Equinet Academy

Certified Digital Advertising Specialist (CDAS)

Design and Optimise Ads That Convert Clicks Into Customers

Programme Overview

The Certified Digital Advertising Specialist (CDAS) programme is designed to equip you with the comprehensive knowledge and skills needed to excel in the dynamic field of digital advertising.

This certification programme will guide you through foundational principles, advanced strategies, and specialised techniques in digital advertising, ensuring you are well-prepared to drive impactful advertising campaigns across various digital platforms.

Programme Highlights

In-depth understanding of digital advertising concepts
Hands-on training with Google Ads and social media advertising platforms
Advanced strategies for optimising digital advertising performance
Real-world case studies and projects
Expert instructors who have managed millions in advertising spend

Learning Outcomes

Upon completion of the CDAS programme, you will be able to:

Develop and implement effective digital advertising strategies
Create and manage successful Google Ads and social media advertising campaigns
Utilise advanced digital advertising techniques to maximise ROI
Analyse and optimise advertising performance using data-driven insights
Apply best practices in digital advertising to real-world scenarios

Certification Track

Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Digital Advertising Specialist (CDAS) certificate issued by Equinet Academy.

Programme Modules

The sequence of the modules is designed to ensure a progressive learning experience.

By starting with the foundational concepts of digital advertising in the first module, you will establish a strong base upon which to build more specialised skills.

The second module on Facebook and Instagram marketing will delve into the specifics of social media advertising, teaching you how to effectively leverage these platforms for targeted campaigns.

The third module on Google Ads will provide you with the knowledge and tools to excel in one of the most powerful online advertising platforms.

Finally, the fourth module on advanced digital advertising will take your skills to the next level, equipping you with advanced techniques to optimise and manage complex advertising campaigns.

This structured approach ensures you develop a comprehensive skill set, making you a proficient and versatile digital advertising specialist.

The Certified Digital Advertising Specialist (CDAS) programme is structured to build your expertise in a logical sequence.

Starting with the Digital Advertising module, you will gain a solid foundation in digital advertising principles and practices. Following this, the Facebook and Instagram Marketing module digs deep into creating and optimising social media advertising campaigns to achieve marketing objectives.

Next, the Google Ads module focuses on mastering some of the most powerful tools in digital advertising, providing hands-on experience with Google Ads campaigns.

Finally, the Advanced Digital Advertising module elevates your skills by introducing advanced digital advertising strategies and techniques, ensuring you can create and manage high-performing campaigns across multiple platforms.

Digital Advertising Strategy

This course provides you with a realistic and practical setting where you will learn how to identify and avoid costly mistakes and, most importantly, develop and implement successful Digital Advertising campaigns.

Learning Unit 1: Introduction to Digital Advertising
Learning Unit 2: Digital Advertising Channels
Learning Unit 3: Develop Digital Advertising Strategy
Learning Unit 4: Digital Advertising Analytics

View Course Module

Meta Marketing (Facebook and Instagram

Dive deep into the specific strategies and best practices for marketing on Facebook and Instagram.

Learning Unit 1: Planning for Facebook and Instagram Marketing
Learning Unit 2: Making Use of Facebook Native Marketing Channels
Learning Unit 3: Navigating & Setup of Facebook Business Manager
Learning Unit 4: Launching Facebook and Instagram Advertising Campaigns
Learning Unit 5: Audience Segmentation – Custom, Lookalike & Core Audiences
Learning Unit 6: Meta Ads Manager – Stats & Reporting

View Course Module

Google Ads Strategy and Optimisation

Navigate the Google Ads platform to plan, create, and manage search and display advertising campaigns.

Learning Unit 1: Fundamentals of Google Ads
Learning Unit 2: Google Ads Setup and Implementation
Learning Unit 3: Google Ads Measurement and Optimisation

View Course Module

Performance Marketing Strategy (Lead Generation)

This module delves deeper into sophisticated advertising strategies, covering advanced topics such as programmatic advertising, advanced retargeting, and multi-channel campaign optimisation.

Learning Unit 1: Advanced Advertising Campaign Planning And Conversion Tracking
Learning Unit 2: Audience Persona Development
Learning Unit 3: Performance Metrics That Truly Matters
Learning Unit 4: Advanced Campaign Structuring For Success
Learning Unit 5: Develop Performance-Driven Creative Strategies
Learning Unit 6: Team Scaling And Agency Management

View Course Module

Instructor

Ian Ong

Co-founder of Roots Digital | Digital Marketing Expert
Worked with Leading Brands: Microsoft, Intel, Takashimaya, and More
Spearheaded Campaigns for Ministry of Education, NUS Cancer Institute, Parkway Pantai

Hatta Aziz

15+ Years of Digital Marketing Expertise
Founder of Awesome Sauce – Digital Strategy Consultancy
Former Global Social Lead at Razer & Digital Marketing Lead at Starbucks Singapore

Lin Xuanbin

11 Years in Digital Marketing Across APAC
Managed Multi-Million Dollar Ad Campaigns for Global Brands
Former Digital Marketing Leader for Global Brands Like Hotels.com, SAP, MINI, and Laneige

Alex Fong

Former Head of Digital Marketing at StarHub
20+ Years of Digital Marketing Expertise
Generated $11 Million Potential Pipeline for Global Network Security Client

Programme Fees

Module 1: Digital Advertising Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 2: Meta Marketing (Facebook and Instagram)
Course Fee: S$990.00 S$792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)

Module 3: Google Ads Strategy and Optimisation
Course Fee: S$990.00 S$792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)

Module 4: Performance Marketing Strategy
Course Fee: S$488.00 S$390.40 (inclusive of 9% GST)

Certified Digital Advertising Specialist (CDAS) Programme
Nett Programme Fee: From S$1,099.60 (inclusive of 9% GST)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
Online via Zoom	24 Jun 2025 to 16 Jul 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	24 Jul 2025 to 26 Aug 2025	9.00am - 6.00pm	Multiple Trainers
Online via Zoom	20 Sep 2025 to 10 Oct 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	30 Oct 2025 to 19 Nov 2025	9.00am - 6.00pm	Multiple Trainers

Click on the course dates above to register online.

Hear From Our Graduates

Charissa Goh

“Before the course, I wasn’t very sure of what type of KPIs to track for my campaign, and I wasn’t very confident in building my own digital strategy without assistance from my colleagues. I was also very new to SEM and had no prior experience with it.

However, after attending the course and doing the assessment, I have gained more knowledge in how Google search and display ads work, and the whole mechanics behind it. I now have more confidence in building my own digital marketing plan and I have more interest to learn and improve in my SEM skills.

Overall, course experience was good and the trainer was very engaging. Thank you for the great session!”

Wenyi Saw

“The Digital Advertising course was a good course covering the various aspects of digital advertising, with concise information and hands-on sessions within a short duration of 2 days. Through this course, I have developed a better understanding of the various tools and platforms used in digital advertising.”

Magdelene Chua

“With little to no knowledge of digital advertising, this module has given very good insights into the platforms and tools. The hands-on practice is very useful in helping me understanding the process, features and functionalities. ”

Tan Li Xing

“The Digital Advertising course has given me better insight of how digital ad campaigns are planned, created and evaluated. Even though it was my first time using the Google Ad Manager platform, it was relatively easy to navigate and understand the features of the program with the guidance and patience of the trainer.”

Frequently Asked Questions (FAQ)

Can I take the modules individually and in a different sequence?

Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.

I have completed one individual module 2 years ago. If I complete the remaining modules, will I still attain the full certification?

Yes, you will be able to attain the full certification without a time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.

What are the pre-requisites to enrol into this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.