Over 20+ Years of Social Media Management Experience
Founder of Cooler Insights, a Leading Digital Marketing Agency
Clients include Pan Pacific Hotel Group, Citibank, and Kaplan
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
With 1.1 billion users globally and 80% of Singapore’s users under 33, TikTok is a platform you can’t ignore.
Designed to help you navigate this fast growing social media channel, our 2-day TikTok Marketing Course covers all the essentials you need.
Day 1 kicks off with understanding TikTok’s algorithms, features, and tools, followed by in-depth sessions on audience analytics and crafting marketing funnel strategies. We cap off the day by guiding you through TikTok content strategies, including how to develop a content calendar.
Day 2 is all about hands-on content creation and analysis. We start with scripting and storyboarding, teaching you the nuts and bolts of creating compelling videos. You’ll be provided with a mobile phone tripod and gain hands-on experience in video shooting and in-app production tools. You’ll also dive into video editing, utilising TikTok and CapCut, and finish the day with an exploration of TikTok analytics and advertising options.
The workshop incorporates case studies, role-playing scenarios, and real-time analytics to help you design an audience-focused TikTok marketing strategy. We will assess your performance through group and individual exercises, and a final project, where you’ll present a TikTok video embodying what you’ve learned.
Ready to carve out your space in Singapore’s youthful TikTok scene? Join our workshop to start building your TikTok marketing expertise.
Target Audience
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
Course Highlights
In this 2-Day TikTok Marketing Workshop, trainees will learn:
How TikTok algorithms work and how to leverage the platform’s features and tools for optimal visibility
How to analyse and interpret TikTok audience data, including demographics, psychographics, and behaviours
What TikTok marketing funnel strategies for the different stages mean: Awareness, Consideration, Conversion, and Loyalty
Best practices in developing a structured TikTok content calendar
Scripting and storyboarding techniques to create compelling TikTok videos
In-app tools and tips for shooting high-quality TikTok videos
Basic editing skills and how to use CapCut for video refinement
Utilising TikTok Analytics and advertising options to improve success and boost ROI
Course Objectives
By the end of the class, trainees will be able to:
Explain the nuances of TikTok’s algorithm, its features, and tools to make data-driven decisions.
Gain in-depth insights into TikTok’s audience to tailor content and marketing strategies effectively.
Develop a TikTok marketing funnel, from raising awareness to building customer loyalty.
Create a comprehensive content calendar tailored for TikTok, enhancing consistency and engagement.
Master the craft of TikTok scripting and storyboarding for effective storytelling.
Shoot compelling videos, including utilisation of TikTok’s in-app production tools.
Edit TikTok videos, with a focus on using CapCut for post-production.
Set up TikTok advertising campaigns.
Measure the effectiveness and ROI of their TikTok campaigns through analytics and optimisation techniques.
Certification
A Certification of Completion will be issued upon achieving at least 75% attendance for the course.
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Trainees are required to be able to perform basic tasks on social media platforms, i.e. TikTok, such as navigating profile pages and posting social media content, proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop and a mobile phone with a decent camera for video shooting practice. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and a tripod for your smartphone and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
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Testimonials
Leong Hua Kuan
I took this TikTok marketing course to gain a deeper understanding of the platform. It provided valuable insights into how TikTok works and helped me better grasp its marketing potential.
Kaizer Thng
This course provided a structured roadmap for planning advertising campaigns on TikTok. It introduced useful online tools and analytics platforms, giving me the confidence to apply these insights to my work.
Jason Chia
This course gave me a better understanding of the scope of work and how much effort is needed to maintain a TikTok account. Looking forward to going back to the company to see how we can implement this.
Vanessa
I have a better idea on how to create relevant content and run effective ads on TikTok. A lot of extra new AI tools that can help with TikTok marketing too. The trainer has shared quite a few real life case studies that are useful and provided useful advices on how to shoot relevant content on TikTok. He also share examples on how to make use of AI to ease the process of content creating, which I find quite useful as well.
