Digital Marketing Proficiency Stats in Singapore

There is clearly a digital marketing skills gap among marketing personnel in Singapore.


of marketers rated themselves NOT proficient in digital marketing.


are the sole digital marketer in their company/department (no dedicated staff for different roles)


of marketers do not have a monthly budget


of marketers are not working with any agency

Learn From the Best.

Kick off on solid ground and stay competitive in the digital economy.

Industry Veterans, Certified Trainers

Our team of trainers are industry veterans and have over a decade of experience in their respective fields.

 All trainers delivering WSQ courses are ACTA/ACLP-certified and have undergone vigorous training on how to effectively engage learners and enhance learning retention through proven instructional design methodologies.

ACTA/ACLP represents the WSQ Advanced Certificate in Training and Assessment or Advanced Certificate in Learning and Performance, delivered by IAL, an institute of Singapore University of Social Sciences (SUSS). It has provided our trainers with the essential skills to effectively deliver training and assessment in digital marketing.


Our Clients

We train industry-leading organisations how to excel in digital marketing.

Our Commitment to Client Satisfaction


of trainees would recommend a friend*


of trainees were confident in applying what they have learnt*


average rating from over 2000+ reviews on

*Validated with TRAQOM (a SkillsFuture Singapore initiative) survey results of 1465 trainees from January 2020 – December 2020


Hear what our learners have to say about our courses

“This course has been extremely useful to me as it is of direct relevance and applicability to my work. I would strongly recommend those who are managing digital marketing campaigns, be it by themselves or through a 3rd party to attend this course.”

“It has been supremely useful after attending your course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months.”

“Dylan conducted an in-house SEO training for our team in 2016 when we were revamping our website. We’re still reaping benefits from his training today – our 301 redirect was successfully executed and our organic traffic continues to grow monthly. Highly recommend him as a trainer and consultant.”

Shorten Your Learning Curve.

Take away actionable strategies in short 2-day sessions.

Bite-Sized Course Modules, Yet Comprehensive and Actionable

We understand marketers have a lot on their plate. Pressed for time to achieve absurd KPIs, marketers need quick wins and actionable strategies they can immediately apply to their existing marketing campaigns.

Our course modules are bite-sized (usually short 2-day sessions), yet provide comprehensive insights and actionable processes that marketers can quickly and effectively execute on the job.

Our courses are bite-sized and provide:

• Quick wins
• Actionable strategies and processes
• Comprehensive insights

What is a Digital Marketing Strategy - An implementation process marketing departments can apply

Digital Marketing Strategy Implementation Process

Enhance Your Learning Retention.

Transfer your knowledge to real world application.

Interactive, Hands-on Learning

We apply a range of instructional design models in our classrooms to enhance the transfer and retention of knowledge and skills acquired. We also provide a practical learning environment (with laptops provided for every learner) to acquire new digital skills.

Instructional methods used include:

  • Role Play
  • Games
  • Interactive Quizzes
  • Group Discussion
  • Demonstration & Modelling
  • Group Presentation
  • Brainstorming
  • Drill & Practice
  • Case Study with Activity Sheet

Structured Learning

We apply Gagne’s 9 Events of Instruction to effectively engage learners and promote better learning in a classroom environment.

Gagne’s 9 Events of Instruction:

1. Gain attention.
2. Inform learners of objectives.
3. Stimulate recall of prior learning.
4. Present the content.
5. Provide learning guidance.
6. Elicit performance.
7. Provide feedback.
8. Assess performance.
9. Enhance retention and transfer to the job.

Gagne 9 Events of Instructions

Outcome Focused.

We are committed to delivering quality training and achieving favourable learning outcomes.

We Apply Continuous Improvement and Instructional Design Models

Kirk Patrick’s 4 Levels of Learning Outcomes:

1. Reaction
2. Learning
3. Behaviour
4. Results

Kirk Patrick's 4 Levels

ADDIE Model – For Curriculum and Courseware Continuous Development and Improvement

1. Analyse: Audience, goals, constraints, timelines
2. Design: Lesson objectives, activities, content
3. Develop: Courseware
4. Implement: Training
5. Evaluate: Kirk Patrick’s 4 Levels


Learning Never Stops.

Further your learning journey with us.

Lifetime Access to Up-to-date Courseware and Online Resource Library

Gain lifetime access to updated guides, slides, workbooks, and templates via our learning portal.

Learners’ Guide

Online resource library


Campaign Planning Templates

After-Training Support

We provide after-training support through online forums, direct email, and clinic sessions via our learning portal.

Online Forums

Email Support

Clinic Sessions

Up-Skill Your Digital Marketing at Equinet Academy

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