Fractional CMO for High-Growth Startups Across 4 Continents
Founder of JET.AVE and Agency Head at Metric Digital
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
Master the art of e-commerce strategy with our Advanced E-commerce Strategy Course, designed for professionals and entrepreneurs looking to scale their online businesses globally. This comprehensive programme builds on foundational e-commerce knowledge, focusing on advanced techniques in strategic planning, customer insights, campaign optimisation, and cross-border operations. Learn how to create data-driven strategies that drive conversions, improve customer satisfaction, and deliver measurable results for your online store.
Explore critical topics such as advanced analytics, customer segmentation, and e-commerce campaign evaluation tools. This course provides hands-on opportunities to develop actionable optimisation plans, implement high-performing campaigns, and leverage industry-leading tools like Shopify, various Google solutions (including, but not limited to, Google Ads, Google Data Studio, and Google Merchant Center), and popular social media platforms like TikTok, Pinterest, Reddit, and even Twitch. Whether it’s enhancing user experience or expanding to international markets, you’ll acquire the skills to overcome complex e-commerce challenges and scale with confidence.
By the end of this course, you will have the expertise to create impactful e-commerce strategies tailored to your business goals. Gain valuable insights into global customer behaviours, refine your campaign mechanics, and develop an optimisation roadmap that ensures your online store remains competitive in the ever-evolving digital landscape.
Target Audience
This course is ideal for:
E-commerce Professionals: Looking to refine and scale their strategic capabilities.
Entrepreneurs and Business Owners: Expanding their online stores globally or enhancing operations.
Digital Marketers: Seeking advanced knowledge in e-commerce analytics, targeting, and optimisation.
Freelancers and Consultants: Wishing to offer comprehensive e-commerce solutions to clients.
Course Highlights
Create and execute advanced e-commerce strategies tailored to organisational goals.
Utilise customer insights to build detailed personas and improve targeting.
Design and optimise high-performing e-commerce campaigns with measurable outcomes.
Evaluate campaign performance using advanced analytics tools and data-driven methods.
Scale your business globally with cross-border strategies and platform optimisation.
Course Objectives
By the end of the class, trainees will be able to:
Develop advanced e-commerce strategies aligned with organisational goals and market trends.
Establish measurable campaign objectives and key performance indicators (KPIs) to track success.
Utilise customer insights and segmentation techniques to improve targeting and user experience.
Evaluate campaign performance and recommend optimisation strategies using advanced analytics.
Create global expansion strategies and refine online mechanics to scale e-commerce businesses effectively.
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Strategy course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management.
Course Code: TGS-2023021898
Course Support Period: 06 Jun 2023 – 06 Dec 2027
Course Outline
Topics Covered
Advanced market analysis techniques
Competitive positioning in saturated markets
Omnichannel integration strategies
Developing data-driven growth strategies
Aligning eCommerce strategies with emerging market trends
Setting benchmarks against industry leaders
Creating a framework for continuous performance improvement
Implementing real-time (or near real-time) performance monitoring systems
Instructional Methods
Direct Instruction (Interactive Lecture)
Case Studies
Demonstration and Modelling
Problem Solving
Action Planning
Topics Covered
Advanced customer segmentation techniques
Customer lifetime value analysis
Identifying and targeting high-value customer segments
Cross-cultural customer behaviour in global eCommerce
Net Promoter Score (NPS) analysis
Sentiment analysis of customer feedback
Proactive customer satisfaction strategies
Linking customer satisfaction to financial performance
Creating detailed buyer personas for high-value segments
Implementing predictive customer segmentation
Instructional Methods
Direct Instruction (Interactive Lecture)
Case Studies
Demonstration and Modelling
Problem Solving
Topics Covered
Aligning campaign objectives with overall business strategy
Balancing short-term and long-term campaign objectives
Objectives for cross-channel and multi-touch campaigns
Instructional Methods
Direct Instruction (Interactive Lecture)
Case Studies
Problem Solving
Action Planning
Topics Covered
Advanced analytics platforms for eCommerce
A/B testing and multivariate testing methodologies
Attribution modeling for complex customer journeys
Predictive analytics in campaign evaluation
Conducting in-depth funnel analysis
Assessing the effectiveness of personalisation strategies
Evaluating the synergy between different campaign elements
Analysing cross-platform customer journey
Evaluating ROI of different digital channels
Evaluating the effectiveness of omnichannel strategies
Developing data-driven optimisation strategies
Creating a roadmap for implementing complex changes
Balancing short-term fixes with long-term strategic improvements
Recommending advanced technologies to enhance online mechanics
Instructional Methods
Direct Instruction (Interactive Lecture)
Case Studies
Demonstration and Modelling
Problem Solving
Action Planning
Topics Covered
Language considerations and translation best practices
Adapting product offerings for different markets
Localising pricing and payment methods
Partnering with local logistics providers
Understanding international payment preferences
Data protection and privacy laws (e.g., GDPR)
Consumer rights in different countries
Adapting marketing messages for different cultures
Leveraging local social media platforms
Marketing strategies for international markets
Managing multiple storefronts and backends
Implementing geo-targeting and personalisation
Hiring and managing international staff
Outsourcing vs. local hiring decisions
Key metrics for international e-commerce success
Adapting and optimising strategies based on global data
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
This Advanced eCommerce Strategy course is ideally suited for business owners and entrepreneurs who have been running an eCommerce shop for a year or two but have reached a plateau in their sales numbers, as well as marketing managers looking to enhance their skills in advanced eCommerce strategies. It’s also perfect for solopreneurs who want to take their online business to the next level.
Students do not require extensive prior experience to take this Advanced eCommerce Strategy course. However, some basic knowledge and experience are recommended:
Basic knowledge of business strategy and operations
Familiarity with digital technologies including, but not limited to, basic analytics tools, social media channels, and eCommerce shops
Experience running an eCommerce shop for about a year or two
Basic understanding of digital marketing concepts
The course consists of interactive lectures, case studies, hands-on demonstrations, and collaborative exercises. Participants will engage in practical activities to apply their learning and gain real-world insights.
This course covers advanced e-commerce strategies, customer insights, campaign design and optimisation, performance evaluation, and global scaling techniques. It’s designed to help established online retailers overcome plateaus and accelerate growth.
The course duration is two days, with a total of 16 hours of instruction and activities, culminating in assessments to gauge participants’ understanding.
Assessments will be conducted through a case study written assessment and an individual project or written assessment to evaluate participants’ practical skills and theoretical knowledge gained during the course.
Yes, participants will receive a certificate of completion, which can enhance your professional credentials and demonstrate your expertise in eCommerce marketplace management.
Absolutely! The course encourages collaboration and interaction among participants, providing opportunities to network and share experiences with peers from various sectors.
Participants will leave with actionable insights and practical skills that can be directly applied to their eCommerce operations, helping to improve their strategies and drive business growth.
For any additional inquiries or to discuss specific learning goals, feel free to contact us for assistance.
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Testimonials
Chia Swee Khiam
“This is a great course for anyone who wants to understand the business structure of e-commerce and start a business. The course material is relevant and prepares me for my e-commerce adventures. The teacher is engaging and knowledgeable. Highly recommended.”
Lee Pooi Yee
“I have learned a lot about ecommerce in very broad perspective and I hope that I could apply in my ecommerce business”
Ng Swee Ching
“The course is well structured and the content is comprehensive. The trainer demonstrated a wealth of experience and shared anecdotes of real-life examples to illustrate different key points taught in class. Appreciate that the trainer was able to address the students’ queries with thoughtful responses.”
