Former Head of DRM & Campaigns at Lazada (Alibaba Group)
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This Essentials course empowers learners to develop and refine the E-commerce business they aspire to launch—from identifying the right products and business models to selecting the most suitable platforms and tools for growth. Participants will learn how to align their offerings with campaign objectives, navigate models such as B2B, B2C, and D2C, and apply data-driven strategies to plan, execute, and optimise E-commerce campaigns.
Through Real world case studies, interactive exercises, and tool-based practice, learners will gain hands-on experience in campaign planning, digital advertising, and performance analysis. The course also introduces emerging trends shaping the future of E-commerce, including conversational commerce, mobile-first strategies, and the use of AI tools for automation and personalisation.
By the end of the course, learners will be equipped with the confidence and competence to design and implement foundational E-commerce strategies aligned with their business goals.
Target Audience
This course is designed for Professionals, Managers, and Executives (PMEs) in marketing, retail, or digital roles across industries such as:
Retail and E-commerce
Consumer Goods and FMCG
Education, Healthcare, and Services
SMEs and Startups exploring online sales
It is well-suited for aspiring entrepreneurs, freelancers, and jobseekers looking to gain practical E-commerce and digital marketing skills to enhance their employability or launch a new online business.
Course Highlights
Understand how E-commerce platforms, business models, and campaigns operate in today’s digital landscape
Design effective advertising and messaging strategies to attract, engage, and convert online audiences
Analyse Real world case studies to uncover key success factors and common pitfalls in E-commerce
Evaluate and match E-commerce platforms (e.g., Shopify, Shopee, Lazada) with specific business goals and campaign objectives
Monitor, measure, and optimise campaign performance using essential analytics tools and key metrics
Course Objectives
By the end of this course, learners will be able to:
Apply core E-commerce principles that include business models, campaign objectives, and platform selection criteria
Design and implement E-commerce campaign strategies tailored to specific business models (B2B, B2C, D2C).
Use data analytics tools to assess E-commerce campaign performance and identify areas for optimisation to improve business outcomes.
Plan E-commerce advertising campaigns and adjust strategy based on customer feedback gathered through digital touchpoints.
Create and refine fulfillment workflows and E-commerce operations, ensuring seamless execution across mobile, web, and social platforms to enhance customer experience and platform engagement.
Certification
A Certification of Completion will be issued upon achieving at least 75% attendance for the course.
Course Outline
Instructional Methods: Lecture, Case Study Discussions, Group Activity
What is e-commerce: Definitions and evolution
Market trends in global and APAC e-commerce
Objectives of e-commerce campaigns: acquisition, retention, revenue
Introduction to campaign strategy and funnel stages
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
This course is ideal for aspiring entrepreneurs, small business owners, freelancers, or anyone looking to establish a strong foundation in e-commerce operations. It’s also suitable for professionals transitioning into e-commerce roles.
No prior experience is required. This course is designed to provide foundational knowledge and skills, making it accessible to beginners.
You’ll learn about the basics of e-commerce, including business models (B2B, B2C, D2C), platform selection, payment systems, logistics, campaign management, and data analytics.
You’ll need a laptop with internet access. The course introduces various e-commerce tools and platforms that you can explore during the hands-on sessions.
The course is conducted over two days and includes interactive lectures, group discussions, case studies, and practical exercises.
Yes, this course includes practical sessions where you’ll work on real-world scenarios, such as setting up e-commerce operations and using analytics tools.
You’ll have access to experienced trainers who provide guidance during the sessions. You’ll also receive course materials to support your learning.
Yes, there will be assessments in the form of case studies and individual projects to evaluate your understanding of key concepts.
Yes, participants who complete the course successfully will receive a certificate of completion.
The course focuses on practical skills that you can directly apply to set up and manage your e-commerce business or improve existing operations.
Absolutely! The course provides opportunities to interact with fellow participants, fostering connections and the exchange of ideas.
You will have access to the digital course materials for up to 3 years post-course to continue your learning journey.
You can reach out to our support team or trainers for additional guidance. Alumni network members may also provide peer support.
This course focuses on foundational knowledge, combining practical skills and strategic insights to equip participants with a strong start in e-commerce operations.
Yes, participants can re-attend the course once within 3 years after course completion, subject to seat availability. Contact us for more details.
Yes, the course includes a detailed comparison of popular platforms and helps you understand how to select the one that aligns with your business needs.
