generates an average return of $38 (ROI).
In this 2-day hands-on course on Email Marketing & Marketing Automation, participants will uncover powerful strategies for designing, executing, and optimising both manual and automated email campaigns. They will gain a strong understanding of email marketing automation platforms and learn how to streamline customer lifecycle communication to drive engagement and revenue.
Through a blend of strategy, content planning, and technical setup, participants will learn to set up lead generation and nurturing campaigns from the ground up. The course will also explore key automation techniques such as trigger-based flows, drip campaigns, lead scoring, and dynamic content personalisation.
Hands-on practice with leading tools like Mailchimp will give participants real-world experience in building, automating, and analysing email campaigns that convert.
Lead Acquisition and Segmentation Process
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Email Marketing & Marketing Automation course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management
Course Code: TGS-2022013776
Course Support Period: 24 May 2022 – 23 May 2026
Trainer
Razy Shah
- 20+ Years of Industry Experience
- Co-founder of 2Stallions Digital Marketing Agency
- Gold Award for Excellence in Pivot Marketing at the Marketing Excellence Awards in 2022
Avantika Jain
- Experienced Digital Commerce Leader
- Former General Manager at Fave (PineLabs Group)
- Former Head of DRM & Campaigns at Lazada (Alibaba Group)
Course Schedule
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 16, 17 Jun 2025 (Mon, Tue) | 9.00am - 6.00pm | Razy Shah |
| In-Person | 10, 11 Jul 2025 (Thu, Fri) | 9.00am - 6.00pm | Avantika Jain |
| In-Person | 04, 05 Sep 2025 (Thu, Fri) | 9.00am - 6.00pm | Avantika Jain |
| In-Person | 10, 11 Nov 2025 (Mon, Tue) | 9.00am - 6.00pm | Avantika Jain |
Click on the course dates above to register online.
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Testimonials
“It has enhanced my knowledge of marketing beyond what I previously knew. I learned how to strategise my emails better to achieve higher click rates and open rates, as well as what to avoid when sending emails. The trainer also introduced me to new and avant-garde software for seamless email automation, helping me track my organisation’s performance and analyse analytics to improve future emails.”
“Practical skills were taught, and I learned more about marketing automation. The course has equipped me with the knowledge to kickstart email marketing campaigns.”
Low Jat Leng
“An enjoyable course that has given me adequate grounding in email marketing and automation. Razy is a helpful and friendly trainer who is able to share his industry experience.”
“The trainer was engaging and shared as much as he could from his experience and expertise. I learned more about marketing automation in the email process. The educators here have many years of relevant industry experience and are well-trained.“
“Trainer was professional and proficient in the subject matter. Trainer was also attentive and even went beyond to tweak the training materials for participants to relate better on the application of the strategies in their own work.”