Over 20+ Years of Social Media Management Experience
Founder of Cooler Insights, a Leading Digital Marketing Agency
Clients include Pan Pacific Hotel Group, Citibank, and Kaplan
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
Social media is no longer novel. Brands and companies, both big and small, have harnessed it to grow their brands’ online presence, generate leads, and boost their sales.
While some have succeeded, the majority find that their online efforts do not bring the result that they desire. Often, this is due to a need for more in-depth knowledge of how social media or a particular platform works.
Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing your social media marketing function in a systematic and sustainable fashion.
Using the easily remembered acronym ACE-ING!, it covers the following 5-steps:
Analyse: Assessing your current social media situation
Curate: Developing content ideas and putting them into a calendar
Execute: Advanced social media content strategies and techniques
Infer & Navigate: Understanding and responding to data
Governance: Managing your social media function for the long-term
Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.
During the course, you will learn and apply the more advanced strategies and tactics gleaned from the worlds of behavioural economics, storytelling, data analytics, and brand building. You will also be equipped with the tools and techniques needed to manage your company’s social media function as well as to develop your own SOPs for social media.
Target Audience
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
CMOs, VPs, Directors and Managers of Marketing and PR functions
Digital marketing and social media marketing managers and executives
Business owners
Entrepreneurs
PMETs who use social media marketing in their work
Learners from Equinet Academy’s Social Media Marketing Course
* NOTE: As this is an advanced level course, learners are expected to be familiar with how Facebook, Instagram, LinkedIn, YouTube, or other social platforms work.
Course Highlights
In the Advanced Social Media Management course, participants will learn how to:
Build a sustainable social media marketing management process
Tap on the latest trends in social media marketing
Analyse and audit competitors and company’s social media efforts
Develop techniques to brainstorm and source for social media content ideas
Craft winning social media content for campaigns
Build their online brand influence through storytelling and social psychology
Optimise social media marketing budgets and track ROI
Manage social media teams and internal processes
Course Objectives
By the end of the class, trainees will be able to:
Audit social media marketing processes based on current social media trends
Implement research methods using social media tools to develop and implement social media management strategies
Grow online influence and strengthen fan communities in accordance with social media guidelines
Determine social media budget and track social media return on investment
Manage social media marketing functions effectively and sustainably
Oversee social media crisis, complaints, and conflicts across social media platforms
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Media Platforms Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Social Media Management course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Media Platforms Management
Course Code: TGS-2021010172
Course Support Period: 10 Dec 2021 – 09 Dec 2025
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
The basic Social Media Marketing course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.
The Advanced Social Media Marketing Course goes into more detail covering more advanced concepts of social media marketing and management. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
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Testimonials
Sherrie See
“This course has provided me with advanced knowledge and insider insights on social media management best practices. As I currently work as a one-person team under a funded program, I particularly value the strategies for creating optimal, cost-effective workflows. My goal is to develop comprehensive SOPs to ensure a smooth and scalable social media function, not just for myself but also for future team members as we grow. I believe the resources and lessons from this course will be highly beneficial in achieving that.
As a fresh graduate stepping into my role as a Social Media Executive, I’m eager to take on the challenge of managing emerging social media accounts. This advanced course equips me with invaluable resources and insights, refining my strategic thinking and decision-making skills. I’m confident that these tools will empower me to drive impactful campaigns and excel in the digital landscape.”
Lorene Lim
“I now have a better understanding of social media marketing on a strategic level. The course has helped me improve my copywriting and develop a more holistic social media marketing strategy. I would say that those who take this course will have a good foundation in the key elements of social media marketing.”
WONG TEIK KHENG
“The Advanced Social Media Management course helped me a lot in refreshing my skills. Mr. Walter was a great trainer, and I was able to find candidates with the necessary skills.”
