Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Build and Execute Advanced Ecommerce Strategies That Drive Growth
Course Description
Master the art of e-commerce strategy with our Advanced E-commerce Strategy Course, designed for professionals and entrepreneurs looking to scale their online businesses globally. This comprehensive programme builds on foundational e-commerce knowledge, focusing on advanced techniques in strategic planning, customer insights, campaign optimisation, and cross-border operations. Learn how to create data-driven strategies that drive conversions, improve customer satisfaction, and deliver measurable results for your online store.
Explore critical topics such as advanced analytics, customer segmentation, and e-commerce campaign evaluation tools. This course provides hands-on opportunities to develop actionable optimisation plans, implement high-performing campaigns, and leverage industry-leading tools like Shopify, various Google solutions (including, but not limited to, Google Ads, Google Data Studio, and Google Merchant Center), and popular social media platforms like TikTok, Pinterest, Reddit, and even Twitch. Whether it’s enhancing user experience or expanding to international markets, you’ll acquire the skills to overcome complex e-commerce challenges and scale with confidence.
By the end of this course, you will have the expertise to create impactful e-commerce strategies tailored to your business goals. Gain valuable insights into global customer behaviours, refine your campaign mechanics, and develop an optimisation roadmap that ensures your online store remains competitive in the ever-evolving digital landscape.
Target Audience
This course is ideal for:
- E-commerce Professionals: Looking to refine and scale their strategic capabilities.
- Entrepreneurs and Business Owners: Expanding their online stores globally or enhancing operations.
- Digital Marketers: Seeking advanced knowledge in e-commerce analytics, targeting, and optimisation.
- Freelancers and Consultants: Wishing to offer comprehensive e-commerce solutions to clients.
Course Highlights
In this Ecommerce Strategy course, you will:
- Create and execute advanced e-commerce strategies tailored to organisational goals.
- Utilise customer insights to build detailed personas and improve targeting.
- Design and optimise high-performing e-commerce campaigns with measurable outcomes.
- Evaluate campaign performance using advanced analytics tools and data-driven methods.
- Scale your business globally with cross-border strategies and platform optimisation.
Course Objectives
By the end of the class, trainees will be able to:
- Develop advanced e-commerce strategies aligned with organisational goals and market trends.
- Establish measurable campaign objectives and key performance indicators (KPIs) to track success.
- Utilise customer insights and segmentation techniques to improve targeting and user experience.
- Evaluate campaign performance and recommend optimisation strategies using advanced analytics.
- Create global expansion strategies and refine online mechanics to scale e-commerce businesses effectively.
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – E-Commerce Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Strategy course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework E-Commerce Campaign Management.
Course Code: TGS-2023021898
Course Support Period: 06 Jun 2023 – 06 Dec 2027
Course Outline
LU1: Advanced E-commerce Strategic Planning
Topics Covered
- Advanced market analysis techniques
- Competitive positioning in saturated markets
- Omnichannel integration strategies
- Developing data-driven growth strategies
- Aligning eCommerce strategies with emerging market trends
- Setting benchmarks against industry leaders
- Creating a framework for continuous performance improvement
- Implementing real-time (or near real-time) performance monitoring systems
Instructional Methods
- Direct Instruction (Interactive Lecture)
- Case Studies
- Demonstration and Modelling
- Problem Solving
- Action Planning
LU2: Customer Insights and Advanced Targeting in E-commerce
Topics Covered
- Advanced customer segmentation techniques
- Customer lifetime value analysis
- Identifying and targeting high-value customer segments
- Cross-cultural customer behaviour in global eCommerce
- Net Promoter Score (NPS) analysis
- Sentiment analysis of customer feedback
- Proactive customer satisfaction strategies
- Linking customer satisfaction to financial performance
- Creating detailed buyer personas for high-value segments
- Implementing predictive customer segmentation
Instructional Methods
- Direct Instruction (Interactive Lecture)
- Case Studies
- Demonstration and Modelling
- Problem Solving
LU3: Advanced E-commerce Campaign Design and Optimisation
Topics Covered
- Aligning campaign objectives with overall business strategy
- Balancing short-term and long-term campaign objectives
- Objectives for cross-channel and multi-touch campaigns
Instructional Methods
- Direct Instruction (Interactive Lecture)
- Case Studies
- Problem Solving
- Action Planning
LU4: Evaluation and Improvement of E-commerce Campaigns
Topics Covered
- Advanced analytics platforms for eCommerce
- A/B testing and multivariate testing methodologies
- Attribution modeling for complex customer journeys
- Predictive analytics in campaign evaluation
- Conducting in-depth funnel analysis
- Assessing the effectiveness of personalisation strategies
- Evaluating the synergy between different campaign elements
- Analysing cross-platform customer journey
- Evaluating ROI of different digital channels
- Evaluating the effectiveness of omnichannel strategies
- Developing data-driven optimisation strategies
- Creating a roadmap for implementing complex changes
- Balancing short-term fixes with long-term strategic improvements
- Recommending advanced technologies to enhance online mechanics
Instructional Methods
- Direct Instruction (Interactive Lecture)
- Case Studies
- Demonstration and Modelling
- Problem Solving
- Action Planning
LU5: Scaling Advanced E-commerce Businesses Globally
Topics Covered
- Language considerations and translation best practices
- Adapting product offerings for different markets
- Localising pricing and payment methods
- Partnering with local logistics providers
- Understanding international payment preferences
- Data protection and privacy laws (e.g., GDPR)
- Consumer rights in different countries
- Adapting marketing messages for different cultures
- Leveraging local social media platforms
- Marketing strategies for international markets
- Managing multiple storefronts and backends
- Implementing geo-targeting and personalisation
- Hiring and managing international staff
- Outsourcing vs. local hiring decisions
- Key metrics for international e-commerce success
- Adapting and optimising strategies based on global data
Instructional Methods
- Direct Instruction (Interactive Lecture)
- Case Studies
- Demonstration and Modelling
- Problem Solving
Jethro Xu is the Founder of JET.AVE, Agency Head at Metric Digital, and fractional Chief Marketing Officer at several startups. With close to two decades of experience in marketing and eCommerce, Jethro has helped build and scale many eCommerce storefronts, both for himself and his clients. His eCommerce experience is varied, and ranges from consumer electronics and movie paraphernalia, to flowers and healthcare products, and everything in between! His portfolio of eCommerce clients also includes companies at every stage of business maturity, from startups with a single product, to established multinational brands trying to expand into new markets.
Course Fees & Fundings
Course Fee:
S$990.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies
Check your eligible grant amount and nett payable course fees when you apply now.
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$495.00
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$495.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Course Schedule
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person |
04, 05 Dec 2025 (Thu, Fri)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
| In-Person |
22, 23 Jan 2026 (Thu, Fri)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
| In-Person |
17, 18 Mar 2026 (Tue, Wed)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
| In-Person |
21, 22 May 2026 (Thu, Fri)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
| In-Person |
27, 28 Jun 2026 (Sat, Sun)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
| In-Person |
13, 14 Jul 2026 (Mon, Tue)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
| In-Person |
17, 18 Sep 2026 (Thu, Fri)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
| In-Person |
24, 25 Oct 2026 (Sat, Sun)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
| In-Person |
17, 18 Nov 2026 (Tue, Wed)
|
8.30am - 6.30pm | Jethro Xu Apply Now |
Frequently Asked Questions (FAQs)
This Advanced eCommerce Strategy course is ideally suited for business owners and entrepreneurs who have been running an eCommerce shop for a year or two but have reached a plateau in their sales numbers, as well as marketing managers looking to enhance their skills in advanced eCommerce strategies. It’s also perfect for solopreneurs who want to take their online business to the next level.
Students do not require extensive prior experience to take this Advanced eCommerce Strategy course. However, some basic knowledge and experience are recommended:
- Basic knowledge of business strategy and operations
- Familiarity with digital technologies including, but not limited to, basic analytics tools, social media channels, and eCommerce shops
- Experience running an eCommerce shop for about a year or two
- Basic understanding of digital marketing concepts
The course consists of interactive lectures, case studies, hands-on demonstrations, and collaborative exercises. Participants will engage in practical activities to apply their learning and gain real-world insights.
This course covers advanced e-commerce strategies, customer insights, campaign design and optimisation, performance evaluation, and global scaling techniques. It’s designed to help established online retailers overcome plateaus and accelerate growth.
The course duration is two days, with a total of 16 hours of instruction and activities, culminating in assessments to gauge participants’ understanding.
Assessments will be conducted through a case study written assessment and an individual project or written assessment to evaluate participants’ practical skills and theoretical knowledge gained during the course.
Yes, participants will receive a certificate of completion, which can enhance your professional credentials and demonstrate your expertise in eCommerce marketplace management.
Absolutely! The course encourages collaboration and interaction among participants, providing opportunities to network and share experiences with peers from various sectors.
Participants will leave with actionable insights and practical skills that can be directly applied to their eCommerce operations, helping to improve their strategies and drive business growth.
For any additional inquiries or to discuss specific learning goals, feel free to contact us for assistance.