WSQ LinkedIn Marketing and Advertising Course Singapore

Equinet Academy

Attract Leads and Build Your Brand Using LinkedIn

Course Description

LinkedIn is the home to 1 billion business professionals. Almost 130 million are key business decision makers such as VPs, directors, business owners, managers, CXOs. 70% of Singapore’s population are on LinkedIn.

This is where most Fortune 500 executives actively look for valuable content for professional & corporate development. If your target audience is in the B2B space, LinkedIn is where your greatest opportunities lie. Also, many marketing professionals do not possess relevant skills for LinkedIn marketing. This gives you a career advantage over others.

This intensive 2-day LinkedIn Marketing Training Course covers the latest LinkedIn marketing strategies, frameworks and concepts. You will learn how to leverage the world’s biggest professional network for your existing business.

To reinforce the concepts, you will be participating in a blend of live exercises, group discussions, role-playing, Q&A sessions and other interactive activities.

You will create a LinkedIn campaign manager and business manager account during the course. Participants may also work on their own campaign managers. We encourage participants to have a LinkedIn profile before attending (optional).

By the end of the course, you will take away actionable strategies that will enable you to integrate LinkedIn into your marketing campaigns.

Prerequisite

Basic computer knowledge. Participants are encouraged to bring their own laptops. Each participant can be provided a Windows laptop for the duration of the course if they don’t have a laptop of their own.

Participants should also set up a LinkedIn account before the class.

Target Audience

Marketing Executives
Sales and Business Development Executives
C-Level Executives

Course Highlights

In this LinkedIn Sales and Marketing course, you will:

Gain a thorough understanding of LinkedIn’s ecosystem, including user demographics and behaviours.
Learn best practices for optimising individual and company LinkedIn profiles to enhance visibility and engagement.
Develop and implement a strategic content marketing plan tailored for LinkedIn.
Utilise LinkedIn analytics to track performance, interpret key metrics, and make data-driven decisions.
Execute structured and effective networking strategies to build and engage your professional network on LinkedIn.
Utilising LinkedIn’s latest ad features—such as business managers, audience targeting, conversation ads, and dynamic retargeting
Leverage advanced LinkedIn tools like Sales Navigator for efficient lead generation and management.
Develop, manage, and optimise LinkedIn ad campaigns to achieve specific marketing objectives and improve ROI.

Course Objectives

By the end of this course, you will be able to:

Research the demographics and behaviours of LinkedIn users to identify how they align with business objectives
Set up and optimise LinkedIn individual user and company page profiles
Leverage LinkedIn analytics to gain insights and improve profile performance
Develop an effective content marketing strategy for LinkedIn
Create engaging content for LinkedIn to drive engagement and visibility
Develop effective networking strategies to build a network on LinkedIn
Create impactful outreach messages to generate responses from prospects
Explain the features and benefits of LinkedIn Sales Navigator
Create LinkedIn ad campaigns according to marketing objectives
Optimise LinkedIn ads for better performance and ROI

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ LinkedIn Sales and Marketing course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing

Course Code: TGS-2024052178
Course Support Period: 31 Dec 2024 – 30 Dec 2026

Course Outline

This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.

Understanding LinkedIn's Ecosystem

Overview of LinkedIn’s Demographics and User Behaviours
Assess How LinkedIn’s Ecosystem Can Be Leveraged for the Organisation’s goals and reach relevant decision makers

LinkedIn Profile Best Practices

Optimising Individual User Profiles
Optimising Company Page Profiles
Trends in Media Usage on LinkedIn

Using LinkedIn Analytics to Improve Performance

Introduction to LinkedIn Analytics
Analysing Profile Performance Metrics
Analysing Company Page Performance Metrics
Organising Competitor Research on LinkedIn

Developing a Content Strategy on LinkedIn

Key components of a successful LinkedIn content strategy
Real-world examples and case studies of effective LinkedIn content strategies
Frameworks and templates for planning and executing your LinkedIn content strategy

Create Engaging Content on LinkedIn

Engaging Format and content styles for LinkedIn
Create impactful documents, images, and videos specifically for LinkedIn

LinkedIn company page best practices

Optimising LinkedIn company page with the latest features such as products, newsletters, content discovery, and analytics.
Best practices for posting and managing content on LinkedIn Company Page
Build followers and engagements on LinkedIn company page

Engaging with Your Network

Crafting Impactful Outreach Messages
Managing Responses and Create Follow-Up Plans
Identify the needs and interests of your target audience to tailor outreach messages effectively

Introduction to LinkedIn Sales Navigator

Overview of Sales Navigator Features
Using Sales Navigator to Identify Leads

Overview of LinkedIn Advertising

Introduction to LinkedIn Advertising
Setting Up Effective LinkedIn Ad Campaigns
Understanding admin access for business manager and campaign manager

Creating and Managing Ad Campaigns on LinkedIn

Optimising Ad Campaign Performance
Analysing and Interpreting Ad Campaign Data

Vivek Iyyani

Vivek is the founder of Millennial Minds – a personal branding agency focused on LinkedIn. As a LinkedIn Top Voice, Vivek is a practitioner of the concepts and strategies he applies to build his own personal brand and brings that knowledge over to his clients. He’s an award-winning author of 4 books with Penguin Random House and has been invited to speak across Asia. He’s worked with organisations such as PayPal, Oracle, Booking.com and many more. Vivek has been featured on major news outlets like CNBC, CNA, Straits Times and many others. In his personal time, he enjoys travelling, reading and exercising.

Walter Lim

Founder of digital marketing agency Cooler Insights, Walter has 29 years of leadership experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning. Director and Chief Content Strategist at Cooler Insights, he was a council member of the Media Literacy Council for five terms (2016 to 2023), juror of Mumbrella…

Course Fees & Fundings

Course Fee:
S$990.00 (inclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies

Check your eligible grant amount and nett payable course fees when you apply now.

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.

SkillsFuture Baseline Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.00

Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

SkillsFuture Enhanced Training Support for SMEs (ETSS)

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
In-Person	16, 17 Dec 2025 (Tue, Wed)	9.00am - 6.00pm	Vivek Iyyani Apply Now
In-Person	03, 04 Feb 2026 (Tue, Wed)	9.00am - 6.00pm	Vivek Iyyani Apply Now
In-Person	04, 05 Jun 2026 (Thu, Fri)	9.00am - 6.00pm	Vivek Iyyani Apply Now
In-Person	29, 30 Sep 2026 (Tue, Wed)	9.00am - 6.00pm	Vivek Iyyani Apply Now
In-Person	01, 02 Dec 2026 (Tue, Wed)	9.00am - 6.00pm	Vivek Iyyani Apply Now

Frequently Asked Questions (FAQs)

Are there any pre-requisites or minimum entry requirements?

Participants should also set up a LinkedIn account before the class.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop and a mobile phone with a decent camera for video shooting practice. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and a tripod for your smartphone and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Testimonials

“I am self-employed, and this course has increased my confidence. It helped me better position myself on LinkedIn among my competitors.”