Industry Veterans, Certified Trainers

Our team of trainers are industry veterans and have over a decade of experience in their respective fields.

 All trainers delivering WSQ courses are ACTA/ACLP-certified and have undergone vigorous training on how to effectively engage learners and enhance learning retention through proven instructional design methodologies.

ACTA/ACLP represents the WSQ Advanced Certificate in Training and Assessment or Advanced Certificate in Learning and Performance, delivered by IAL, an institute of Singapore University of Social Sciences (SUSS). It has provided our trainers with the essential skills to effectively deliver training and assessment in digital marketing.

Bite-Sized Course Modules, Yet Comprehensive and Actionable

We understand marketers have a lot on their plate. Pressed for time to achieve absurd KPIs, marketers need quick wins and actionable strategies they can immediately apply to their existing marketing campaigns.

Our course modules are bite-sized (usually short 2-day sessions), yet provide comprehensive insights and actionable processes that marketers can quickly and effectively execute on the job.

Our courses are bite-sized and provide:

• Quick wins
• Actionable strategies and processes
• Comprehensive insights

Digital Marketing Strategy Implementation Process

Interactive, Hands-on Learning

We apply a range of instructional design models in our classrooms to enhance the transfer and retention of knowledge and skills acquired. We also provide a practical learning environment (with laptops provided for every learner) to acquire new digital skills.

Instructional methods used include:

Structured Learning

We apply Gagne’s 9 Events of Instruction to effectively engage learners and promote better learning in a classroom environment.

Gagne’s 9 Events of Instruction:

1. Gain attention.
2. Inform learners of objectives.
3. Stimulate recall of prior learning.
4. Present the content.
5. Provide learning guidance.
6. Elicit performance.
7. Provide feedback.
8. Assess performance.
9. Enhance retention and transfer to the job.

We Apply Continuous Improvement and Instructional Design Models

Kirk Patrick’s 4 Levels of Learning Outcomes:

1. Reaction
2. Learning
3. Behaviour
4. Results

ADDIE Model – For Curriculum and Courseware Continuous Development and Improvement

1. Analyse: Audience, goals, constraints, timelines
2. Design: Lesson objectives, activities, content
3. Develop: Courseware
4. Implement: Training
5. Evaluate: Kirk Patrick’s 4 Levels

Lifetime Access to Up-to-date Courseware and Online Resource Library

Gain lifetime access to updated guides, slides, workbooks, and templates via our learning portal.

After-Training Support

We provide after-training support through online forums, direct email, and clinic sessions via our learning portal.