She Spent Years in Pharmaceuticals. Then She Discovered Copywriting.
“Looking for a potential side hustle, Liana stepped outside the career she had always known and discovered a new confidence in persuasive writing and content creation.”
Nur Hazrulliana Binte Jumani, or Liana, had spent much of her working life in the pharmaceutical industry. For years, copywriting was not something she imagined herself pursuing.
Like many working adults, she began thinking about how she could build a secondary source of income beyond her main career. That curiosity eventually led her to productivity and freelancing content online, where she first discovered copywriting as a skill worth exploring.
“I decided to take up this course with the intention to start a freelance or side hustle in copywriting,”Liana shared.
What started as an interest in building a side hustle soon became the beginning of a new learning journey, one that gave her the confidence to explore a different professional path.
Exploring a New Path
For a long time, Liana saw career growth in a familiar way: study, enter an industry, work hard, and stay there. But as she grew older, she began to question whether that was the only path available to her.
After spending many years in the pharmaceutical industry, she wanted to develop a skill that could give her more flexibility while opening up additional opportunities for income and growth.
One of the biggest shifts for Liana came from understanding that copywriting was not simply about writing nicely or using impressive words. It was about communicating clearly and persuasively to the right audience.
What stood out to her most was how the trainer used real-world examples to explain the principles of persuasive writing.
“The real-life examples made everything easier to understand,” she said. “Seeing how established brands use persuasive copy showed me why choosing the right words is so important when communicating with an audience.”
Examples from familiar brands and businesses helped Liana see how body copy works in practice and how language can influence the way people respond to a message.
Rather than relying on “flowery” language, she learned that good copywriting is about attracting the right audience, communicating a clear message, and guiding people towards an action.
Finding Her Starting Point Through Psychology
As Liana continued learning, she also began thinking about what she personally wanted to write about.
When she asked where she should begin, the advice was simple:
“Start with something that genuinely interests you.”
For Liana, that subject was psychology.
Instead of forcing herself into an unfamiliar niche, she started exploring how she could create psychology-focused content and gradually build her own presence around a topic she enjoyed. That gave her a practical way to start applying what she had learned, while staying connected to a subject she was naturally curious about.
Applying What She Learned
After the course, Liana did not stop at theory. She continued learning independently by revisiting the course materials, practising headline writing, and experimenting with content creation on her own.
“The course gave me the foundation, but practising consistently was what helped me become more confident,” she said.
That habit of practising regularly helped her move beyond simply understanding copywriting concepts to actually using them.
Although AI tools were part of the wider learning conversation, Liana initially challenged herself to write without relying on AI because she wanted the words to be her own. Over time, she began using AI more selectively as a guide, especially when she needed help organising her thoughts or refining her ideas.
For her, AI became a support tool, not a replacement for original thinking.
Facing Challenges Along the Way
Like many learners trying something new, Liana also encountered challenges when she began applying her skills independently.
One of her biggest hurdles came when she tried to build her own landing page. She initially used Wix, but technical issues and lag made the process frustrating and difficult to manage.
Rather than giving up, she adapted. She moved to Canva and continued experimenting with how to present her work and ideas more effectively online.
The experience reminded her that progress does not come from waiting for everything to be perfect. It comes from trying, adjusting, and continuing to learn even when things do not go as planned.
Growth Beyond the Classroom
For Liana, the value of the course went beyond learning frameworks and techniques. It also gave her the confidence to start.
Coming from a completely different industry, she recognised that stepping into copywriting would involve a learning curve. But instead of letting that stop her, she chose to keep moving forward through curiosity, practice, and self-accountability.
Her journey is a strong reminder that lifelong learning is not just about gaining knowledge. It is about being willing to explore new possibilities and take ownership of your own growth.
Advice for Aspiring Copywriters
Liana’s advice for anyone thinking about copywriting, freelancing, or a new professional direction is simple: take action.
“You wouldn’t know what you are capable of until you try,” she said. “Take action and be accountable for your own growth.”
For those who are curious but hesitant, her message is clear: the course can give you a foundation, but growth comes from how you apply what you learn afterwards.
Final Thoughts
Liana’s journey is a reminder that starting something new does not require having everything figured out from the beginning. Sometimes, progress starts with curiosity, a practical foundation, and the willingness to act before you feel fully ready.
For Liana, Equinet Academy’s Copywriting and Content Writing course gave her a starting point. What she did after that came from her own initiative, practising headlines, exploring psychology-focused content, experimenting with a landing page, and continuing to learn beyond the classroom.
If Liana’s story resonated with you, Equinet Academy could be the place to begin your own journey into copywriting, content creation, or a new professional path.
