Ecommerce Essentials Course

Equinet Academy

Launch and Grow a Successful Ecommerce Business from Scratch

Course Description

This Essentials course empowers learners to develop and refine the E-commerce business they aspire to launch—from identifying the right products and business models to selecting the most suitable platforms and tools for growth. Participants will learn how to align their offerings with campaign objectives, navigate models such as B2B, B2C, and D2C, and apply data-driven strategies to plan, execute, and optimise E-commerce campaigns.

Through Real world case studies, interactive exercises, and tool-based practice, learners will gain hands-on experience in campaign planning, digital advertising, and performance analysis. The course also introduces emerging trends shaping the future of E-commerce, including conversational commerce, mobile-first strategies, and the use of AI tools for automation and personalisation.

By the end of the course, learners will be equipped with the confidence and competence to design and implement foundational E-commerce strategies aligned with their business goals.

Target Audience

This course is designed for Professionals, Managers, and Executives (PMEs) in marketing, retail, or digital roles across industries such as:

Retail and E-commerce
Consumer Goods and FMCG
Education, Healthcare, and Services
SMEs and Startups exploring online sales

It is well-suited for aspiring entrepreneurs, freelancers, and jobseekers looking to gain practical E-commerce and digital marketing skills to enhance their employability or launch a new online business.

Course Highlights

In this Ecommerce Essentials course, you will:

Understand how E-commerce platforms, business models, and campaigns operate in today’s digital landscape
Design effective advertising and messaging strategies to attract, engage, and convert online audiences
Analyse Real world case studies to uncover key success factors and common pitfalls in E-commerce
Evaluate and match E-commerce platforms (e.g., Shopify, Shopee, Lazada) with specific business goals and campaign objectives
Monitor, measure, and optimise campaign performance using essential analytics tools and key metrics

Course Objectives

By the end of this course, learners will be able to:

Apply core E-commerce principles that include business models, campaign objectives, and platform selection criteria
Design and implement E-commerce campaign strategies tailored to specific business models (B2B, B2C, D2C).
Use data analytics tools to assess E-commerce campaign performance and identify areas for optimisation to improve business outcomes.
Plan E-commerce advertising campaigns and adjust strategy based on customer feedback gathered through digital touchpoints.
Create and refine fulfillment workflows and E-commerce operations, ensuring seamless execution across mobile, web, and social platforms to enhance customer experience and platform engagement.

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – E-Commerce Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Essentials course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework E-Commerce Campaign Management

Course Code: TGS-2025055843
Course Support Period: 04 Jul 2025 – 03 Jul 2027

Course Outline

LU1: Introduction to E-Commerce

Instructional Methods: Lecture, Case Study Discussions, Group Activity

What is e-commerce: Definitions and evolution
Market trends in global and APAC e-commerce
Objectives of e-commerce campaigns: acquisition, retention, revenue
Introduction to campaign strategy and funnel stages
Pre-testing techniques for campaign goal clarity
High-level platform comparison logic (introductory)
E-commerce readiness chcklist: for aspiring entrepreneurs
Product idea validation frameworks

LU2: E-Commerce Business Models and Platforms

Instructional Methods: Lecture, Hands-On Workshop, Case Studies, Group Activity

E-commerce business models (B2B, B2C, D2C)
Aligning campaign tactics to business model structure
Selecting and comparing platforms: Shopify, Shopee, Lazada, etc.
Matching business models with marketplace features
Customer journey mapping across different platforms
Platform management: On-boarding, setup, listing essentials
Branding basics: Positioning, voice, and value proposition

LU3: Data Analytics for E-Commerce

Instructional Methods: Hands-On Demonstration, Lecture, Group Activity

Introduction to E-commerce analytics: key terms and why they matter
Campaign performance metrics: CTR, ROI, CLV, AOV, ROAS
Dashboards and tools overview (Meta Ads, Shopee Analytics, GA)
Using analytics to interpret performance and identify gaps
Making data-driven campaign adjustments and business decisions
How to set up a simple KPI tracker in Google Sheets

LU4: Online Advertising and Product Promotion

Instructional Methods: Lecture, Hands-On Workshop, Role-Playing Activity, Group Activity

Overview of E-commerce advertising methods: SEO, SEM, Meta Ads
Channel selection based on audience and product type
Creating a campaign message schedule across the funnel
Basics of customer engagement: social proof, reviews, DMs
Monitoring and responding to feedback from customers
Templates: Campaign planning sheet with funnel phases

LU5: End-to-End E-Commerce Operations

Instructional Methods: Lecture, Case Study, Hands-On Workshop, Group Activity

Fulfillment workflows: stock, packing, delivery, returns
Payment and shipping integrations overview
Customer support tools and ticketing basics
Refining online mechanics (UX): layout, search, speed, mobile-first
Operational KPIs and streamlining techniques
Compliance and trust signals in E-commerce (T&Cs, data handling)
Demo of a fulfillment SOP using Google Sheets / Notion
Checklist: From cart to checkout – points of friction

Jethro Xu

Jethro Xu is the Founder of JET.AVE, Agency Head at Metric Digital, and fractional Chief Marketing Officer at several startups. With close to two decades of experience in marketing and eCommerce, Jethro has helped build and scale many eCommerce storefronts, both for himself and his clients. His eCommerce experience is varied, and ranges from consumer electronics and movie paraphernalia, to flowers and healthcare products, and everything in between! His portfolio of eCommerce clients also includes companies at every stage of business maturity, from startups with a single product, to established multinational brands trying to expand into new markets.

Avantika Jain

Avantika Jain is a passionate Business Coach with over 3,200 hours of experience, having worked with individuals, leaders, and teams from a wide range of organisations, including government bodies, NGOs, and corporates such as Lazada, Fave, Charles & Keith (Pedro), Groupon, the Singapore International Foundation, Sengkang High School, and Startupbootcamp. With more than a decade…

*Only one trainer will be facilitating per class.

Course Fees & Fundings

Course Fee:
S$499.00 (inclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$149.70 (inclusive of 9% GST) after SSG Subsidies

Check your eligible grant amount and nett payable course fees when you apply now.

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$149.70

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$249.50

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

SkillsFuture Enhanced Training Support for SMEs (ETSS)

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$149.70

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$249.50

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$149.70

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
In-Person	05 Jan 2026 (Mon)	9.00am - 6.00pm	Avantika Jain Apply Now
In-Person	02 Mar 2026 (Mon)	9.00am - 6.00pm	Avantika Jain Apply Now
In-Person	04 May 2026 (Mon)	9.00am - 6.00pm	Avantika Jain Apply Now
In-Person	01 Jul 2026 (Wed)	9.00am - 6.00pm	Avantika Jain Apply Now
In-Person	02 Sep 2026 (Wed)	9.00am - 6.00pm	Avantika Jain Apply Now
Hybrid	02 Nov 2026 (Mon)	9.00am - 6.00pm	Avantika Jain Apply Now

Frequently Asked Questions (FAQs)

Who is this course for?

This course is ideal for aspiring entrepreneurs, small business owners, freelancers, or anyone looking to establish a strong foundation in e-commerce operations. It’s also suitable for professionals transitioning into e-commerce roles.

Do I need any prior experience to join this course?

No prior experience is required. This course is designed to provide foundational knowledge and skills, making it accessible to beginners.

What will I learn in this course?

You’ll learn about the basics of e-commerce, including business models (B2B, B2C, D2C), platform selection, payment systems, logistics, campaign management, and data analytics.

What tools or equipment do I need for the course?

You’ll need a laptop with internet access. The course introduces various e-commerce tools and platforms that you can explore during the hands-on sessions.

How is the course structured?

The course is conducted over two days and includes interactive lectures, group discussions, case studies, and practical exercises.

Will I get hands-on experience?

Yes, this course includes practical sessions where you’ll work on real-world scenarios, such as setting up e-commerce operations and using analytics tools.

What kind of support will I receive during the course?

You’ll have access to experienced trainers who provide guidance during the sessions. You’ll also receive course materials to support your learning.

Are there any assessments?

Yes, there will be assessments in the form of case studies and individual projects to evaluate your understanding of key concepts.

Will I receive a certificate after completing the course?

Yes, participants who complete the course successfully will receive a certificate of completion.

How can I apply what I learn immediately?

The course focuses on practical skills that you can directly apply to set up and manage your e-commerce business or improve existing operations.

Can I network with other participants?

Absolutely! The course provides opportunities to interact with fellow participants, fostering connections and the exchange of ideas.

How long will I have access to the course materials?

You will have access to the digital course materials for up to 3 years post-course to continue your learning journey.

What if I have more questions after the course?

You can reach out to our support team or trainers for additional guidance. Alumni network members may also provide peer support.

How is this course different from other e-commerce programmes?

This course focuses on foundational knowledge, combining practical skills and strategic insights to equip participants with a strong start in e-commerce operations.

Can I re-attend the course if needed?

Yes, participants can re-attend the course once within 3 years after course completion, subject to seat availability. Contact us for more details.

Will this course help me choose the right e-commerce platform?

Yes, the course includes a detailed comparison of popular platforms and helps you understand how to select the one that aligns with your business needs.

“As a small business owner, the advice and teaching were incredibly valuable. I look forward to applying what I’ve learnt to grow my business.”

Course Taken:
WSQ E-commerce Essentials, 2025

Zann Wong