Trainer's Bio
Kelyn Tan is an AI adtech leader with 12+ years of experience across Google, Meta, Snapchat and Smartly where she leads strategy and enablement for AI-powered advertising solutions. She is active in shaping industry thinking on AI-driven advertising, speaking at Meta, TikTok, and leading agency forums on growth and marketing innovation.
From an uncertain start after graduation, she built her own path and became an award-winning entrepreneur at 22, backed by the Singapore International Foundation, launching a career-focused content platform recognised by mainstream media. Since moving into corporate roles, she has driven multimillion-dollar revenue impact across global brands and agencies. Over the past decade, she has mentored over 60 individuals, from early-career professionals to career switchers and jobseekers, helping them break into tech and transition into growth roles.
Across both her commercial and mentoring work, one pattern is clear: capability is rarely the barrier, communication of value is. She teaches personal branding, leadership communication, and data storytelling as practical tools to help individuals position themselves, structure their narratives, and articulate impact that drives outcomes.
Her approach is practical and no-fluff, grounded in real-world experience and focused on clarity, influence, and career advancement.
Key Subjects of Expertise
- Personal Branding for Digital Professionals: Leveraging career narrative and social presence to drive influence and business opportunities.
- Data Storytelling & Executive Communication: Translating complex data into compelling business narratives that unlock revenue.
- Strategic Corporate Leadership: Managing high-performance multidisciplinary teams and executing organisational restructuring for maximum utilisation.
- AI-Driven AdTech & Automation: Practical application of AI for creative optimisation, performance triggers, and cross-channel scaling.
- Full-Funnel Performance Marketing: Mastering Meta, TikTok, and Google ecosystems with a focus on CVR and ROAS uplift.
Notable Achievements
- Awarded “Most Effective Use – Marketing Automation” at the Tech and Strategy MARKies Awards 2025 by Marketing-Interactive.
- Winner of the Young Social Entrepreneurs Programme 2015 by the Singapore International Foundation, securing a grant for social innovation.
- Awarded the Egentic Top Optimisation Performer Award 2018.
- Recipient of the SIM Achiever Award.
- Awarded the Charles & Keith Spirit of Enterprise Best Interviewer Award by the Spirit of Enterprise.