Digital Marketing Proficiency Stats in Singapore

There is clearly a digital marketing skills gap among marketing personnel in Singapore.

56%

of marketers rated themselves NOT proficient in digital marketing.

52.4%

are the sole digital marketer in their company/department (no dedicated staff for different roles)

30%

of marketers do not have a monthly budget

55%

of marketers are not working with any agency

Learn From the Best.

Kick off on solid ground and stay competitive in the digital economy.

Our Clients

We train industry-leading organisations how to excel in digital marketing.

ACTA-Certified Trainers

Our team of trainers are ACTA-certified and have undergone vigorous training on how to effectively engage learners and enhance learning retention through proven instructional design models.

ACTA represents the WSQ Advanced Certificate in Training and Assessment, delivered by IAL, an institute of SkillsFuture Singapore. It provides trainers with the essential skills to effectively deliver training and assessment across different industries.

ACTA Cert

Our Commitment to Client Satisfaction

3000+

Trainees attended and completed our courses

95.65%

of attendees feel more confident in applying digital marketing after attending our courses

97.2%

of attendees would recommend a friend to attend our courses

Testimonials

Hear what our learners have to say about our courses

“This course has been extremely useful to me as it is of direct relevance and applicability to my work. I would strongly recommend those who are managing digital marketing campaigns, be it by themselves or through a 3rd party to attend this course.”

Lynne LohFuji Xerox Asia Pacific

“It has been supremely useful after attending your course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months.”

Adeline NgSingapore Press Holdings

“Dylan conducted an in-house SEO training for our team in 2016 when we were revamping our website. We’re still reaping benefits from his training today – our 301 redirect was successfully executed and our organic traffic continues to grow monthly. Highly recommend him as a trainer and consultant.”

InaSingHealth

Shorten Your Learning Curve.

Take away actionable strategies in short 2-day sessions.

Bite-Sized Course Modules, Yet Comprehensive and Actionable

We understand marketers have a lot on their plate. Pressed for time to achieve absurd KPIs, marketers need quick wins and actionable strategies they can immediately apply to their existing marketing campaigns.

Our course modules are bite-sized (usually short 2-day sessions), yet provide comprehensive insights and actionable processes that marketers can quickly and effectively execute on the job.

Our courses are bite-sized and provide:

• Quick wins
• Actionable strategies and processes
• Comprehensive insights

What is a Digital Marketing Strategy - An implementation process marketing departments can apply

Digital Marketing Strategy Implementation Process

Enhance Your Learning Retention.

Transfer your knowledge to real world application.

Interactive, Hands-on Learning

We apply a range of instructional design models in our classrooms to enhance the transfer and retention of knowledge and skills acquired. We also provide a practical learning environment (with laptops provided for every learner) to acquire new digital skills.

Instructional methods used include:

  • Role Play
  • Games
  • Interactive Quizzes
  • Group Discussion
  • Demonstration & Modelling
  • Group Presentation
  • Brainstorming
  • Drill & Practice
  • Case Study with Activity Sheet

Structured Learning

We apply Gagne’s 9 Events of Instruction to effectively engage learners and promote better learning in a classroom environment.

Gagne’s 9 Events of Instruction:

1. Gain attention.
2. Inform learners of objectives.
3. Stimulate recall of prior learning.
4. Present the content.
5. Provide learning guidance.
6. Elicit performance.
7. Provide feedback.
8. Assess performance.
9. Enhance retention and transfer to the job.

Gagne 9 Events of Instructions

Outcome Focused.

We are committed to delivering quality training and achieving favourable learning outcomes.

We Apply Continuous Improvement and Instructional Design Models

Kirk Patrick’s 4 Levels of Learning Outcomes:

1. Reaction
2. Learning
3. Behaviour
4. Results

Kirk Patrick's 4 Levels

ADDIE Model – For Curriculum and Courseware Continuous Development and Improvement

1. Analyse: Audience, goals, constraints, timelines
2. Design: Lesson objectives, activities, content
3. Develop: Courseware
4. Implement: Training
5. Evaluate: Kirk Patrick’s 4 Levels

ADDIE Model

Learning Never Stops.

Further your learning journey with us.

Lifetime Access to Up-to-date Courseware and Online Resource Library

Gain lifetime access to updated guides, slides, workbooks, and templates via our learning portal.

Learners’ Guide

Online resource library

Workbooks

Campaign Planning Templates

After-Training Support

We provide after-training support through online forums, direct email, and post-training mentorship via our learning portal.

Online Forums

Email Support

Post-Training Mentorship

Up-Skill Your Digital Marketing at Equinet Academy