Equinet Academy

Certified Social Media Marketing Specialist (CSMMS)

Convert Followers into Customers with Strategic Social Media Marketing

Programme Overview

The Certified Social Media Marketing Specialist (CSMMS) programme is designed to provide you with the skills and knowledge to excel in social media marketing. You will learn how to create, manage, and optimise social media campaigns across various platforms, driving engagement and achieving your marketing goals.

Programme Highlights

Comprehensive understanding of social media marketing strategies
Hands-on training in advanced social media management
Platform-specific modules for Facebook, Instagram, TikTok, and LinkedIn
Real-world case studies and practical projects
Expert instruction from industry professionals
Flexible learning options to suit your schedule

Learning Outcomes

By the end of the CSMMS programme, you will be able to:

Develop and implement effective social media marketing strategies
Manage and optimise social media campaigns
Create engaging content for Facebook, Instagram, TikTok, and LinkedIn
Analyse social media performance and adjust strategies accordingly
Leverage social media for sales and marketing on LinkedIn

Certification Track

Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Social Media Marketing Specialist (CSMMS) certificate issued by Equinet Academy.

Programme Modules

The modules are sequenced to provide a comprehensive and progressive learning experience.

You start with the Social Media Marketing module to build a solid foundation in social media principles and strategies. The Advanced Social Media Management module enhances your ability to manage and optimise social media campaigns.

The platform-specific modules—Facebook and Instagram Marketing, TikTok Marketing, and LinkedIn Sales and Marketing—equip you with specialised knowledge and skills for each major platform, ensuring you can effectively engage with diverse audiences and achieve your marketing objectives.

The Certified Social Media Marketing Specialist (CSMMS) programme is structured to build your expertise in a logical sequence.

You will begin with a broad understanding of social media marketing, progress to advanced management techniques, then specialise in the major social media platforms.

This structured approach ensures you develop a well-rounded skill set, making you a proficient and versatile social media marketing specialist.

Social Media Marketing Strategy & Optimisation

Learn the fundamentals of social media marketing, including strategy development, audience analysis, and content planning.

Learning Unit 1: The Fundamentals of Social Media (Discover)
Learning Unit 2: Planning a Social Media Strategy (Define)
Learning Unit 3: A Planned Approach to Developing Social Media Content (Develop)
Learning Unit 4: Amplify Social Media Content (Deliver)
Learning Unit 5: Social Media Analytics and Reporting (Measure)
Learning Unit 6: Social Media Community Management (Manage)

View Course Module

Meta Marketing (Facebook and Instagram)

Dive deep into the specific strategies and best practices for marketing on Facebook and Instagram.

Learning Unit 1: Planning for Facebook and Instagram Marketing
Learning Unit 2: Making Use of Facebook Native Marketing Channels
Learning Unit 3: Navigating & Setup of Facebook Business Manager
Learning Unit 4: Launching Facebook and Instagram Advertising Campaigns
Learning Unit 5: Audience Segmentation – Custom, Lookalike & Core Audiences
Learning Unit 6: Meta Ads Manager – Stats & Reporting

View Course Module

TikTok Marketing

Explore the unique opportunities and techniques for creating engaging content and campaigns on TikTok.

Learning Unit 1: Understanding TikTok Algorithms, Features, and Tools
Learning Unit 2: Unpacking TikTok Audiences
Learning Unit 3: Navigating the TikTok Marketing Funnel
Learning Unit 4: TikTok Content Strategies
Learning Unit 5: TikTok Scripting and Storyboarding
Learning Unit 6: TikTok Video Shoots and Production
Learning Unit 7: Post-Production: Editing on TikTok and CapCut
Learning Unit 8: TikTok Advertising & TikTok Shop

View Course Module

LinkedIn Sales and Marketing

Learn how to use LinkedIn for professional networking, sales, and marketing to drive business results.

Learning Unit 1: Linkedin Marketing Fundamentals
Learning Unit 2: Social Selling on LinkedIn
Learning Unit 3: Advertising on Linkedin

View Course Module

Advanced Social Media Management

Master advanced techniques for managing social media accounts, including analytics, automation, and community management.

Learning Unit 1: Analyse: Conducting a Company and Competitor Social Media Analysis
Learning Unit 2: Curate: Social Media Content Ideation, Curation and Scheduling
Learning Unit 3: Execute: Advanced Social Media Content Strategies
Learning Unit 4: Infer & Navigate: How to Read, Track and Manage Social Media ROI
Learning Unit 5: Govern: Social Media Marketing Governance

View Course Module

Instructor

Walter Lim

Over 20+ Years of Social Media Management Experience
Founder of Cooler Insights, a Leading Digital Marketing Agency
Clients include Pan Pacific Hotel Group, Citibank, and Kaplan

Hatta Aziz

15+ Years of Digital Marketing Expertise
Founder of Awesome Sauce – Digital Strategy Consultancy
Former Global Social Lead at Razer & Digital Marketing Lead at Starbucks Singapore

Eason Zhang

Head of Apps, Strategic Accounts at TikTok Southeast Asia
10+ Years of Industry Experience
Client Portfolio Includes Leading Brands in eCommerce, Travel, SuperApps, and Fintech

Programme Fees

Module 1: Social Media Marketing
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 2: Facebook and Instagram Marketing
Course Fee: S$990.00 S$792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)

Module 3: TikTok Marketing
Course Fee: S$990.00 S$792 (inclusive of 9% GST)

Module 4: LinkedIn Sales and Marketing
Course Fee: S$990.00 S$792.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$237.60 (inclusive of 9% GST)

Module 5: Advanced Social Media Management
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Certified Social Media Marketing Specialist (CSMMS) Programme
Nett Programme Fee: From S$1,333.60 (inclusive of 9% GST)

Course Schedule

Learning Mode	Course Dates	Duration
Online via Zoom	03 Jul 2025 to 22 Aug 2025	9.00am - 6.00pm
In-Person	05 Aug 2025 to 19 Sep 2025	9.00am - 6.00pm
Online via Zoom	27 Sep 2025 to 04 Nov 2025	9.00am - 6.00pm
In-Person	11 Nov 2025 to 19 Dec 2025	9.00am - 6.00pm

Click on the course dates above to register online.

Hear From Our Graduates

Emma Clough

“Equinet provides concise, relevant courses delivered in a friendly and engaging manner. If you manage your own social media or do not know where to begin, this is a great course to help you grow and improve. It is full of tips for whatever stage of your social media journey you are at.”

Amanda Liu

“The Social Media Marketing course has allowed me to expand my knowledge of the respective social media platforms and to utilise the functions within each platform to its fullest capacity.

Walter is an amazing teacher and has patiently guided the class along the past 2 days with his knowledge and as a subject expert.”

Edmund Seng Pei Ping

“I highly recommend this course to anyone looking to gain real-world knowledge and practical skills on how to leverage Facebook marketing and advertising for their organisation. The trainer was friendly, highly knowledgeable, very experienced (including real-life industry application experience) and made learning fun for all.”

Chiew Ling

“This course has been helpful in deep diving into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more.”

Frequently Asked Questions (FAQ)

Can I take the modules individually and in a different sequence?

Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.

I have completed one individual module 2 years ago. If I complete the remaining modules, will I still attain the full certification?

Yes, you will be able to attain the full certification without time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.

What are the pre-requisites to enrol into this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.