TikTok Marketing Course Singapore

Equinet Academy

Plan and Execute Effective TikTok Marketing Campaigns

Course Description

With 1.1 billion users globally and 80% of Singapore’s users under 33, TikTok is a platform you can’t ignore.

Designed to help you navigate this fast growing social media channel, our 2-day TikTok Marketing Course covers all the essentials you need.

Day 1 kicks off with understanding TikTok’s algorithms, features, and tools, followed by in-depth sessions on audience analytics and crafting marketing funnel strategies. We cap off the day by guiding you through TikTok content strategies, including how to develop a content calendar.

Day 2 is all about hands-on content creation and analysis. We start with scripting and storyboarding, teaching you the nuts and bolts of creating compelling videos. You’ll be provided with a mobile phone tripod and gain hands-on experience in video shooting and in-app production tools. You’ll also dive into video editing, utilising TikTok and CapCut, and finish the day with an exploration of TikTok analytics and advertising options.

The workshop incorporates case studies, role-playing scenarios, and real-time analytics to help you design an audience-focused TikTok marketing strategy. We will assess your performance through group and individual exercises, and a final project, where you’ll present a TikTok video embodying what you’ve learned.

Ready to carve out your space in Singapore’s youthful TikTok scene? Join our workshop to start building your TikTok marketing expertise.

Target Audience

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Course Highlights

In this 2-Day TikTok Marketing Workshop, trainees will learn:

How TikTok algorithms work and how to leverage the platform’s features and tools for optimal visibility
How to analyse and interpret TikTok audience data, including demographics, psychographics, and behaviours
What TikTok marketing funnel strategies for the different stages mean: Awareness, Consideration, Conversion, and Loyalty
Best practices in developing a structured TikTok content calendar
Scripting and storyboarding techniques to create compelling TikTok videos
In-app tools and tips for shooting high-quality TikTok videos
Basic editing skills and how to use CapCut for video refinement
Utilising TikTok Analytics and advertising options to improve success and boost ROI

Course Objectives

By the end of the class, trainees will be able to:

Explain the nuances of TikTok’s algorithm, its features, and tools to make data-driven decisions.
Gain in-depth insights into TikTok’s audience to tailor content and marketing strategies effectively.
Develop a TikTok marketing funnel, from raising awareness to building customer loyalty.
Create a comprehensive content calendar tailored for TikTok, enhancing consistency and engagement.
Master the craft of TikTok scripting and storyboarding for effective storytelling.
Shoot compelling videos, including utilisation of TikTok’s in-app production tools.
Edit TikTok videos, with a focus on using CapCut for post-production.
Set up TikTok advertising campaigns.
Measure the effectiveness and ROI of their TikTok campaigns through analytics and optimisation techniques.

Certification

A Certification of Completion will be issued upon achieving at least 75% attendance for the course.

Course Outline

This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.

Understanding TikTok Algorithms, Features, and Tools

Dive into how TikTok’s algorithm works
Learn how to tap on TikTok search
Explore the features and tools available on the platform
Setting up and growing your followers

Unpacking TikTok Audiences

Demographics, psychographics, behaviours, and interests
Uncovering trending topics and how to leverage them

Navigating the TikTok Marketing Funnel

Mapping your customer buying journey
Crafting strategies for Awareness, Consideration, Conversion, and Loyalty stages
Understanding TikTok analytics

TikTok Content Strategies

Best practices in content creation across the funnel
Storytelling Frameworks for TikTok: eg Hook-Engage-Action, Show-and-Tell, 4Rs, AIDA, etc.
Developing a content calendar

TikTok Scripting and Storyboarding

Crafting engaging scripts
Building effective storyboards

TikTok Video Shoots and Production

Tips for shooting compelling videos
On-site video shooting using your mobile phone on a tripod (provided by Equinet)
Utilising TikTok’s in-app tools for production

Post-Production: Editing on TikTok and CapCut

Editing basics
Enhancing your videos with CapCut
Audio editing

TikTok Advertising & TikTok Shop

An overview of TikTok advertising options
Best practices in TikTok advertising
Introduction to TikTok selling through TikTok Shop

Jamie Lim

Content Strategist & Creator Coach | Founder, Scribbled Pathways | Ex-Google, Ex-TikTok Jamie is a creator-preneur and content strategist with over 9 years of experience in the corporate world including roles at Google and TikTok, before pivoting into full-time content creation. Today, she helps entrepreneurs, creators, and brand teams elevate their video presence, simplify their…

Walter Lim

Founder of digital marketing agency Cooler Insights, Walter has 29 years of leadership experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning. Director and Chief Content Strategist at Cooler Insights, he was a council member of the Media Literacy Council for five terms (2016 to 2023), juror of Mumbrella…

Course Fees

Course Fee:
S$990.00 (inclusive of 9% GST)

Nett Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies

Check your eligible grant amount and nett payable course fees when you sign up now.

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.00

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

SkillsFuture Enhanced Training Support for SMEs (ETSS)

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
In-Person	27, 28 Nov 2025 (Thu, Fri)	9.00am - 6.00pm	Jamie Lim Apply Now
In-Person	27, 28 Jan 2026 (Tue, Wed)	9.00am - 6.00pm	Jamie Lim Apply Now
In-Person	24, 25 Mar 2026 (Tue, Wed)	9.00am - 6.00pm	Jamie Lim Apply Now
In-Person	25, 26 May 2026 (Mon, Tue)	9.00am - 6.00pm	Jamie Lim Apply Now
In-Person	23, 24 Jul 2026 (Thu, Fri)	9.00am - 6.00pm	Jamie Lim Apply Now
In-Person	24, 25 Sep 2026 (Thu, Fri)	9.00am - 6.00pm	Jamie Lim Apply Now
In-Person	24, 25 Nov 2026 (Tue, Wed)	9.00am - 6.00pm	Jamie Lim Apply Now

Frequently Asked Questions (FAQs)

Are there any pre-requisites or minimum entry requirements?

Trainees are required to be able to perform basic tasks on social media platforms, i.e. TikTok, such as navigating profile pages and posting social media content, proficient in web surfing and be able to write and converse in English.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop and a mobile phone with a decent camera for video shooting practice. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and a tripod for your smartphone and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Testimonials

“I took this TikTok marketing course to gain a deeper understanding of the platform. It provided valuable insights into how TikTok works and helped me better grasp its marketing potential.”

Leong Hua Kuan

This course provided a structured roadmap for planning advertising campaigns on TikTok. It introduced useful online tools and analytics platforms, giving me the confidence to apply these insights to my work.

Kaizer Thng

This course gave me a better understanding of the scope of work and how much effort is needed to maintain a TikTok account. Looking forward to going back to the company to see how we can implement this.

Jason Chia

I have a better idea on how to create relevant content and run effective ads on TikTok. A lot of extra new AI tools that can help with TikTok marketing too. The trainer has shared quite a few real life case studies that are useful and provided useful advices on how to shoot relevant content on TikTok. He also share examples on how to make use of AI to ease the process of content creating, which I find quite useful as well.

Vanessa

“I learned how to run ads on TikTok, which is valuable as I manage a TikTok shop for my small business. The course also taught me important factors to consider when creating effective content.“

Sim Mui Huang

“This course has equipped me with the knowledge to make informed decisions for my organisation’s digital strategies. I used to hear about different strategies and campaigns from my agency, such as PMAX, without fully understanding their purpose or benefits. After completing this course, I feel more confident in evaluating and deciding on the right digital strategies for the business.”

Cassandra Chew

“Learning TikTok marketing at Equinet Academy gave us practical strategies to create engaging short-form content, directly supporting our goal of reaching younger audiences. The friendly reception, thoughtful care, and supportive environment made the experience smooth. Both trainers were knowledgeable and patient, guiding us through practical exercises that helped me apply what I learned.”

Course Taken:
WSQ TikTok Marketing, 2025

Martha Lee