Founder & Speaker at Millennial Minds, a Marketing and Leadership Consultancy
Award winning Author
Certified NLP Practitioner and Personality Profiling Expert (MBTI, TetraMap)
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LinkedIn is the home to 1 billion business professionals. Almost 130 million are key business decision makers such as VPs, directors, business owners, managers, CXOs. 70% of Singapore’s population are on LinkedIn.
This is where most Fortune 500 executives actively look for valuable content for professional & corporate development. If your target audience is in the B2B space, LinkedIn is where your greatest opportunities lie. Also, many marketing professionals do not possess relevant skills for LinkedIn marketing. This gives you a career advantage over others.
This intensive 2-day LinkedIn Marketing Training Course covers the latest LinkedIn marketing strategies, frameworks and concepts. You will learn how to leverage the world’s biggest professional network for your existing business.
To reinforce the concepts, you will be participating in a blend of live exercises, group discussions, role-playing, Q&A sessions and other interactive activities.
You will create a LinkedIn campaign manager and business manager account during the course. Participants may also work on their own campaign managers. We encourage participants to have a LinkedIn profile before attending (optional).
By the end of the course, you will take away actionable strategies that will enable you to integrate LinkedIn into your marketing campaigns.
Prerequisite
Basic computer knowledge. Participants are encouraged to bring their own laptops. Each participant can be provided a Windows laptop for the duration of the course if they don’t have a laptop of their own.
Participants should also set up a LinkedIn account before the class.
Target Audience
Marketing Executives
Sales and Business Development Executives
C-Level Executives
Course Highlights
In this course, you will learn:
Gain a thorough understanding of LinkedIn’s ecosystem, including user demographics and behaviours.
Learn best practices for optimising individual and company LinkedIn profiles to enhance visibility and engagement.
Develop and implement a strategic content marketing plan tailored for LinkedIn.
Utilise LinkedIn analytics to track performance, interpret key metrics, and make data-driven decisions.
Execute structured and effective networking strategies to build and engage your professional network on LinkedIn.
Utilising LinkedIn’s latest ad features—such as business managers, audience targeting, conversation ads, and dynamic retargeting
Leverage advanced LinkedIn tools like Sales Navigator for efficient lead generation and management.
Develop, manage, and optimise LinkedIn ad campaigns to achieve specific marketing objectives and improve ROI.
Course Objectives
By the end of this course, you will be able to:
Research the demographics and behaviours of LinkedIn users to identify how they align with business objectives
Set up and optimise LinkedIn individual user and company page profiles
Leverage LinkedIn analytics to gain insights and improve profile performance
Develop an effective content marketing strategy for LinkedIn
Create engaging content for LinkedIn to drive engagement and visibility
Develop effective networking strategies to build a network on LinkedIn
Create impactful outreach messages to generate responses from prospects
Explain the features and benefits of LinkedIn Sales Navigator
Create LinkedIn ad campaigns according to marketing objectives
Optimise LinkedIn ads for better performance and ROI
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ LinkedIn Sales and Marketing course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing
Course Code: TGS-2024052178
Course Support Period: 31 Dec 2024 – 30 Dec 2026
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Basic computer knowledge. Participants are encouraged to bring their own laptops. Each participant can be provided a Windows laptop for the duration of the course if they don’t have a laptop of their own.
Participants should also set up a LinkedIn account before the class.
For in-person training, do bring along a laptop and a mobile phone with a decent camera for video shooting practice. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and a tripod for your smartphone and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Iylia Nurliyana
“I learnt a lot from this course and the knowledge the trainer shared were very much applicable to my job. I appreciated that Jonathan was able to contextualize his examples and took the time to explain theories/concepts so that we would have a better understanding of how to apply them.”
Eslinda Hamzah
“The LinkedIn course was very insightful, organised, and a good investment. As an instructor, Jonathan held us well and I appreciate his ‘down to earth’ personality. He created a peer-learning atmosphere and had extensive experience in the subject matter.”
Chiew Ling
“This course has been helpful in deep diving into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more.”
