Equinet Academy
Equinet Academy is a WSQ SkillsFuture Singapore (SSG) Approved Training Organisation (ATO), under the InfoComm Technology (ICT) Framework.
Up till today, the full potential of Digital Marketing has yet to be fully realised by many companies. It is therefore our mission to train and equip marketing teams with the necessary skills to maximise returns through a vast range of online marketing channels, so they can stay ahead of the competition.
At Equinet Academy, our team of highly qualified professionals have decades of years of experience in their respective industries, and are dedicated to imparting their knowledge to you. We pride ourselves in delivering quality training, implementing instructional design learning methodologies for effective learning.
Since our inception in early 2013, our courses, events, and workshops have been attended by thousands of individuals, small business owners and representatives from renowned companies such as Fuji Xerox Asia Pacific, Indonesia Stock Exchange, MRCB Land, DHL, NTUC, Singapore Press Holdings, Singtel, IKEA, Singapore Airlines and a number of prestigious academic institutions and government organisations based in Singapore and around Southeast Asia. Download Corporate Brochure here.
Our Mission
“To enhance the skills and competencies of marketing personnel in Singapore and Southeast Asia and accelerate the process of digital marketing transformation across all industry sectors, by delivering bite-sized yet comprehensive, short-duration yet outcome-focused training programmes.”
Our Vision
“To have every business equipped with competent marketing personnel, improving productivity and innovation and maximising returns across all industry sectors in Singapore and the Southeast Asia region, boosting global economy as a result.”
Core Values
Excellence: Being the best in all our endeavours and leading by example
Quality: Providing true value to people
Unity: Fostering team spirit and togetherness to achieve greatness
Integrity: Ethicality, morality, and sincerity are our forefront principles
Nimbleness: Being the first, quick in addressing issues, and producing effective solutions
Enjoyment: Making work and learning fun and enjoyable
Transformation: Producing big changes and improvements across all industry and sub-sectors
What We Do
Training Courses
We offer training courses on the various digital marketing disciplines. Post-training support is also provided to assist graduates during on-the-job implementation.
Free Resources
Our resource library, packed with free guides and actionable templates, is dedicated to helping marketers enhance their digital marketing campaigns.
Events
We organise and run networking events, sharing sessions, and short workshops to share knowledge and foster a stronger community in the field of digital marketing.
“When training organisations utilise subject matter experts who are also experienced facilitators, the actual transfer of skills and knowledge in the classroom is remarkable.”
Dylan Sun
Managing Director,
Equinet Academy
Structured, Hands-on Learning
We are committed to delivering the best experience at every stage of your learning journey:
Attend bite-sized digital marketing course modules developed and delivered by industry experts.
Experience structured and interactive hands-on learning in a classroom setting (online or in-person)
Gain access to up-to-date courseware (slides, templates, guides) via the Learning Portal
Get access to complimentary post-training support – Ask Me Anything sessions with industry experts, Insider Community, refresher seats (re-sit the course for free)
In our community, many of whom are aspiring marketers and experienced leaders who have trained at Equinet.
Rated by students across diverse industries.
Empowering professionals and businesses through industry-recognised digital marketing training.
Success Stories That Speak for Themselves
Your Story Could Be Next
Meet the graduates who’ve taken their careers to new heights with Equinet Academy. Their stories prove what’s possible with the right training and support.
Siti Nuurunnuur
“Equinet offers a well-curated selection of topics, and its trainers bring both strong theoretical knowledge and real-world industry experience. The lessons are practical and directly applicable to work settings. I appreciated the balance of time management and subject matter expertise, making the learning experience both efficient and impactful.”
Jun Lim
“Enrolling in Equinet Academy was transformative. The course offered a strong mix of theory and hands-on skills that I could apply immediately in my role as an Events and Corporate Engagement Manager. The focus on SEO, analytics, and email marketing helped me improve event strategies and measure ROI effectively. Real-life case studies shared by trainers also provided valuable corporate relevance.”
Alvin Tay
“Equinet Academy’s professional training helped me better understand marketing metrics and strategy from a management perspective. I can now assess marketing ROI more clearly and contribute meaningfully in discussions with marketing teams. The analytics-focused course offered practical skills that I’ve already started applying to drive better results for my organization.“
Muhammad
“The trainers at Equinet are knowledgeable and always willing to share industry tips. I found the course content highly relevant and complementary to my work in content creation. A highlight for me was forming connections with classmates, which led to real professional opportunities—including gaining a new client. The collaborative environment makes learning engaging and meaningful.”
“The trainers of Equinet Academy are very patient, supportive, and professional. Every subject matter is dealt with patiently and professionally keeping students’ knowledge level and understanding in mind. Please keep up the excellent work! I am glad I signed up for my digital marketing course with Equinet.”
“Have always found Equinet’s trainers to be extremely knowledgeable and highly engaging. Thoroughly enjoyed myself and appreciated the trainers’ openness and genuine interest in helping their students out.”
Corporate Clients
Kick off on solid ground and stay competitive in the digital economy.
Our team of trainers are industry veterans and have over a decade of experience in their respective fields.
All trainers delivering WSQ courses are ACTA/ACLP-certified and have undergone vigorous training on how to effectively engage learners and enhance learning retention through proven instructional design methodologies.
ACTA/ACLP represents the WSQ Advanced Certificate in Training and Assessment or Advanced Certificate in Learning and Performance, delivered by IAL, an institute of Singapore University of Social Sciences (SUSS). It has provided our trainers with the essential skills to effectively deliver training and assessment in digital marketing.
Where Equinet Academy Plays a Role in a Marketer’s Career Progression Pathway
As marketing grads graduate from tertiary education and progress into marketing job roles, many find it hard to adapt to a realistic, yet uncertain and ever-changing business environment. To compound this turmoil, the syllabus delivered by tertiary institutions lack the depth and currentness required to tackle the ever-evolving landscape of present-day digital marketing channels and platforms.
Even while marketing grads progress to Executive and Managerial roles and gain several years of marketing experience, they continue to face ongoing struggles on the strategic implementation of various marketing campaigns and initiatives. This is partly due to the lack of time and opportunity while on the job to explore, learn and acquire the tremendous amount of knowledge and skills required to develop and implement effective digital marketing strategies.
This is where Equinet Academy aims to play a key role in accelerating digital transformation within marketing teams. By hosting knowledge-sharing events, publishing useful insights, running public courses, and mentoring trainees, Equinet aims to provide bite-sized, yet comprehensive and actionable tips and insights that will help marketers achieve their organisational goals in a more cost-efficient and productive manner.
Shorten Your Learning Curve
Take away actionable strategies in short 2-day sessions.
Bite-Sized Course Modules, Yet Comprehensive and Actionable
We understand marketers have a lot on their plate. Pressed for time to achieve absurd KPIs, marketers need quick wins and actionable strategies they can immediately apply to their existing marketing campaigns.
Our course modules are bite-sized (usually short 2-day sessions), yet provide comprehensive insights and actionable processes that marketers can quickly and effectively execute on the job.
Our courses are bite-sized and provide:
- Quick wins
- Actionable strategies and processes
- Comprehensive insights
Enhance Your Learning Retention
Transfer your knowledge to real world application.
Interactive, Hands-on Learning
We apply a range of instructional design models in our classrooms to enhance the transfer and retention of knowledge and skills acquired. We also provide a practical learning environment (with laptops provided for every learner) to acquire new digital skills.
Instructional methods used include:
- Role Play
- Games
- Interative Quizzes
- Group Discussion
- Demonstration & Modelling
- Group Presentation
- Brain Storming
- Drill & Practice
- Case Study with Activity Sheet
Structured Learning
We apply Gagne’s 9 Events of Instruction to effectively engage learners and promote better learning in a classroom environment.
Gagne’s 9 Events of Instruction:
1 Gain attention
2 Inform learners of objectives.
3 Stimulate recall of prior learning.
4 Present the content.
5 Provide learning guidance.
6 Elicit performance.
7 Provide feedback.
8 Assess performance.
9 Enhance retention and transfer to the job
Outcome Focused
We are committed to delivering quality training and achieving favourable learning outcomes.
We Apply Continuous Improvement and Instructional Design Models
Kirk Patrick’s 4 Levels of Learning Outcomes:
- 1Reaction
- 2Learning
- 3Behavior
- 4Results
ADDIE Model – For Curriculum and Courseware Continuous Development and Improvement
- 1Analyse: Audience, goals, constraints, timelines
- 2Design: Lesson objectives, activities, content
- 3Develop: Courseware
- 4Implement: Training
- 5Evaluate: Kirk Patrick’s 4 Levels
Post-Training Support
We provide post-training support through online forums, direct email, and Ask Me Anything sessions via our learning portal.
Complimentary Refresher
1 free refresher seat within 3 years after the course.
Ask Me Anything Sessions
Unlimited complimentary Ask Me Anything sessions with a subject matter expert for up to 3 years.
Equinet Academy Insider
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Digital Marketing course resources.
We Are Located At
Equinet Academy
10 Anson Road,
#18-24 International Plaza,
Singapore 079903
