Advisor for $2.5M+ in Daily Sales on Lazada Campaign Days
Mentor at Singapore International Foundation’s Young Social Entrepreneurs Program
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Unlock the potential of e-commerce with this foundational module designed to equip you with essential knowledge and skills. Gain a comprehensive understanding of e-commerce campaign objectives and tactics, empowering you to build a strong foundation for your online business. This module covers key e-commerce strategies, campaign management techniques, and the use of online advertising to effectively reach target audiences.
Discover the diverse business models and platforms available in the e-commerce ecosystem, such as B2B, B2C, and D2C, and learn how to select the right approach to meet your unique objectives. With a deep dive into e-commerce campaign management tactics, you’ll also explore the tools and methods to develop successful campaigns that align with your business goals.
Additionally, this module introduces data analytics and customer feedback monitoring, giving you the confidence to refine online mechanics and activities for long-term success. By the end of the day, you’ll have a solid foundation in e-commerce and be ready to build or expand your digital storefront with impactful campaigns and informed decision-making.
Target Audience
Aspiring entrepreneurs looking to start an e-commerce business.
Professionals transitioning into the e-commerce industry.
Small business owners exploring online selling.
Course Highlights
Comprehensive overview of e-commerce fundamentals, including key objectives, business models, and strategies.
Practical insights into designing and executing campaigns aligned with business goals.
End-to-end understanding of operational workflows, from logistics to customer service.
Real-world applications through case studies, workshops, and project-based learning.
Course Objectives
By the end of the class, trainees will be able to:
Develop e-commerce campaign objectives to establish clear goals for customer acquisition, retention, and revenue growth.
Design tailored e-commerce campaign strategies that align with specific business models and management tactics.
Evaluate campaign performance by conducting data analytics and identifying optimisation opportunities.
Plan and execute online advertising campaigns using appropriate methods and customer feedback.
Create efficient workflows to refine online mechanics and streamline e-commerce operations for better customer experiences.
Certification
A Certification of Completion will be issued upon achieving at least 75% attendance for the course.
Course Outline
Topics Covered:
What is e-commerce?
Objectives of e-commerce campaigns
Market trends in e-commerce
Introduction to platform comparison and selection criteria
Instructional Methods:
Lecture
Case Study Discussions
Group Activity
Topics Covered:
Exploring e-commerce business models, product research, and brand development (B2B, B2C, etc.)
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
This course is ideal for aspiring entrepreneurs, small business owners, freelancers, or anyone looking to establish a strong foundation in e-commerce operations. It’s also suitable for professionals transitioning into e-commerce roles.
No prior experience is required. This course is designed to provide foundational knowledge and skills, making it accessible to beginners.
You’ll learn about the basics of e-commerce, including business models (B2B, B2C, D2C), platform selection, payment systems, logistics, campaign management, and data analytics.
You’ll need a laptop with internet access. The course introduces various e-commerce tools and platforms that you can explore during the hands-on sessions.
The course is conducted over two days and includes interactive lectures, group discussions, case studies, and practical exercises.
Yes, this course includes practical sessions where you’ll work on real-world scenarios, such as setting up e-commerce operations and using analytics tools.
You’ll have access to experienced trainers who provide guidance during the sessions. You’ll also receive course materials to support your learning.
Yes, there will be assessments in the form of case studies and individual projects to evaluate your understanding of key concepts.
Yes, participants who complete the course successfully will receive a certificate of completion.
The course focuses on practical skills that you can directly apply to set up and manage your e-commerce business or improve existing operations.
Absolutely! The course provides opportunities to interact with fellow participants, fostering connections and the exchange of ideas.
You will have access to the digital course materials for up to 3 years post-course to continue your learning journey.
You can reach out to our support team or trainers for additional guidance. Alumni network members may also provide peer support.
This course focuses on foundational knowledge, combining practical skills and strategic insights to equip participants with a strong start in e-commerce operations.
Yes, participants can re-attend the course once within 3 years after course completion, subject to seat availability. Contact us for more details.
Yes, the course includes a detailed comparison of popular platforms and helps you understand how to select the one that aligns with your business needs.
