Equinet Academy
Design and Optimise Ads That Convert Clicks Into Customers
Programme Overview
The Certified Digital Advertising Specialist (CDAS) programme is designed to equip you with the comprehensive knowledge and skills needed to excel in the dynamic field of digital advertising.
This certification programme will guide you through foundational principles, advanced strategies, and specialised techniques in digital advertising, ensuring you are well-prepared to drive impactful advertising campaigns across various digital platforms.
Programme Highlights
- In-depth understanding of digital advertising concepts
- Hands-on training with Google Ads and social media advertising platforms
- Advanced strategies for optimising digital advertising performance
- Real-world case studies and projects
- Expert instructors who have managed millions in advertising spend
Learning Outcomes
Upon completion of the CDAS programme, you will be able to:
- Develop and implement effective digital advertising strategies
- Create and manage successful Google Ads and social media advertising campaigns
- Utilise advanced digital advertising techniques to maximise ROI
- Analyse and optimise advertising performance using data-driven insights
- Apply best practices in digital advertising to real-world scenarios
Certification Track
Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Digital Advertising Specialist (CDAS) certificate issued by Equinet Academy.
Programme Modules
The sequence of the modules is designed to ensure a progressive learning experience.
By starting with the foundational concepts of digital advertising in the first module, you will establish a strong base upon which to build more specialised skills.
The second module on Facebook and Instagram marketing will delve into the specifics of social media advertising, teaching you how to effectively leverage these platforms for targeted campaigns.
The third module on Google Ads will provide you with the knowledge and tools to excel in one of the most powerful online advertising platforms.
Finally, the fourth module on advanced digital advertising will take your skills to the next level, equipping you with advanced techniques to optimise and manage complex advertising campaigns.
This structured approach ensures you develop a comprehensive skill set, making you a proficient and versatile digital advertising specialist.
The Certified Digital Advertising Specialist (CDAS) programme is structured to build your expertise in a logical sequence.
- Digital Advertising Strategy
- Meta Marketing (Facebook and Instagram)
- Google Ads Strategy and Optimisation
- Performance Marketing Strategy (Lead Generation)
Starting with the Digital Advertising module, you will gain a solid foundation in digital advertising principles and practices. Following this, the Facebook and Instagram Marketing module digs deep into creating and optimising social media advertising campaigns to achieve marketing objectives.
Next, the Google Ads module focuses on mastering some of the most powerful tools in digital advertising, providing hands-on experience with Google Ads campaigns.
Finally, the Advanced Digital Advertising module elevates your skills by introducing advanced digital advertising strategies and techniques, ensuring you can create and manage high-performing campaigns across multiple platforms.
Digital Advertising Strategy
This course provides you with a realistic and practical setting where you will learn how to identify and avoid costly mistakes and, most importantly, develop and implement successful Digital Advertising campaigns.
- Learning Unit 1: Introduction to Digital Advertising
- Learning Unit 2: Digital Advertising Channels
- Learning Unit 3: Develop Digital Advertising Strategy
- Learning Unit 4: Digital Advertising Analytics
Meta Marketing (Facebook and Instagram
Dive deep into the specific strategies and best practices for marketing on Facebook and Instagram.
- Learning Unit 1: Planning for Facebook and Instagram Marketing
- Learning Unit 2: Making Use of Facebook Native Marketing Channels
- Learning Unit 3: Navigating & Setup of Facebook Business Manager
- Learning Unit 4: Launching Facebook and Instagram Advertising Campaigns
- Learning Unit 5: Audience Segmentation – Custom, Lookalike & Core Audiences
- Learning Unit 6: Meta Ads Manager – Stats & Reporting
Google Ads Strategy and Optimisation
Navigate the Google Ads platform to plan, create, and manage search and display advertising campaigns.
- Learning Unit 1: Fundamentals of Google Ads
- Learning Unit 2: Google Ads Setup and Implementation
- Learning Unit 3: Google Ads Measurement and Optimisation
Performance Marketing Strategy (Lead Generation)
This module delves deeper into sophisticated advertising strategies, covering advanced topics such as programmatic advertising, advanced retargeting, and multi-channel campaign optimisation.
- Learning Unit 1: Advanced Advertising Campaign Planning And Conversion Tracking
- Learning Unit 2: Audience Persona Development
- Learning Unit 3: Performance Metrics That Truly Matters
- Learning Unit 4: Advanced Campaign Structuring For Success
- Learning Unit 5: Develop Performance-Driven Creative Strategies
- Learning Unit 6: Team Scaling And Agency Management
Instructor
- Co-founder of Roots Digital | Digital Marketing Expert
- Worked with Leading Brands: Microsoft, Intel, Takashimaya, and More
- Spearheaded Campaigns for Ministry of Education, NUS Cancer Institute, Parkway Pantai
- 15+ Years of Digital Marketing Expertise
- Founder of Awesome Sauce – Digital Strategy Consultancy
- Former Global Social Lead at Razer & Digital Marketing Lead at Starbucks Singapore
- Digital Marketing Leader with 12+ Years of Experience Across APAC in Tech, Financial Services & Government
- Founder of Adbiliti, Digital Marketing Consultancy
- Managed Multi-Million Dollar Ad Campaigns for Global Brands such as Hotels.com, SAP, MINI, and Laneige
- Former Head of Digital Marketing at StarHub
- 20+ Years of Digital Marketing Expertise
- Generated $11 Million Potential Pipeline for Global Network Security Client
Programme Fees
Module 1: Digital Advertising Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)
Module 2: Meta Marketing (Facebook and Instagram)
Course Fee: S$990.00 S$792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)
Module 3: Google Ads Strategy and Optimisation
Course Fee: S$990.00 S$792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)
Module 4: Performance Marketing Strategy
Course Fee: S$990.00 S$792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)
Certified Digital Advertising Specialist (CDAS) Programme
Nett Programme Fee: From S$1,099.60 (inclusive of 9% GST)
Course Schedule
Total modules: 4 modules
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 06 Jan 2026 to 06 Feb 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 03 Mar 2026 to 02 Apr 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 18 Apr 2026 to 03 Jun 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 02 Jul 2026 to 05 Aug 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 15 Aug 2026 to 07 Oct 2026 | 9.00am - 6.00pm | Multiple Trainers |
| In-Person | 03 Nov 2026 to 04 Dec 2026 | 9.00am - 6.00pm | Multiple Trainers |
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.
Yes, you will be able to attain the full certification without a time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
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