Equinet Academy
Set Up, Launch, and Optimise Your Shopify Store for Sales
Course Description
What is This Course About?
Master the art of building and optimising your online store with our Shopify Store Creation course. This hands-on training programme is designed to equip you with the skills to create a professional e-commerce storefront, manage product listings, and implement user-friendly features to enhance customer experience.
Whether you’re a budding entrepreneur or a marketer expanding your e-commerce capabilities, this course empowers you to design, customise, and manage Shopify stores that drive traffic and conversions.
Learn to optimise your store for search engines and streamline operations using Shopify’s powerful tools. From configuring payment gateways to setting up efficient shipping workflows, you’ll gain the practical know-how to handle every aspect of Shopify management.
Additionally, explore analytics and plug-ins that help you track performance and improve store functionality, ensuring your e-commerce business stays ahead in a competitive market.
By the end of this course, you’ll have a functional Shopify store tailored to your business needs. Gain insights into data-driven strategies, plug-in recommendations, and advanced optimisation techniques to maximise ROI.
Take the next step in your e-commerce journey and transform your online store into a scalable, results-driven platform.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust—practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
This course is ideal for:
- Entrepreneurs: Aspiring or current business owners looking to launch or optimise their online stores.
- Marketers: Professionals expanding their expertise in e-commerce and Shopify store management.
- E-commerce Teams: Individuals responsible for managing or scaling online business operations.
- Freelancers: Consultants and developers looking to offer Shopify-related services to clients.
Prerequisites
What You’ll Need to Get Started
You should have proficiency in written and spoken English and be comfortable using a computer and standard web based tools. No prior experience with Shopify is required. The course is structured to guide learners from store setup through to advanced customisation and optimisation techniques.
Learners are required to have a laptop with a stable internet connection for hands on activities. Access to a Shopify account is highly recommended to maximise learning during practical sessions. If you do not have an existing Shopify account, one will be provided for use during the course.
Course Highlights
What You’ll Learn
In this Shopify Store Creation course, you will:
- Build a fully operational Shopify store from scratch.
- Customise your storefront to deliver an engaging user experience.
- Master product listing optimisation to boost search visibility.
- Set up payment gateways and shipping workflows aligned to customer needs.
- Leverage Shopify analytics to track performance and optimise sales.
- Evaluate and integrate plug-ins for operational and UX improvements
Course Objectives
What You’ll Takeaway
By the end of the class, trainees will be able to:
- Design and Customisation: Create a fully functional Shopify storefront aligned with customer experience best practices.
- Product Management: Manage and optimise product listings using SEO strategies to enhance visibility and sales.
- Payment and Shipping: Configure seamless payment gateways and shipping workflows tailored to customer preferences.
- Analytics and Optimisation: Leverage Shopify analytics tools to track store performance and implement data-driven improvements.
- Store Enhancements: Evaluate and adopt plug-ins to improve operational efficiency and user experience.
Skills Gained:
Shopify Store Setup
Learn to create and configure a fully operational Shopify store aligned with platform best practices.
Storefront Design & Customisation
Customise layouts, themes, and visual elements to deliver a seamless, user-friendly shopping experience.
Product Listing Optimisation
Manage and optimise product listings with SEO-driven strategies to improve search visibility and conversions.
Inventory & Catalogue Management
Organise, track, and update product catalogues to ensure accurate availability and streamlined operations.
Payment Gateway Configuration
Set up secure and efficient payment options tailored to customer checkout preferences.
Shipping & Fulfilment Workflows
Configure shipping zones, rates, and fulfilment processes to enhance delivery experiences.
Shopify Analytics Interpretation
Use Shopify analytics to monitor store performance, customer behaviour, and sales trends.
Data-Driven Store Optimisation
Implement improvements based on analytics insights to increase traffic, engagement, and sales.
Plug-In Evaluation & Integration
Assess, select, and integrate Shopify apps to enhance UX and operational efficiency.
Organisational Policy Alignment
Apply internal content management and operational policies during store creation and setup.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified Ecommerce Specialist (CES) Programme.
Module 1: Ecommerce Essentials
Module 2: Ecommerce Marketplaces (Shopee & Lazada)
Module 3: Shopify Store Creation
Module 4: Ecommerce Strategy
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Management System Utilisation under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Shopify Store Creation course assessment and achieved at least 75% attendance.
Course Code: TGS-2025054469
Course Support Period: 02 Jun 2025 – 01 Jun 2027
Course Outline
Inside the course
This WSQ Shopify Store Creation course covers Shopify setup, store design, product listing optimisation, payment and shipping configuration, and analytics-driven optimisation. Learn to build, customise, and manage a high-performing Shopify store using SEO best practices and data insights.
Introduction to Shopify
- Overview of Shopify and its ecosystem.
- Setting up Shopify stores: aligning configurations with organisational content management policies.
- Practical implementation of organisational policies during store setup
Store Design and Customisation
- Selecting and customising Shopify themes
- Optimising storefronts for mobile responsiveness
- Brainstorming and applying UX-focused ideas for storefront design
Product Listings and Inventory Management
- Adding and optimising product listings for SEO
- Ensuring proper tagging, metadata, and product descriptions
- Managing inventory and updating product descriptions regularly
Payment Gateways, Shipping, and Fulfilment
- Overview of Shopify’s payment gateway and shipping options
- Key considerations for selecting shipping providers
- Researching and selecting appropriate payment and shipping solutions
Shopify Analytics and Store Optimisation
- Overview of Shopify asset management tools
- Analysing store assets for performance optimisation
- Tracking sales, traffic, and conversion rates using Shopify analytics
- Generating reports for store optimisation
- Evaluating plug-ins for operational and UX improvements
- Interpreting analytics data and recommending improvements
- Demonstrating selected plug-ins and explaining their operational benefits
Assessment Component
- Short Answers Written Questions
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Jessica Bong
Jessica Bong is an experienced and highly skilled Shopify Store Creation trainer and the Founder of Soodo, a Shopify Website Development Studio dedicated to helping business owners build their Shopify store so they can focus on their business operations. Drawing from years of hands-on experience, Jessica has built and scaled multiple brands across industries such as home goods, tech gadgets, jewelry, and subscription boxes. Many of these brands have consistently achieved six-figure revenues within their first year, showcasing her systematic approach to creating profitable, functional, and visually compelling online stores.
Trainer Bio
Chan Teck Seng
Teck Seng is the founder of Lemonade, an award-winning Singaporean creative design agency specialising in web design and development. As a webmaster and SEO consultant for leading companies, Teck Seng and his team created and managed websites that attained high conversion rates. His works have earned him numerous accolades and praises, for both their design and skills in digital development. Teck Seng and his team were awarded by CSSWinner, CSSDesign Awards, Awwwards, and Singapore Website Award (SWA).
*Only one trainer will be facilitating per class.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies
Full Course Fee (without funding)
$990.00
incl. 9% GST
S$297.00
Nett Course Fee Payable
Including 9% GST
S$495.00
Nett Course Fee Payable
Including 9% GST
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind—structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 05, 06 Mar 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 07, 08 May 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 13, 14 Jun 2026 (Sat, Sun) | 9.00am - 6.00pm | |
| In-Person | 06, 07 Jul 2026 (Mon, Tue) | 9.00am - 6.00pm | |
| In-Person | 07, 08 Sep 2026 (Mon, Tue) | 9.00am - 6.00pm | |
| In-Person | 10, 11 Oct 2026 (Sat, Sun) | 9.00am - 6.00pm | |
| In-Person | 05, 06 Nov 2026 (Thu, Fri) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
This course is designed for entrepreneurs, small business owners, e-commerce professionals, and marketers who want to create, customise, and manage professional Shopify stores.
No prior experience with Shopify is required. The course covers everything from setting up a store to advanced customisation and optimisation techniques.
You’ll learn how to set up, design, and customise a Shopify store. Topics include product listing optimisation, payment gateways, shipping workflows, SEO strategies, and leveraging Shopify analytics for performance improvement.
You’ll need a laptop with internet access. Access to a Shopify account is highly recommended for hands-on sessions. Should you not have access to a Shopify account, we will provide one for you for the duration of the course.
The course spans two days and includes lectures, hands-on workshops, peer discussions, and individual projects to provide a comprehensive learning experience.
Yes, the course is highly practical. You’ll work on creating and customising your Shopify store during guided sessions.
Yes, assessments include short-answer questions and an individual project where you’ll demonstrate your ability to configure and optimise a Shopify store.
Yes, participants who complete the course will receive a certificate of completion, validating their skills in Shopify store creation and management.
Absolutely! The course equips you with actionable skills to set up and optimise a Shopify store, which you can apply to your business or clients right away.
This course focuses exclusively on Shopify, diving deep into its features, tools, and best practices for creating a high-performing online store.
Yes, this course is beneficial for existing Shopify users. It covers advanced customisation, SEO, analytics, and plug-ins that can enhance your store’s performance.
Yes, the course includes evaluating and implementing plug-ins to improve store functionality, user experience, and operational efficiency.
Yes, the course provides opportunities for collaboration and networking with like-minded professionals and entrepreneurs.
You will retain access to the course materials for up to 3 years post-course, ensuring you can revisit and apply what you’ve learned.
Yes, you’ll gain access to additional resources and the alumni network for ongoing support. Trainers will also be available for follow-up questions.
Yes, the course covers SEO strategies specifically for Shopify, including product metadata, tagging, and content optimisation to boost visibility and conversions.
Yes, you’ll learn to track key performance metrics like sales, traffic, and conversion rates using Shopify’s built-in analytics tools.
Shopify and WordPress/WooCommerce are two of the most popular platforms for building e-commerce websites. Shopify is an all-in-one hosted solution that simplifies setup, design, and maintenance making it ideal for those who want to launch quickly with minimal tech skills.
WooCommerce is a plugin for WordPress that offers greater flexibility and control, but it typically requires more time, effort, and technical know-how.
Not sure which one suits your business better? Check out this comparison:
Shopify vs WooCommerce – Which Platform is Better for Small Businesses?
Testimonials
Word on the Street!
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Brochure Download
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Explore the course outline, key topics, and learning outcomes you will gain from this training.
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