Equinet Academy
Optimise Websites to Dominate Search Rankings and Beat the Competition
Programme Overview
The Certified SEO Specialist (CSEOS) programme is designed to provide you with the essential knowledge and skills to excel in search engine optimisation. You will learn how to optimise websites to rank higher in search engine results, drive organic traffic, and improve online visibility. Here are several case studies showcasing the successes of our SEO students:
- 522% Increase in Traffic After 6 Months of SEO Implementation
- 3x Increase in Google Traffic After Implementing SEO
- Local Wellness Product Company Maintained Sales Targets Through SEO Despite the Covid-19 Pandemic
- How A Storage Company Increased Organic Search (SEO) Traffic by 1.5X
- SingHealth’s HealthXchange Portal SEO Rankings Increased After an SEO Site Revamp
Programme Highlights
- Comprehensive understanding of SEO principles and techniques
- Hands-on training with real-world SEO tools and strategies
- Advanced techniques for on-page and off-page optimisation
- Real-world case studies and practical projects
- Expert instruction from industry professionals
- Flexible learning options to fit your schedule
Learning Outcomes
By the end of the CSEOS programme, you will be able to:
- Develop and implement effective SEO strategies
- Perform comprehensive keyword research and analysis
- Optimise website content for better search engine rankings
- Use advanced SEO techniques to improve site performance
- Analyse and interpret SEO data to refine strategies
Certification Track
Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified SEO Specialist (CSEOS) certificate issued by Equinet Academy.
Programme Modules
The modules are strategically sequenced to deliver a comprehensive and progressively advanced learning experience.
Beginning with the Search Engine Optimisation module, participants establish a solid foundation in SEO principles and fundamental techniques.
The subsequent Advanced Search Engine Optimisation module builds upon this foundation, introducing more sophisticated strategies and techniques to ensure participants can adeptly optimise websites and achieve superior search engine rankings.
The Certified SEO Specialist (CSEOS) programme is carefully structured to cultivate your expertise through a logical and progressive sequence.
Starting with foundational SEO concepts, participants gain a thorough understanding of essential techniques and tools. The advanced module then enhances this foundational knowledge, providing participants with the skills needed to tackle and overcome complex SEO challenges.
This structured approach ensures the development of a comprehensive and sophisticated skill set, rendering participants proficient and versatile SEO specialists.
Search Engine Optimisation (SEO) Strategy
Learn the fundamentals of SEO, including keyword research, on-page optimisation, technical SEO, and link building.
- Learning Unit 1: Introduction to SEO
- Learning Unit 2: Keyword Research & Onpage SEO
- Learning Unit 3: Link Building (Off-Page SEO)
- Learning Unit 4: SEO Analytics
Advanced Search Engine Optimisation
Delve into advanced SEO strategies, including content optimisation, mobile SEO, local SEO, and the use of advanced tools and analytics.
- Learning Unit 1: Advanced Keyword Research and SEO Content Strategy
- Learning Unit 2: Advanced On-Page SEO
- Learning Unit 3: Advanced Off-Page SEO
- Learning Unit 4: Advanced SEO Strategies and Analytics
Instructor
- Founder & Director of Product & Marketing, Aemorph Digital Agency
- 10+ Years of Expertise in Digital Marketing and SEO
- Strategic SEO Consultant for Leading Global Brands
Programme Fees
Module 1: Search Engine Optimisation (SEO) Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)
Module 2: Advanced Search Engine Optimisation
Course Fee: S$950.00 S$760.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$228.00 (inclusive of 9% GST)
Certified Search Engine Optimisation Specialist
Course Fee: From S$462.00 (inclusive of 9% GST)
Course Schedule
Total modules: 2 modules
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 27 Nov 2025 to 03 Dec 2025 | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 27 Jan 2026 to 11 Feb 2026 | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 24 Mar 2026 to 08 Apr 2026 | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 16 May 2026 to 17 Jun 2026 | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 23 Jul 2026 to 05 Aug 2026 | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 12 Sep 2026 to 09 Oct 2026 | 9.00am - 6.00pm | Kevin Dam |
| In-Person | 24 Nov 2026 to 09 Dec 2026 | 9.00am - 6.00pm | Kevin Dam |
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.
Yes, you will be able to attain the full certification without time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Discover how successful SEO implementation can lead to a 522% increase in traffic within just 2 months. Read our case study to learn more!
Muslim.sg was able to increase its traffic by 3X with the help of a robust SEO strategy after attending Equinet Academy's SEO clinic sessions.
Learn how Miuvo applied SEO best practices and maintained sales figures despite closing multiple retail outlets island-wide during the COVID-19 pandemic in Singapore, after attending Equinet Academy’s SEO course.
Learn how this storage company enhanced its traffic by 1.5X through effective SEO strategy.
Learn how HealthXchange portal maintained high SEO ranking during change of domain.
Hear From Our Graduates
“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.
During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.
Many thanks to Kevin for helping to kick start my SEO learning journey.”
“It had been supremely useful after attending this SEO course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. The presentation materials were comprehensive and well organised – truly informative and an enriching experience.”
“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”
“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I’m more confident that I can execute the content and SEO strategy optimally for my company after this course.”
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