Founder of Soodo, Shopify Website Development Studio
Built & Scaled Shopify Websites for Multiple Six-Figure Brands
10+ Years of Hands-On Experience in eCommerce
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
Corporate Clients
Set Up, Launch, and Optimise Your Shopify Store for Sales
Master the art of building and optimising your online store with our Shopify Store Creation course. This hands-on training programme is designed to equip you with the skills to create a professional e-commerce storefront, manage product listings, and implement user-friendly features to enhance customer experience. Whether you’re a budding entrepreneur or a marketer expanding your e-commerce capabilities, this course empowers you to design, customise, and manage Shopify stores that drive traffic and conversions.
Learn to optimise your store for search engines and streamline operations using Shopify’s powerful tools. From configuring payment gateways to setting up efficient shipping workflows, you’ll gain the practical know-how to handle every aspect of Shopify management. Additionally, explore analytics and plug-ins that help you track performance and improve store functionality, ensuring your e-commerce business stays ahead in a competitive market.
By the end of this course, you’ll have a fully functional Shopify store tailored to your business needs. Gain insights into data-driven strategies, plug-in recommendations, and advanced optimisation techniques to maximise ROI. Take the next step in your e-commerce journey and transform your online store into a scalable, results-driven platform.
Target Audience
This course is ideal for:
Entrepreneurs: Aspiring or current business owners looking to launch or optimise their online stores.
Marketers: Professionals expanding their expertise in e-commerce and Shopify store management.
E-commerce Teams: Individuals responsible for managing or scaling online business operations.
Freelancers: Consultants and developers looking to offer Shopify-related services to clients.
Course Highlights
Build a fully operational Shopify store from scratch.
Customise your storefront to deliver an engaging user experience.
Master product listing optimisation to boost search visibility.
Set up payment gateways and shipping workflows aligned to customer needs.
Leverage Shopify analytics to track performance and optimise sales.
Evaluate and integrate plug-ins for operational and UX improvements.
Course Objectives
By the end of the class, trainees will be able to:
Design and Customisation: Create a fully functional Shopify storefront aligned with customer experience best practices.
Product Management: Manage and optimise product listings using SEO strategies to enhance visibility and sales.
Payment and Shipping: Configure seamless payment gateways and shipping workflows tailored to customer preferences.
Analytics and Optimisation: Leverage Shopify analytics tools to track store performance and implement data-driven improvements.
Store Enhancements: Evaluate and adopt plug-ins to improve operational efficiency and user experience.
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Management System Utilisation under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Shopify Store Creation course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Management System Utilisation.
Course Code: TGS-2025054469
Course Support Period: 02 Jun 2025 – 01 Jun 2027
Course Outline
Topics Covered:
Overview of Shopify and its ecosystem.
Setting up Shopify stores: aligning configurations with organisational content management policies.
Practical implementation of organisational policies during store setup
Instructional Methods:
Lectures
Demonstrations
Case Studies
Topics Covered:
Selecting and customising Shopify themes
Optimising storefronts for mobile responsiveness
Brainstorming and applying UX-focused ideas for storefront design
Instructional Methods:
Hands-On Workshop
Peer Review
Topics Covered:
Adding and optimising product listings for SEO
Ensuring proper tagging, metadata, and product descriptions
Managing inventory and updating product descriptions regularly
Instructional Methods:
Hands-On Workshop
Group Discussion
Topics Covered:
Overview of Shopify’s payment gateway and shipping options
Key considerations for selecting shipping providers
Researching and selecting appropriate payment and shipping solutions
Instructional Methods:
Lectures
Hands-on Workshop
Topics Covered:
Overview of Shopify asset management tools
Analysing store assets for performance optimisation
Tracking sales, traffic, and conversion rates using Shopify analytics
Generating reports for store optimisation
Evaluating plug-ins for operational and UX improvements
Interpreting analytics data and recommending improvements
Demonstrating selected plug-ins and explaining their operational benefits
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
This course is designed for entrepreneurs, small business owners, e-commerce professionals, and marketers who want to create, customise, and manage professional Shopify stores.
No prior experience with Shopify is required. The course covers everything from setting up a store to advanced customisation and optimisation techniques.
You’ll learn how to set up, design, and customise a Shopify store. Topics include product listing optimisation, payment gateways, shipping workflows, SEO strategies, and leveraging Shopify analytics for performance improvement.
You’ll need a laptop with internet access. Access to a Shopify account is highly recommended for hands-on sessions. Should you not have access to a Shopify account, we will provide one for you for the duration of the course.
The course spans two days and includes lectures, hands-on workshops, peer discussions, and individual projects to provide a comprehensive learning experience.
Yes, the course is highly practical. You’ll work on creating and customising your Shopify store during guided sessions.
Yes, assessments include short-answer questions and an individual project where you’ll demonstrate your ability to configure and optimise a Shopify store.
Yes, participants who complete the course will receive a certificate of completion, validating their skills in Shopify store creation and management.
Absolutely! The course equips you with actionable skills to set up and optimise a Shopify store, which you can apply to your business or clients right away.
This course focuses exclusively on Shopify, diving deep into its features, tools, and best practices for creating a high-performing online store.
Yes, this course is beneficial for existing Shopify users. It covers advanced customisation, SEO, analytics, and plug-ins that can enhance your store’s performance.
Yes, the course includes evaluating and implementing plug-ins to improve store functionality, user experience, and operational efficiency.
Yes, the course provides opportunities for collaboration and networking with like-minded professionals and entrepreneurs.
You will retain access to the course materials for up to 3 years post-course, ensuring you can revisit and apply what you’ve learned.
Yes, you’ll gain access to additional resources and the alumni network for ongoing support. Trainers will also be available for follow-up questions.
Yes, the course covers SEO strategies specifically for Shopify, including product metadata, tagging, and content optimisation to boost visibility and conversions.
Yes, you’ll learn to track key performance metrics like sales, traffic, and conversion rates using Shopify’s built-in analytics tools.
Shopify and WordPress/WooCommerce are two of the most popular platforms for building e-commerce websites. Shopify is an all-in-one hosted solution that simplifies setup, design, and maintenance making it ideal for those who want to launch quickly with minimal tech skills.
WooCommerce is a plugin for WordPress that offers greater flexibility and control, but it typically requires more time, effort, and technical know-how.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Ricky
“This course helped me better understand how to create an effective storefront to increase business, while adding to my knowledge of Shopify store creation.”
Nora Ahmad
“The course is comprehensive and robust, equipping me with the skills to set up my Shopify store properly. It will help me migrate my existing store from other platforms to Shopify, which I find more reliable.“
Leong Mary
“High-quality instructor and well-structured content. I attended this course to increase my knowledge of Shopify store creation rather than for career advancement.“
