Trainer's Bio
Jonathan Koh is a customer success and business development professional with over 10 years of experience across CRM, marketing automation, sales and customer engagement in the Asia-Pacific region.
Throughout his career, Jonathan has worked closely with businesses to understand their customer journeys, sales processes and operational challenges, translating these requirements into practical CRM workflows that teams can use in their day-to-day work. His experience includes designing and implementing lead management processes, opportunity pipelines, marketing campaigns, email automation, customer journeys, internal approval workflows and other CRM-driven business processes.
Jonathan has also been involved in onboarding and supporting more than 200 clients on marketing automation and CRM solutions. His approach goes beyond teaching system features. He focuses on helping participants understand how CRM fits into the wider business process, from capturing and organising customer data to managing opportunities, improving follow-ups and turning information into actionable insights.
In his current customer success work, Jonathan manages a diverse portfolio of clients across APAC and regularly conducts onboarding, refresher training and consultative sessions to help users improve adoption and get greater value from technology.
As a trainer, Jonathan brings a practical and business-focused approach to CRM education. He uses real-world scenarios and workflow examples to help participants understand not only how to use a CRM system, but also how to apply it effectively to improve productivity, customer engagement and business outcomes.
