Build and Execute Advanced Ecommerce Strategies That Drive Growth
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
Master the art of e-commerce strategy with our Advanced E-commerce Strategy Course, designed for professionals and entrepreneurs looking to scale their online businesses globally. This comprehensive programme builds on foundational e-commerce knowledge, focusing on advanced techniques in strategic planning, customer insights, campaign optimisation, and cross-border operations. Learn how to create data-driven strategies that drive conversions, improve customer satisfaction, and deliver measurable results for your online store.
Explore critical topics such as advanced analytics, customer segmentation, and e-commerce campaign evaluation tools. This course provides hands-on opportunities to develop actionable optimisation plans, implement high-performing campaigns, and leverage industry-leading tools like Shopify, various Google solutions (including, but not limited to, Google Ads, Google Data Studio, and Google Merchant Center), and popular social media platforms like TikTok, Pinterest, Reddit, and even Twitch. Whether it’s enhancing user experience or expanding to international markets, you’ll acquire the skills to overcome complex e-commerce challenges and scale with confidence.
By the end of this course, you will have the expertise to create impactful e-commerce strategies tailored to your business goals. Gain valuable insights into global customer behaviours, refine your campaign mechanics, and develop an optimisation roadmap that ensures your online store remains competitive in the ever-evolving digital landscape.
This course is ideal for:
By the end of the class, trainees will be able to:
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Strategy course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management.
Course Code: TGS-2023021898
Course Support Period: 06 Jun 2023 – 06 Dec 2027
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Course Fee:
S$990.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
Nett course fee payable (including 9% GST): S$495.00
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$495.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you apply now.
Learning Mode | Course Dates | Duration | Trainer |
---|---|---|---|
In-Person | 31 Jul, 01 Aug 2025 (Thu, Fri) | 8.30am - 6.30pm | Jethro Xu |
In-Person | 30 Sep, 01 Oct 2025 (Tue, Wed) | 8.30am - 6.30pm | Jethro Xu |
In-Person | 04, 05 Dec 2025 (Thu, Fri) | 8.30am - 6.30pm | Jethro Xu |
Click on the course dates above to register online.
This Advanced eCommerce Strategy course is ideally suited for business owners and entrepreneurs who have been running an eCommerce shop for a year or two but have reached a plateau in their sales numbers, as well as marketing managers looking to enhance their skills in advanced eCommerce strategies. It’s also perfect for solopreneurs who want to take their online business to the next level.
Students do not require extensive prior experience to take this Advanced eCommerce Strategy course. However, some basic knowledge and experience are recommended:
The course consists of interactive lectures, case studies, hands-on demonstrations, and collaborative exercises. Participants will engage in practical activities to apply their learning and gain real-world insights.
This course covers advanced e-commerce strategies, customer insights, campaign design and optimisation, performance evaluation, and global scaling techniques. It’s designed to help established online retailers overcome plateaus and accelerate growth.
The course duration is two days, with a total of 16 hours of instruction and activities, culminating in assessments to gauge participants’ understanding.
Assessments will be conducted through a case study written assessment and an individual project or written assessment to evaluate participants’ practical skills and theoretical knowledge gained during the course.
Yes, participants will receive a certificate of completion, which can enhance your professional credentials and demonstrate your expertise in eCommerce marketplace management.
Absolutely! The course encourages collaboration and interaction among participants, providing opportunities to network and share experiences with peers from various sectors.
Participants will leave with actionable insights and practical skills that can be directly applied to their eCommerce operations, helping to improve their strategies and drive business growth.
For any additional inquiries or to discuss specific learning goals, feel free to contact us for assistance.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Chia Swee Khiam
“This is a great course for anyone who wants to understand the business structure of e-commerce and start a business. The course material is relevant and prepares me for my e-commerce adventures. The teacher is engaging and knowledgeable. Highly recommended.”
Lee Pooi Yee
“I have learned a lot about ecommerce in very broad perspective and I hope that I could apply in my ecommerce business”
Ng Swee Ching
“The course is well structured and the content is comprehensive. The trainer demonstrated a wealth of experience and shared anecdotes of real-life examples to illustrate different key points taught in class. Appreciate that the trainer was able to address the students’ queries with thoughtful responses.”
Build and Execute Advanced Ecommerce Strategies That Drive Growth