Course Description


The Complete Digital Marketing Course For Beginners offers an accessible, practical, and highly structured entry into the fast-moving world of digital marketing.

Designed for absolute beginners and early-career marketers, this course equips you with the essential knowledge, practical skills, and confidence to plan and execute basic digital marketing campaigns across multiple platforms.

Through a blend of self-paced e-learning videos, in-person sessions, project-based work, and live mentoring support, you will walk away with a broad understanding of digital marketing — plus a portfolio of real-world project deliverables that showcase your new skills.

Learn, practise, and build the foundational skills you need to succeed in approximately 1 month — whether you’re starting a career, growing your business, or simply future-proofing your expertise.


Course Duration

  • 1.5 months
  • 48 hours of training and assessment
  • Includes in-person practical sessions, asynchronous learning, project weeks, and live mentorship check-ins.

Target Audience

  • Aspiring marketers with little or no experience
  • Career switchers looking to enter digital marketing
  • Entrepreneurs and business owners managing their own marketing
  • Creative professionals looking to add marketing skills to their portfolio
  • Anyone seeking a comprehensive, beginner-friendly introduction to digital marketing

No prior digital marketing knowledge is required.

Course Structure

The course follows a rhythm of:

  • Learning Weeks: Self-paced e-learning, quizzes, and in-person classes
  • Project Weeks: Practical project application, live mentorship clinics, and feedback sessions

You’ll progressively build your capabilities across key digital marketing areas with a real-world project deliverable for every module.

You will also benefit from:

  • Unlimited lifetime post-training mentoring via our insider community
  • Live Ask Me Anything sessions during project weeks
  • 3 years’ access to recorded e-learning videos and course resources/learning materials

Post-course support for further learning pathways and career guidance

Course Objectives

By the end of the course, you will be able to:

  • Elaborate how digital marketing channels fit together to drive business outcomes
  • Create a simple digital marketing strategy aligned to goals and customer journeys
  • Build basic landing pages and websites optimised for conversions
  • Launch and manage beginner-level campaigns on Google, Meta, LinkedIn, and TikTok
  • Develop SEO-optimised content strategies and apply link building principles
  • Set up and read performance dashboards using Google Analytics 4 (GA4)
  • Implement basic email marketing automations and nurture flows
  • Use AI tools to assist with content creation and marketing ideation
  • Optimise websites and campaigns using CRO techniques and data insights
  • Complete and present a final digital marketing strategy project

Final Project Deliverables

By the end of the course, you will have completed practical deliverables including:

  • A full digital marketing channel audit
  • Brand messaging kit and 1-month content calendar
  • Published landing page and SEO implementation
  • Google and Meta ad campaigns
  • A filmed TikTok video and LinkedIn strategy plan
  • GA4 dashboard and attribution report
  • Email marketing automation setup
  • Final integrated digital marketing strategy deck

Certification

Upon successful completion of the course and final project assessment, you will receive:
Certificate of Completion – The Complete Digital Marketing Course For Beginners, issued by Equinet Academy.

Course Outline

You’ll cover all major disciplines of digital marketing:

Understand how digital marketing works, the customer journey, funnels, and campaign goal setting.

  • Understand what digital marketing is and how it works
  • Learn about the marketing funnel and customer journey stages
  • Overview of digital channels: paid, owned, and earned media
  • Introduction to campaign goals, KPIs, and strategic planning

Create your brand’s voice, visual identity, and positioning strategy.

  • Define brand mission, vision, and value proposition
  • Create basic brand guidelines (tone of voice, colours, logo usage)
  • Craft messaging pillars for consistent communication
  • Understand brand positioning in digital environments

Plan strategic content across different platforms to support brand objectives.

  • Plan and structure a content calendar for 30 days
  • Identify content pillars and match them to funnel stages
  • Understand platform-specific content types (visuals, carousels, videos)
  • Learn how storytelling builds emotional resonance with audiences

Learn how to write headlines, CTAs, landing page copy, and social media posts that convert.

  • Write headlines, subheads, and CTAs for websites and ads
  • Learn writing frameworks (AIDA, PAS) for digital copy
  • Adapt tone and style to match audience and channel
  • Practise writing for social media, landing pages, and email

Design high-converting landing pages using proven UX and CRO principles.

  • Understand the anatomy of a high-converting landing page
  • Learn design principles for mobile and desktop
  • Explore basic CRO techniques (social proof, trust markers, CTAs)
  • Wireframe a landing page layout using drag-and-drop tools

Set up and customise a basic WordPress website or landing page.

  • Set up a WordPress website or landing page from scratch
  • Use visual builders and pre-designed templates
  • Install essential plugins for SEO, analytics, and forms
  • Publish and manage basic content on your website

Implement keyword strategies, basic on-page SEO, technical SEO checks, and intro to link building.

  • Conduct beginner keyword research using free tools
  • Optimise on-page elements: titles, meta descriptions, headers
  • Explore basic technical SEO (site speed, mobile-friendliness, indexing)
  • Learn link building principles and strategies for beginners

Understand key social media platforms, plan content, and grow engagement.

  • Understand how algorithms and engagement metrics work
  • Compare platform audiences: Facebook, Instagram, LinkedIn, TikTok
  • Build a weekly social media content schedule
  • Learn post formatting, hashtags, and community management

Produce mobile-first TikTok videos and explore video storytelling for marketing.

  • Understand short-form video structure and storytelling
  • Plan, film, and edit videos using mobile tools
  • Explore TikTok trends and audio selection
  • Write captions and calls to action that boost visibility

Learn paid media concepts, ad formats, basic targeting strategies, and retargeting fundamentals.

  • Learn ad formats: search, display, video, carousel, stories
  • Introduction to campaign objectives and ad funnel planning
  • Set basic budgets and schedules
  • Understand the basics of audience targeting and retargeting

Launch a beginner-level Google Search or Display ad campaign, from setup to tracking.

  • Set up a Google Ads account and create a basic campaign
  • Research and choose beginner-level keywords
  • Write compelling ad copy and configure ad extensions
  • Track performance with basic reporting tools

Set up and optimise basic Meta ad campaigns across Facebook and Instagram.

  • Set up a campaign in Meta Ads Manager
  • Select campaign objectives and define custom audiences
  • Upload creatives and run simple A/B tests
  • Monitor ad performance and adjust based on data

Use LinkedIn strategically for branding, thought leadership, and lead generation.

  • Optimise your personal or company LinkedIn profile
  • Plan and schedule posts for thought leadership and visibility
  • Understand organic engagement vs paid promotion
  • Build an outreach plan with messaging templates

Build email campaigns, create basic automation workflows, and measure results.

  • Set up email lists and segments using beginner-friendly platforms
  • Design an EDM using drag-and-drop templates
  • Create simple automations (welcome flows, abandoned cart emails)
  • Analyse open rates, click-through rates, and conversions

Track events, set goals, analyse basic attribution paths, and build simple dashboards.

  • Navigate the GA4 dashboard and interface
  • Set up events and basic goals
  • Learn the difference between users, sessions, and conversions
  • Understand attribution basics (last-click, data-driven, linear)

Identify UX issues, propose CRO improvements, and understand A/B testing principles.

  • Identify friction points using heuristics and user behaviour
  • Apply best practices to improve forms, CTAs, and layouts
  • Understand the basics of A/B testing and what to test
  • Use CRO checklists to evaluate existing web assets

Use AI responsibly to assist with marketing content creation and ideation.

  • Use AI tools (e.g. ChatGPT) to generate post ideas, emails, and ad copy
  • Learn prompt-writing basics to improve AI output
  • Explore AI image and video generation tools for marketing
  • Understand ethical use of AI in digital marketing

Apply everything learned to create and present a full beginner-level marketing plan.

  • Conduct a simple digital channel audit
  • Create a beginner-friendly funnel strategy
  • Compile campaign examples across content, ads, SEO, and email
  • Present a final digital marketing strategy deck to peers or instructors

Trainers

Jethro Xu
  • eCommerce Strategist and Digital Marketing Mentor
  • Fractional CMO for High-Growth Startups Across 4 Continents
  • Founder of JET.AVE and Agency Head at Metric Digital

Course Fees & Fundings

Course Fee:
S$2999.00 (inclusive of 9% GST)

Course Schedule

Learning Mode Course Dates Duration Trainer
In-Person 9.00am - 6.00pm Jethro Xu
Online via Zoom 9.00am - 6.00pm Jethro Xu

Click on the course dates above to register online.

Frequently Asked Questions (FAQs)

Yes — this course is designed specifically for beginners. You’ll be introduced to all major areas of digital marketing, with step-by-step guidance, practical projects, and full support from our trainers. No prior marketing or technical experience is required.

The course runs over approximately 1.5 months and includes:

  • Self-paced e-learning videos to cover essential theory
  • Full-day in-person sessions for hands-on skills
  • Weekly project work to apply learning immediately
  • Live mentorship clinics during project weeks for guidance and feedback

This blend of structured flexibility ensures you can learn deeply without being overwhelmed.

You’ll walk away with practical, beginner-to-intermediate skills across SEO, social media, paid ads, content creation, email marketing, Google Analytics 4, AI tools, and more.

You’ll also complete a final strategy project that brings everything together in one cohesive marketing plan.

This course is a foundational overview. If you wish to go deeper into any discipline — like SEO, social media, content, or advertising — you can enrol in our individual Certified Specialist Tracks, which provide in-depth and advanced training.

View Specialist Programmes

Yes, if the course is structured right — and it is. We’ve spaced the sessions intentionally with a learning-project rhythm. Each week builds on the last, giving you time to learn, apply, and reflect with trainer support along the way.

If you prefer a more extended pace, our modular certification programmes may be a better fit.

You’ll receive guidance from experienced practitioners via:

  • Full-day in-person training sessions
  • Live online mentorship clinics during project weeks
  • Individualised feedback on your deliverables
  • Ongoing access to an exclusive insider support community

All theory is delivered through pre-recorded e-learning videos, which you’ll have 3 years’ access to. If you miss a live session, you can catch up via the materials and connect with trainers during mentorship check-ins.

After completing the course and final assessment, you will:

  • Receive a Certificate of Completion
  • Gain lifetime post-training mentoring support
  • Join an exclusive alumni insider community
  • Be eligible to pursue advanced specialist modules or receive career advisory guidance

Every module includes hands-on tasks. You’ll build:

  • A WordPress landing page
  • A Google Ads and Meta Ads campaign
  • A filmed TikTok video
  • A content calendar and brand kit
  • A GA4 dashboard and attribution report
  • An email automation workflow
    …and more.

Your final project will integrate all these into a beginner-level strategy presentation deck.

Just a laptop and an open mind. We provide all software access, materials, worksheets, and templates you’ll need to complete each session’s hands-on work.

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