Equinet Academy

Certified SEO Specialist (CSEOS) Programme

Optimise Websites to Dominate Search Rankings and Beat the Competition

Programme Overview

The Certified SEO Specialist (CSEOS) programme is designed to provide you with the essential knowledge and skills to excel in search engine optimisation. You will learn how to optimise websites to rank higher in search engine results, drive organic traffic, and improve online visibility. Here are several case studies showcasing the successes of our SEO students:

Programme Highlights

Comprehensive understanding of SEO principles and techniques
Hands-on training with real-world SEO tools and strategies
Advanced techniques for on-page and off-page optimisation
Real-world case studies and practical projects
Expert instruction from industry professionals
Flexible learning options to fit your schedule

Learning Outcomes

By the end of the CSEOS programme, you will be able to:

Develop and implement effective SEO strategies
Perform comprehensive keyword research and analysis
Optimise website content for better search engine rankings
Use advanced SEO techniques to improve site performance
Analyse and interpret SEO data to refine strategies

Certification Track

Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified SEO Specialist (CSEOS) certificate issued by Equinet Academy.

Programme Modules

The modules are strategically sequenced to deliver a comprehensive and progressively advanced learning experience.

Beginning with the Search Engine Optimisation module, participants establish a solid foundation in SEO principles and fundamental techniques.

The subsequent Advanced Search Engine Optimisation module builds upon this foundation, introducing more sophisticated strategies and techniques to ensure participants can adeptly optimise websites and achieve superior search engine rankings.

The Certified SEO Specialist (CSEOS) programme is carefully structured to cultivate your expertise through a logical and progressive sequence.

Starting with foundational SEO concepts, participants gain a thorough understanding of essential techniques and tools. The advanced module then enhances this foundational knowledge, providing participants with the skills needed to tackle and overcome complex SEO challenges.

This structured approach ensures the development of a comprehensive and sophisticated skill set, rendering participants proficient and versatile SEO specialists.

Search Engine Optimisation (SEO) Strategy

Learn the fundamentals of SEO, including keyword research, on-page optimisation, technical SEO, and link building.

Learning Unit 1: Introduction to SEO
Learning Unit 2: Keyword Research & Onpage SEO
Learning Unit 3: Link Building (Off-Page SEO)
Learning Unit 4: SEO Analytics

View Course Module

Advanced Search Engine Optimisation

Delve into advanced SEO strategies, including content optimisation, mobile SEO, local SEO, and the use of advanced tools and analytics.

Learning Unit 1: Advanced Keyword Research and SEO Content Strategy
Learning Unit 2: Advanced On-Page SEO
Learning Unit 3: Advanced Off-Page SEO
Learning Unit 4: Advanced SEO Strategies and Analytics

View Course Module

Instructor

Kevin Dam

Founder & Director of Product & Marketing, Aemorph Digital Agency
10+ Years of Expertise in Digital Marketing and SEO
Strategic SEO Consultant for Leading Global Brands

Programme Fees

Module 1: Search Engine Optimisation (SEO) Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 2: Advanced Search Engine Optimisation
Course Fee: S$950.00 S$760.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$228.00 (inclusive of 9% GST)

Certified Search Engine Optimisation Specialist
Course Fee: From S$462.00 (inclusive of 9% GST)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
In-Person	03 Jun 2025 to 25 Jun 2025	9.00am - 6.00pm	Kevin Dam
Online via Zoom	24 Jul 2025 to 08 Aug 2025	9.00am - 6.00pm	Kevin Dam
In-Person	26 Aug 2025 to 10 Sep 2025	9.00am - 6.00pm	Kevin Dam
Online via Zoom	18 Oct 2025 to 24 Oct 2025	9.00am - 6.00pm	Kevin Dam
In-Person	27 Nov 2025 to 03 Dec 2025	9.00am - 6.00pm	Kevin Dam

Click on the course dates above to register online.

Hear From Our Graduates

Chia Teck Hwee

“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.

During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.

Many thanks to Kevin for helping to kick start my SEO learning journey.”

Adeline Ng

“It had been supremely useful after attending this SEO course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. The presentation materials were comprehensive and well organised – truly informative and an enriching experience.”

Will Facer

“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”

Yeo Chuen Chuen

“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I’m more confident that I can execute the content and SEO strategy optimally for my company after this course.”

Frequently Asked Questions (FAQ)

Can I take the modules individually and in a different sequence?

Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.

I have completed one individual module 2 years ago. If I complete the remaining modules, will I still attain the full certification?

Yes, you will be able to attain the full certification without time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.

What are the pre-requisites to enrol into this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Case Studies

522% Increase in Traffic After 6 Months of SEO Implementation

Discover how successful SEO implementation can lead to a 522% increase in traffic within just 2 months. Read our case study to learn more!

3x Increase in Google Traffic After Implementing SEO

Muslim.sg was able to increase its traffic by 3X with the help of a robust SEO strategy after attending Equinet Academy's SEO clinic sessions.

Local Wellness Product Company Maintained Sales Targets Through SEO Despite the Covid-19 Pandemic

Learn how Miuvo applied SEO best practices and maintained sales figures despite closing multiple retail outlets island-wide during the COVID-19 pandemic in Singapore, after attending Equinet Academy’s SEO course.